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Event PR|3 Steps from a Calendar Item to a Full-Page Feature
Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into a full-page feature. Keep in…
Ethics in Practice
“Action indeed is the sole medium of expression for ethics” ~ Jane Addams September is Ethical Awareness Month. Although PRSA is the organization that’s naming it, I thought it would be interesting to see how other industries in our collective fields approach ethics. So, I did a search. You’ll see the results here. How do you…
South African Skateboarder Rings Our Bell
When it’s gets warm out, our doorbell starts ringing . . .and ringing . . . and ringing. Everyone who rings the bell wants to see one person and one person only – P.d. P.d. skates, shoots footage and makes everyone who walks through the door feel like they’re more important than any dignitary imaginable….
Mark Victor Hansen, Robert Allen, RealPlayerSP and Mini-Cheeseburgers
I don’t do this enough: promote Social Media Club Chicago events. On the surface this is a group that enjoys being together. We laugh, we hug, we tweet, we talk. There. Are. No. Wallflowers. If you’ve never been to a wall-flower-less event, than I suggest you check one of ours out. The next one is…
Group PR = Product Reviews
What kind of camera do you recommend for public relations and event photography? That’s a frequently asked question I get from readers, clients and people at events. In August, I upgraded from a higher-end point and shoot with a flip-out screen to a DSLR I purchased at Sears Electronics. Both cameras take video. Both attract…
Teleseminar Secrets | MEGA Challenge Entry | Ultimate PR Secrets
With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students. Although the contest calls for a 500-word essay, I chose to break up my…
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