Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu hashtag. What would you add?
My presentation is part of a pre-program described as . . .
To mark the beginning of its second decade, the Academic Quality Improvement Program will offer an improved and enhanced pre-conference workshop at the 2011 HLC Annual Conference. The program will focus on helping institutions innovate and strengthen quality in a challenging environment. Later this fall, the Commission will invite selected AQIP institutions to present for this workshop. The Commission encourages institutions with successful continuous improvement initiatives to share their experiences by proposing Annual Conference general sessions.
AQIP 2011 Presentation Guide by Barbara Rozgonyi ::: http://wiredPRworks.com ::: 630.207.7530
AQIP 2011 Plenary Session ::: April 8, 2011
Branding Your Higher Education Institution for Quality: Best Practices in Digital Communication
Session Description . . .
Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations.
WIRED System™ by Barbara Rozgonyi
• Words : Keywords, Content, Community
• Intentions: People, Purpose, Promotions
• Routes: Integrated, Social, Responsibility
• Experiences: Yours, Mine, Ours
• Design: Craft, Nurture, Respond
Essentials: Personality, Community, Value, Search Engine Optimization
Priorities: Privacy, Time Management, Policy, Strategy
Guides: Connect, Engage, Respond, Share
Sites: LinkedIn, Facebook, Twitter, flickr, YouTube, Foursquare
Social Media Marketing Benefits Colleges and Communities By
• Building credibility
• Adding to web presence
• Launching RSS
• Automating updates
• Expanding statusphere mindshare
• Managing customer service interactions
• Reinforcing recruiting
• Enabling community marketing
• Enhancing search engine optimization
• Differentiating by audience
• Positioning as subject matter expert
• Requiring limited or low financial investment
• Opening community communications
• Launching a publishing platform
• Giving media a reference site
Personal Benefits
• Get to know who you are
• Reach out to others
• Expand your circles
• Record your life
Social Media Keynote Speaker and Workshop Slides
http://slideshare.net/wiredprworks
LinkedIn – Company Page, Groups/Alumni, Events
LinkedIn Guide for Non-Profits
Mashable’s Guide to LinkedIn Company Profile
LinkedIn Guide to a Company Profile
Facebook – Pages, Groups, Events
Twitter – Lists
Best Practices in Higher Education Simplified Social Media Action Plan
1. Decide to form a social media team led by a community manager
2. Develop a social media policy for the institution and your
associates
3. Research a keyword list
4. Survey your prospective and current students to see what social
networks they use and search for your community’s groups
5. Tune into conversations: who, what, when, where, why, how –
can you help them?
6. Plan communications based on where your people are and what
they’re talking about
7. Learn how to use the platforms and set up outposts to integrate
with existing marketing and conversations
8. Staff, monitor, respond and operate the outposts
9. Evaluate results based on performance benchmarks
10. Connect your institution with other communities
20 Higher Education Promotion Ideas via Social Media Marketing and PR
1. Basic: Description, Keywords, URL, community manager
2. Process: create content, review, edit, post, monitor, reply
3. Twitter: staging and build-up with #hashtags and budurl.com
links
4. Facebook: images in the form of photo albums and updates,
videos
5. LinkedIn: join local groups and start your own
6. Flickr: site and community group setup
7. Foursquare: check-in rewards at events, centers
8. YouTube: post pre-event and post-event videos
9. Ustream: live-stream events or shows on your own channel
10. BlogTalk Radio: start your own radio show
11. Local Papers: Post your stories online for possible print pick-up
12. Quora: Ask and answer questions
13. Vimeo: Video channel
14. Yelp: Local reviews
15. Local Listings: Bing, Google, Yahoo
16. Groups: Check out Yahoo and Google for local groups
17. Bloggers: Connect with the people who cover your community
18. Key Influencers: See who’s who on klout.com
19. Post events on TV and newspaper’s online community calendars
20. Cross-promote and feature other organizations on your social
networks
Wired PR Works PR P-R-I-M-E-R
P=publish
R=report
I=inform
M=mediatize
E=experience
R=repeat
Public Relations Publishing Action Steps
1. Set goals: why are you doing this? Traffic, visibility, credibility
2. Story ideas: who, what, when, where, why
3. Images: pictures, logos, videos
4. Media outlets: where do you want to be?
5. Online distribution: outlets you’ll choose
6. Research keywords:
https://adwords.google.com/select/KeywordToolExternal
7. See who’s making news for your keywords
8. Write the release or post with a call to action
9. Distribute to diverse networks
10. Track, track, track
Social Media, Content Marketing, Digital PR Articles and Resources
Public Relations Become Your Own Publicist
How a Press Release Can be an All in One Marketing Tool
Social Media and Monitoring Toolbox
Track and follow tweets by location http://monitter.com
Form a newsletter with twitter and Facebook. http://paper.li
URL shortener with built-in tracking system http://budurl.com
RSS distribution router with tracking system http://dlvr.it
Post PowerPoint presentations here and add app on LinkedIn
http://slideshare.net
Event Management http://eventbrite.com
Paid PR Distribution http://prweb.com
Free PR Distribution http://prlog.org
Event Posting http://plancast.com
Schedule Facebook, LinkedIn and twitter updates http://hootsuite.com
Free, quick and easy blog http://posterous.com
Book
“Success Secrets of the Social Media Marketing Superstars”
Social Media Marketing and PR Article Archive
http://wiredPRworks.com
Social Media Club Organizations
Social Media Club http://socialmediaclub.org
Social Media Club Chicago http://smcchicago.org
Questions?
Barbara@wiredprworks.com or 630.207.7530
About Your Presenter, Barbara Rozgonyi social media, content marketing and digital PR thought leader
Barbara Rozgonyi directs CoryWest Media, LLC, a 3D marketing firm founded in 1990. CoryWest’s plans grow business, build brands, and connect communities by integrating marketing, sales, socialmedia and public relations. Barbara publishes
https://wiredprworks.com and is a frequent contributor to a variety of online publications. A co-author of “Success Secrets of the Social Media Superstars” [Entrepreneur Press 2010], Barbara contributed the LinkedIn chapter. Founder of Social
Media Club Chicago, Barbara/@wiredprworks was named a top 30 PR expert to follow on twitter by ereleases.com. Barbara speaks and trains at conference, corporate, entrepreneur and personal branding levels. FollowBarbara @wiredprworks on twitter.com or check out what’s new right now with the Wired PR Works iPhone app.
Let’s Connect!
Facebook http://facebook.com/rozgonyi
LinkedIn http://linkedin.com/in/barbararozgonyi
Twitter http://twitter.com/wiredprworks
Flickr http://TheSocialLens.com
Social Media Content Marketing Digital PR Keynote Speaking/Consulting/Training
https://wiredprworks.com/social-media-pr-keynotespeaker/
Image credit: Sorbonne and the Sky by Barbara Rozgonyi from the Paris 2010 Fall collection. Copyright 2010.
For more information on this presentation, contact Barbara directly via voice/text at 630.207.7530, email barbara @corywestmedia.com or on LinkedIn, Facebook or twitter.
English
6 thoughts on “Best Branding Practices in HigherEd Digital Marketing”
Bonjour,
Nous avons l’honneur de vous informer que nous une institution d’enseignement Supérieur et universitaire de la République Démocratique du Congo œuvrant au Nord-Kivu denommée Institut Supérieur de Management en sigle ISM-Goma.
Nous avons besoin de votre soutien en terme d’ouvrages et des personnes de bonne foi qui peuvent nous soutenir dans les enseignements et d’autres outils informatiques voire même d’autres pour le laboratoire intervenant dans les sciences infirmières.
Nous intervenons:
En Sciences et Techniques de Développement
– Développement Communautaire
– Entrepreneuriat et Gestion des Projets
– Gestion de l’environnement
– Organisation Sociale
– Administration et Gestion des Coopératives
En Sciences Commerciales et Administratives
– Gestion Financière et Commerciale
– Marketing et Dynamique Commerciale
– Comptabilité
En Sciences Humaines
– Nutrition et Diététique
– Infirmières
– hospitalier
– Technique de laboratoire
– enseignement administré aux Sciences infirmières
En sciences de communication
– Technique de Communication d’Information
– Maintenance en informatique
Nous avons été victime de plusieurs pillages orchestrés par les voleurs en mains armées en plusieurs reprises en date du 22 septembre 2010 et à novembre de la même année au début de la rentrée académique 2010-2011.
Pascal MUDERHWA
Administrateur Directeur Général
Tél:+243 990 514 523
+250 784 013 984
mail:ismgoma@yahoo.fr
Route sake Numero 245
Bonjour,
Nous avons l’honneur de vous informer que nous une institution d’enseignement Supérieur et universitaire de la République Démocratique du Congo œuvrant au Nord-Kivu denommée Institut Supérieur de Management en sigle ISM-Goma.
Nous avons besoin de votre soutien en terme d’ouvrages et des personnes de bonne foi qui peuvent nous soutenir dans les enseignements et d’autres outils informatiques voire même d’autres pour le laboratoire intervenant dans les sciences infirmières.
Nous intervenons:
En Sciences et Techniques de Développement
– Développement Communautaire
– Entrepreneuriat et Gestion des Projets
– Gestion de l’environnement
– Organisation Sociale
– Administration et Gestion des Coopératives
En Sciences Commerciales et Administratives
– Gestion Financière et Commerciale
– Marketing et Dynamique Commerciale
– Comptabilité
En Sciences Humaines
– Nutrition et Diététique
– Infirmières
– hospitalier
– Technique de laboratoire
– enseignement administré aux Sciences infirmières
En sciences de communication
– Technique de Communication d’Information
– Maintenance en informatique
Nous avons été victime de plusieurs pillages orchestrés par les voleurs en mains armées en plusieurs reprises en date du 22 septembre 2010 et à novembre de la même année au début de la rentrée académique 2010-2011.
Pascal MUDERHWA
Administrateur Directeur Général
Tél:+243 990 514 523
+250 784 013 984
mail:ismgoma@yahoo.fr
Route sake Numero 245
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is really informative. I’m going to watch out for brussels.
I’ll be grateful if you continue this in future. Many people
will be benefited from your writing. Cheers!