How to Sell Direct Advertising on Blogs | BlogWorld08

Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers How to Sell Direct Advertising on Your Blog with Steve Hall, David Peralty, Wendy Piersall, Dave Taylor and Lynn Truong.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

During the session, Lynn Terry of Clicknewz captured the video of Dave Taylor of Ask Dave Taylor talking about ad sales. Visit Lynn’s blog to read her ad sales for bloggers session recap.

 

Want to see more video? Watch Wendy Piersall of Sparkplugging.com interview Dave Taylor on how to sell blog advertising.

How to Sell Direct Advertising on Blogs BlogWorld08 Session Notes by Barbara Rozgonyi @wiredprworks on twitter.com

ask: what would have to happen in order for you to advertise with me? if advertiser rejects you @emom #bwe08

•

text link ads – don’t do it!!!! #bwe08

•

@Ribeezie – sharing all my #bwe08 tweets/notes here: http://tinyurl.com/4gynkh (expand ) 🙂

•

suziecheel: Retweet @wiredprworks: oiopublisher $37 WP plugin makes ads easy #bwe08 @johnchow recommened this yesterday sounds good

•

sometimes advertisers don’t care about stats, heard 5K/day, but cheesehead sold site for $100k w/100 visitors/day @emom #bwe08

•

the question is never how much something costs, it’s always how much it’s worth and what you offer @davetaylor #bwe08

•

read 2-3 others blogs in your area bigger than you, pick up the ads and call their advertisers, prove you’re better @stevehall #bwe08

•

oiopublisher $37 WP plugin makes ads easy #bwe08

•

today’s theme is laziness : ) ads #bwe08

•

make it as brain dead easy as possible for advertisers to buy from you @emom #bwe08

•

@emom blogosphere is co-opition not competition #bwe08

•

publishing google analytics gives information to competitors,think about the trade-offs, fill out a form for a rate card @davetaylor #bwe08

•

KimDushinski: This panel on selling ads is awesome. I’m tootired to tweet it. But @MariSmith @wiredprworks and @lynnterry still going strong. #bwe08

•

action steps: google adsense code, explore ad networks rubicon, put rate card on site-have info there, quantcast #bwe08

•

@davetaylor likes to go to consumer electronics trade shows, it’s about building an audience #bwe08

•

we should all go to affiliate summit for ways to monetize @stevehall #bwe08

•

created a whole new blog network to get ppl taking about epson @emom, #bwe08, found a content partner that ppl can believe in

•

@emom is here w/whole team thanks to epson, went to a conference & made a connection at blogher #bwe08

•

allocate boxes on your site for banner ads, never have a space available sign on your blog @davetaylor #bwe08

•

@davetaylor does well w/google adsense, focus on getting out there & building what you want to create, then do something alternative #bwe08

•

establish yourself as the expert, engage in the community, you want to become the go-to person @stevehall #bwe08

•

go out there and ask for what you want David Peralty @bwe08

•

ask ads for goals, budgets, time frame-not just ad sheet, better way to close the deal #bwe08

•

key idea, you can say where you want your blog to go, position yourself as a blogger in a space, then pitch cos @davetaylor #bwe08

•

carve out a tone and editorial voice @stevehall #bwe08

•

need to differentiate who your readers are for advertisers #bwe08

•

way easier to get approval for a $20K buy than a $1k buy #bwe08

•

lazy man’s guide to ad sales: set a price, 3 month min, don’t sell your soul @davetaylor #bwe08

•

@davetaylor sends companies #s from Google Analytics, ads pay a 3 mo min, not asking a huge amt #bwe08

•

you want to go beyond display advertising into partnerships #bwe08

•

synovate conference for startups, Lynn Truong went as press, gave them their media kit for wisebread, 50% clients #bwe08

•

find a professional to sell ads for you #bwe08

•

@stevehall do a readership study, define by age, sex, buyer preferences #bwe08

•

have to make sure you’re measuring clicks and tracking, great for helping you sell ads later on, 9/10 advertisers will not track #bwe08

•

wiredprworks: in ad sales session @emom leading ros=run of site #bwe08

Ad Sales for Bloggers Panelists

Steve Hall, @stevehall

Dave Taylor, @davetaylor

Wendy Piersall, @emom

David Peralty, @davidcubed

Lynn Truong, @wisebread