Tomorrow, all three of our children will vote in their first presidential election. It’s a big day for us and a big day for America.
In 2008, I took our daughter to vote for the first time. And, I had two tickets to the Rally in Grant Park. I wrote about my experience here and I’m reposting it again today – exactly four years after I wrote it.
We are so fortunate to live in a free country that allows us to cast our vote for the candidate we believe in.
On the eve of the 2012 presidential election, I’m encouraging you to go vote.
Here’s the 2008 story, along with Grant Park rally pictures and videos.
2008 Presidential Election Grant Park Chicago Rally
Yesterday, I took our oldest daughter to vote, her very first time.
She did touchscreen. I colored in the circles.
Then, we went to Starbucks for our free coffee. “With love from corporate,” our barrister said as he handed over the tall dark roast.
Later, it was on to an afternoon of teacher conferences. All throughout the day, I kept avoiding making a big decision.
Although I had a ticket for two to the Obama rally in Grant Park, I was concerned about all kinds of things: traffic, crowds, even fatigue from walking and standing for what could be [and was] six hours.
Around 3:00 in the afternoon all three of our children started pushing me to make the right decision. They were relentless in overcoming any objection. And so, at 5:00 I backed out of my driveway and headed east to Chicago – a drive that takes about 90 minutes during rush hour.
But, there was no rush hour. Traffic was as light as I’d ever seen it. Now that I was there I had another decision to make: tweet or not.
My company has a strict policy of no campaigning for anyone. That’s why you’ll never see me endorse a candidate. So, it was hard for me to be political on election night. But, I knew people would want to know what was going on and many expressed appreciation for updates from a place they wanted to be, but couldn’t.
Today, I only wish I’d shared so much, much more of what I saw and experienced only because everyone was so joyous, so hopeful, so happy.
Whatever your politics, I hope you’ll take a stand for what you believe in and let people know what you care about and why. You’ll either draw people closer or push them away. That’s okay, really it is. And if you’re ever wondering if you can stand up to the test, don’t be surprised if you’re the one who’s dancing in the streets after dark.
Many people asked to see the actual @wiredprworks twitter stream from the Obama Rally in Grant Park on election night. All text is exact as entered and all updates are intact, including replies from senders.
wiredprworks: brilliant move to close streets to traffic open to people strange to be on mich ave w/ no cars
wiredprworks: this is your victory – obama
wiredprworks: sing along sweet home chicago
wiredprworks: turning into a dance party
wiredprworks: sending text to niece in australia with election results
ellenm53: @wiredprworks IT’S OVER!!
wiredprworks: crowd goes wild over va
wiredprworks: lots of souvenirs – it comes in your size t-shirt vendors to everyone huge selection on way in-out
wiredprworks: waiting watching
wiredprworks: scratch cnn husband edits to say obama rally playing music sound check
wiredprworks: thanks to cnn for playing music not ads i’ll take you there
ellenm53: @wiredprworks MSNBC says Oprah is in your crowd now…
ellenm53: @wiredprworks Texas goes for McCain. But Florida will do it. Iowa just went for Obama. Utah for McCain. Obama=206. McCain=89
wiredprworks: husband spots woman featured in movie spirit of the marathon got a picture
wiredprworks: cnn on jumbotron
wiredprworks: we are in breezed through 3 security checkpoints
wiredprworks: very polite crowd
wiredprworks: on ramp to get in massive crowd calm and communicating no idea where line ends
ellenm53: @wiredprworks ABC has called Pennsylvania for Obama; CNN is waiting for the hard voter totals before it does. Can crowd following updates?
ashleeallen: @wiredprworks love Elephant and Castle! Eat up for me!
wiredprworks: super light traffic into chicago at elephant and castle before rally excited crowd here
samuofm: @wiredprworks enjoy! the rest of us are all really jealous
CarlosHernandez: @melodiel Thanks! It’s about “Finding Your Tribe” Be sure to follow @pamslim..she is super cool tweep!! @wiredprworks rocks too!
One of my favorite apps right now is Instagram. Why?
6 Ways Instagram Makes Your Business More Social
1. It’s instant.
It lets me snap pictures that I see in the moment. There’s no grabbing my camera, changing the lens, turning it on, adapting settings for lighting, focusing and reshooting. With Instagram, photo shooting is elegantly simple. Aim the phone at the subject, tap the screen and voila!
2. It’s hashtag- able.
My kids love hashtagging. In fact they even talk in hashtags. Sounds amusing, but it is serious business. If you want to get attention on Instagram, use hashtags and lots of ‘em. What’s a hashtag? It’s a term with a # symbol. For example, #chicago means the image is tagged with Chicago as a location.
3. It’s share-able.
When you’re ready to share the picture, you can select the networks to send it to. It’s all-in-one updating, if you want it to be. To me, it’s interesting to watch reactions and comments come if via Facebook, Twitter and Instagram.
4. It’s social.
Wow! Everyone who uses Instagram can show and share their world. You can make new connections, grow your network and show the social side of your business life. Hint: Everyone “likes” food pictures and images of skyscrapers, like the one that accompanies this post.
You can take pictures of projects, clients, your team or your town. You can like pictures and your name will show up on the photo. Today, a conference I attended and a restaurant in Chicago liked my images. Their profile IDs show up on the Instagram images.
Social Media Technology for Meetings & Events: Deciphering the Social Media Maze to Uncover What Works & What Doesn’t
From the Meetings Tech Expo program . . .
With the ever-expanding horizon of social media technologies, event professionals are feeling increased pressure to either get-in-the-game or catch up with the latest must-have implementation. Regardless of your social media status, this session will put your mind at ease by creating a social media blue print that would fit your event best.
Determine which social media platforms your audience lives on
Understand the “event- value” of Twitter, Facebook & Linked-In
Learn specific deployment strategies that will yield immediate results
Quantify the return on investment of your time versus results when utilizing social media tools
Leave with a blueprint that you can implement for your next event
“Social is a new way of working. Companies are doubling the budget for change management and communications.” Kelli Carlson-Jagersma, Wells Fargo
Thanks to BDI Online and Social Media Club Chicago for the complimentary ticket to the Chicago Social and Mobile Financial Services Leadership Forum on October 9, 2012. Going behind the scenes to see how leading financial services companies manage social media and mobile marketing was intriguing. I think you’ll like the turkey fryer story from State Farm, which is a good example of how a social media campaign can operate on many levels. Here are my notes.
Do you manage social media for a financial services firm? You’re invited to share your experiences, and questions, in the comments section.
Northern Trust Social Media
Sheryl Larson, senior vice president of digital marketing at Northern Trust, talked about using social media and mobile to connect with clients on multiple channels.
With a goal to support marketing objectives through digital tactics to targeted audiences, Northern Trust formed a social media team in 2010 with cross functional representation. One of the first things they did was draft an employee social media policy.
Northern Trust uses social media in several areas. First, they focus on marketing objectives and then, where the audience is.
Social Media HR Talent Acquisition
Because the younger audience is on Facebook and twitter, Northern Trust pushes out job openings there. Being on social networks gives them more personality and takes some of they mystery out of the applications process.
The PR group established the @NorthernTrust handle, which is published by the PR team and connects the company with journalists.
For many companies, the challenge with twitter is to understand the difference between blasting news bits versus engaging with a community.
At Northern Trust, publications responsibilities sit with content owners on a variety of channels. For example the corporate channel is on YouTube at Northerntrustvideos.
The company uses the Northern Trust Open Golf Tournament as a lab to experiment, to see what works and then apply those learnings within the business internally.
The company finds Facebook and twitter ads to be cost-effective and uses a community manager approach to interact and acquire fans and followers.
Is Twitter Right for You?
Before advising a division within the company to set up a twitter account they ask these questions.
Is twitter right for you?
Can you condense messages into small bits?
Do you have staff members who can regularly devote time to twitter updates?
Can you speak in a more casual, conversational tone?
Can you mine for content?
Do you have a steady cadence of news?
Financial Services Internal Social Media Collaboration
Kelli Carlson-Jagersma, vice president of collaboration strategies, wholesale social strategy at Wells Fargo, talked about internal social media collaboration.
An early adopter, Wells Fargo started blogging in 2004. Because nine out of ten team members are the company’s customers, the company knows that if the team doesn’t get it, customers won’t get it either. That’s why Wells Fargo tests internally before going live.
Kelli presented several case studies that told the story of the company’s social media history. Merger Talk, the name of the company’s social Intranet and HR portal, helped bridge the transition for one of the largest bank mergers in the world: Wells Fargo with Wachovia.
Integrate social into the business, not social for social’s sake. Social takes time and will change the way you do business. Social will amplify your strategy, as well as the stupid, so be careful. Focus on main business drivers like sales, service, knowledge, productivity and engagement. Then, develop social uses cases with business groups and partners.
Wells Fargo uses two platforms, Jive and Chatter, to manage 140+ communities, 5000+ users and 90 + business teams.
Wells Fargo’s team members are already collaborative; how do you drive change company-wide?
Internal team events work; Kelli’s team built an internal event app as a site for a mobile device. Before you develop an iPhone app, survey your employees to find out which devices they are using: iPhone, Android or BlackBerry.
Considering developing an app? Think of an app as a compact software platform that focuses on specific tasks. App development, while expensive, can position valuable content to your audiences in a different and interesting platform. Double Dutch specializes in enterprise engagement apps.
Principles for Social Media Success in Financial Services
Johanna Belbey, social media and compliance specialist with Actiance, talked about “Six Principles for Success in Financial Services.” At Actiance, 12 people focus on digital marketing.
Here’s Johanna’s presentation. Follow Johanna @belbey on twitter for financial services information and updates about shoes. She believes in mixing in a bit of personal style into professional updates. I agree – how about you? What percentage works?
The world is social: 97% of people questioned in a survey said their buying decisions are influenced by social groups, not necessarily 100% social media.
Adopting Social Media in Financial Services Firms Four Phases
Johanna sees these four phases of adaptation. Where is your company right now?
No social presence; restrictive social policy; no social tools; need to: identify options, best practices
Some corporate presence; banned restrictive policy in place; pilot program for content distribution might be in place; need to: justify distributed teams usage
Corporate presence; acceptable use policy; social media being used by teams/advisors; need to: use social to develop, strengthen relationships, for some also as a sales channel
Corporate social media; social media usage by distributed team advisors; acceptable use policy; next step: use social to develop, strengthen relationships, for some also as a sales channel; previous concerns about IIROC and /or impact of social media overcome by market acceptance and demonstrable results
Social Media ROI For Financial Services Firms
In answer to the challenge: show me the ROI, Johanna shared these results.
At a wealth management firm in New Jersey, an investor watched for LinkedIn updates from connections that mattered to them. Spotting a change in connection’s update to reflect retirement status, the advisor contacted the connection who needed help with financial planning for their $2.75 million account.
On twitter, a real state agent uncovered a $1 million prospect after only 96 tweets.
Because terminology can be tricky. Actiance has a compliance program that screens for questionable words [like sell, stock, buy, guarantee] and catches the updates before they get posted.
Why are financial firms slow to adopt social media?
Concerns include demanding oversight on online communications [SOX, FRCP, GLBA]; regulations governing electronic communications FINRA, SEC, IIROC, FSA, SEBI; fear of data leakage, malware and viruses.
Why is social important to financial services firms?
Social media reaches rich demographics. In the USA, Gen Y accounts for $2.4 trillion worth of personal income. By 2025, Gen Y will account for 50% of income.
Johanna covered six principles, number six was analytics. Here are a few takeaways:
Comments are more valuable than likes and shares are more valuable than comments. The number of followers is an important metric. Active listening leads to effective engagement.
When you do a deployment 1/3 will jump on board, 1/3 will try and 1/3 will not. When the first group begins to see successes, record the training and make it available to everyone.
Social Media and Turkey Fryer Safety
Matt Edwards, senior public affairs at State Farm, talked about State Farm’s turkey fryer safety campaign, featuring William Shatner.
State Farm wanted to create a viral video that would reduce the number of fires, create conversation and generate consumer discussion.
Multimedia Social Media Assets
The campaign included these multimedia social media assets:
two videos as docudramas with William Shatner starring in “Eat, Fry, Love”
two press releases: William Shanter’s role and top 10 states for grease fire claim
photo slide show modeled after the Huffington Post’s format
twitter id @ShatnersFryersClub
Social Media Results
YouTube over 470,000 views
Photo slide show 116,000 views
Mega media coverage with pick up in 8/10 top DMAs
62 online websites [bloggers and traditional media] 23M readers, estimated publicity value of $1.8M
Cooking fire claims on Thanksgiving Day dropped nearly 300% from 2010 to 2011
Savings of more than $1 million in claims
Industry recognition: Silver Anvil award
State Farm tries very hard to be authentic. The Shatner project was sort of a risk and a chance. Matt says his team was fortunate to have a leadership team to empower them to take a chance. It pays off when you are successful.
Part of Shatner’s contract was to tweet and use his celebrity. After having burned himself three times in turkey fryer fires, he was interested in participating in the campaign.
Before launching a campaign, you have to look through all the possible backlash scenarios and see where customer service questions may come in.
State Farm has social teams in public affairs, marketing and systems. It’s taken a lot of work over the past three years to get to where they are today. The company has a “Bat Cave” room where all the social media nerds hang out. But, there is no us versus them mentality.
“Instead, it’s help me help us. Not help me help me. Be happy. Hold hands. Kumbaya” Matt says.
“There’s no try: do or do not.” Yoda.
You Tell Us
Choose one – or all.
What’s your biggest question about social media? Have you ever fried a turkey? When do you know that your social media efforts are successful?
It’s becoming an October tradition: writing a Social Media Club Chicago anniversary post. [Disclosure: I am a founding SMC Chicago board member and am honored to be working behind the scenes with these talented board members: Jeff Willinger, Carolyn Martin, Elly Deutch and Caleb Gardner - all shown here at our September event, sponsored by Hootsuite.]
On October 24, SMC Chicago will celebrate four years as Chicago’s most vibrant social media community. With over 6,800 Chicago social media connections, SMC Chicago is one chapter in a global network.
Interested in attending? You can register right here. The October Social Media Club Chicago program focuses on how businesses use social media in their recruiting efforts.
Social networking has changed the way recruiters find and place candidates. Tools like LinkedIn, Facebook, Twitter, Youtube, and Google+ are being used to find and evaluate job candidates.
Benefits for businesses include reduced time and expenses for placements. Come find out what strategies our distinguished panel is using to tap into the best talent pool through social media.
Panelists: Travis Kessel, Vice President, Recruiting at Edelman; Dustin Carper, Employment Brand Strategist at Groupon; Mike Dwyer, Managing Director of Market Development at Que Social; and Todd Nilson, Managing Director Social & Talent Strategies at SocialSyntax/SPR Companies. Moderator: Carolyn Martin SMCChicago, Communications; President, Social Media Demand
Artisan is a unique interactive, creative, and technical staffing agency that matches talent with client success. www.artisantalent.com
Date: Wednesday, October 24, 2012
Time: 5:30pm -7:00pm CT
200 East Randolph Street
Chicago, IL 60601
Space Sponsored In kind by Edelman Tickets Include: Snacks and Drinks
Domino’s Pizza In kind by @Ramon_DeLeon
Bar: Wine, Beer, and Water
About Social Media Club Chicago
Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. Membership is free and open to all levels, including beginners. Chicago’s SMC chapter, launched in October 2008, presents events that mix socializing, networking and learning. Event attendees include entrepreneurs, corporate communicators, journalists, business professionals, publishers, marketers, media creators, citizen journalists, students and technology types. For more information, visithttp://smcchicago.org/, email firstname.lastname@example.org, follow @smcchicago on twitter, or call 630.207.7530 or 312-970-0846.
SMC Chicago Board Members
Barbara Rozgonyi @wiredprworks, Founder; Jeff Willinger @jwillie, President; Carolyn Martin @cm_socialmedia,Communications; Elly Deutch @deutche and Caleb Gardner @calebgardner