Last November, I wrote about the AmEx Open Forum Shop Small campaign. As a small business owner, consultant and customer, I appreciate AmEx Open Forum’s ongoing commitment. That’s why I was so excited when Katie Morell contacted me about being quoted in the AmEx Open Forum 2012 Social Media Business […]
Yearly Archives: 2012
90 posts
Next up in my social media marketing video series is this one, about B2B versus B2C. Are they really that different? Maybe in terms of sales cycles and lifetime customer values. But, no matter whether your company is B2B, B2C or a mix of both, there’s one tactic that’s often […]
Love grants in a moment what toil can hardly achieve in an age. -Johann von Goethe If you love someone, let them know. Originally published in 2007, this post is updated for today. Happy Valentine’s Day! One of our most successful PR campaigns was written by our client’s patrons. We […]
“Do what you do so well – and so uniquely – that people can’t resist telling others about you.” Walt Disney Using Walt Disney as an inspiration, master marketer Dan Kennedy shares his take on the power of mastery in this article, which was selected as the February article for GKIC [Glazer Kennedy […]
What is marketing in 3D? How does it work? Give me 62 seconds and I’ll answer that question. Every day this week I’ll post a video from my new social media marketing video series. Here’s the first. It’s no longer a question of whether or not your customers are online. […]
In researching how Pinterest benefits businesses, I came across so many helpful articles that I wanted to group them together as a collection. Using list.ly, I came up with 50 Pinterest for business resources. Feel free to share, embed, add more resources and comment on those listed. Thanks for helping […]
To pin or not to pin? That’s the question businesses are asking about Pinterest, a newer social network that’s stealing headlines from the usual suspects. Kind of a cross between digital scrapbooking, recipe swapping, link sharing and vision boarding, Pinterest started out as an image-rich sharing space for domestic divas, crafters […]
The Patriots and Giants will be lining up on the 50 yard line, but the Super Bowl’s MVP – social media, got into the game weeks ago. Here’s a look at what’s going on in the streets and on screens. How has social media affected your Super Bowl experience so […]
Thanks to Brad Shorr for contributing today’s guest post. Last November, Barbara wrote a valuable post on how to be a great guest blogger. She offered some great advice about both how to approach a blogger and actually write an effective post. Important stuff, to be sure! Getting published on […]
Today’s guest post is by Stacey Acevero, Social Media Community Manager at PR Web. Looking for a way to boost your social media and PR? We have the perfect tool to deepen your engagement with consumers and provide your online marketing with a creative spark. Skype can give your business […]
Companies who rely on social media as a customer service information outpost will be interested in a report that says, “The number of questions asked via social media channels account for less than 1/100th of a percent of questions asked via customer-facing websites.” The report shows how much more likely […]
This week I had one minute to cover CES 2012 on Chicagonista Live!, a live Internet TV show, based in Chicago. A year ago, I covered CES live in Las Vegas, as a member of the Sears Blue Blogger Crew, for three days. Here’s a quick recap of my UltraLight […]
In 2011, BtoB surveyed more than 550 executives for Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. Three charts about methods and obstacles are yours for the viewing. If you want more information, you can purchase the complete report. Methods Used for B2B Social Media Marketing When […]
Just thinking about being in Arizona in April at this time of year gets this Chicagoan excited about going to InfusionCon 2012. Location is only one reason InfusionCon will be a top-notch small business marketing conference. Last year I attended Infusionsoft’s Customer Tour in Chicago and got a preview of how […]
Happy New Year! Social Media Club Chicago’s first event of the 2012 social season took place last night at House of Blues in Chicago. Thanks to Brickfish for the free book and for bringing Erik Qualman, author of Socialnomics and now Digital Leader: 5 Simple Keys to Success and Influence, to Chicago. A […]
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