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Except for the player who wants to take a swing at the bat, nobody wants to be pitched; not bloggers, not media, not you, not me. That is, if pitching means pushing an unwanted interaction with irrelevant information. Who reads every unsolicited email, opens all their junk mail and listens to every robo-call that comes…
Live Event PR Blogs | Academy Awards Coverage
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Online PR Study | Digital PR Gets 5% of Budget over 50% of the Time
A recently released survey from Citigate Dewe Rogerson suggests that online PR needs to be explored further. [First spotted on DirectTrafficMedia.] Citigate Dewe Rogerson surveyed more than 100 marketing professionals in the UK and Ireland in October 2008 to come up with these findings: · Over 50% of marketing pros allocate under 5% of budgets…
X Games 12 Our Takes
This may be the only weekend of the year when my husband asks me to stop yelling at the TV. Of course, it’s okay for him to noisily cheer on soccer players, the Minnesota Vikings, Formula One racers, etc. with hoots that are more appropriate for an open air stadium than our family room. But…
BlogWorld | Building an Online Community
Speakers Wendy Piersall, Emomsathome Matt Colebourne, CoComment Dave Nalle, BlogCritics Great session – please share your impressions or thoughts about building an online community. The tone that Wendy sets in her posts is extremely personal. She stays appropriate and relevant. Because that tone is there, people are respectful. That personal aspect causes them to want…
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