What will be hot – or not – in 2018 marketing trends? In this 2018 marketing trends webinar, you’ll discover how to increase happiness, productivity, and profitability. You’ll learn the three key trends you need to track: influencer marketing, automation and PR. Taught in a take action-based format, you’ll get tips and tricks for making…
Prospecting is hard but it’s going to get easier November 6th through 10th! Learn the best lead generation strategies available today from the leading experts. Thanks to Annette Bau for inviting me to be one of the top experts who will present at the virtual Lead Generation Summit. My session is scheduled to air on…
Where can you find a digital marketing transformation webinar for insurance sales rep pros? Thanks to InsuranceWebx I’ll be presenting a program on September 27. Feeling overwhelmed, confused or frustrated about the best way to market today? You’re not alone. According to an AMA study, marketers’ top three least confident areas include: 33% Senior management…
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It’s time for a transformation – are you ready? Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan? Did you know only 25% of marketers believe they receive sufficient training on marketing in a…
There’s nothing hotter in marketing than this: influencers. But, how do you find them? What can they do for you? How do you tell if YOU are influential? Get answers from the experts on April 11 as they share tips and tricks on what’s working and what’s not. Hosted by General Assembly, Next Level Social…
Every month, we meet with clients. Every month, we give them a report on results. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with . . . Facebook Social Media News April 2017 Facebook Branded Content Updates…
Today I’m excited to share two #MACE17 presentations – and to invite you to join us live and online!! What is MACE!? A gathering of the most prominent meeting and event planners in the country at one of the most newsworthy cities in the world. Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE!…
What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends Here’s a quick snapshot of the most common marketing trends mentioned:…
Where are you right now? Could your career or business be in a better place? A new book, Reinvention Roadmap by Liz Ryan, will help you get there. You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. But, before that I was a speaker…
Showing gratitude is a way to honor relationships, in business and in life. Here are six ways to celebrate Thanksgiving every day. In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a…
#GivingTuesday is on November 29, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Tell us: How did you participate in 2015? What did you learn? What will do differently in 2016? #GivingTuesday Ideas for NonProfit Fundraising Here’s a timeline you…
To get you ready to launch or upgrade your influencer marketing campaigns, here’s my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi, CEO, CoryWest Media Join us on a backstage guided tour through a range of…
“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks What do you need to know about #InfluencerMarketing? Here’s a podcast that will fill you in and a conference that will bring you up to date. I’m looking to learn lots more at Influencer Marketing Days where…
Influencer marketing isn’t shiny and new, but it is trendy. Five years ago, I moderated a brands and bloggers panel. Influencer marketing was known as blogger relations – and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer marketing sounds…
Will there be a Commonwealth movie? That’s the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. For those of you who weren’t lucky enough to be there, here’s how the evening went . . . After a heart-warming introduction by the…
Today, I’m posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. To learn more about the history and experience, visit the 9/11 Memorial Site. Reflecting on How 9/11 Immediately Impacted Community PR and Communications On September…
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer, the survey measures the degree of 1,028 U.S. marketer’s optimism…
That’s my topic at a super cool event coming up in Chicago on July 28! If you know me, you know I love networking in 3D – and being a marketing speaker at conferences!! Congrats to SheSays Chicago on rounding up 20 panelists. I’m looking forward to meeting them all!! Register here and follow @SheSaysChicago on…
Hey meeting and event pros – it’s time to get trendy! Once a year 11 of leading hospitality organizations get together to get updated, talk about trends, network on Navy Pier’s scenic rooftop, and celebrate success with friends. You can even watch fireworks! The event is called Industry Xchange Chicago. Here’s recap of a previous…
How does social media change the world – in good ways? Looking back to 2010, one of the most inspiring events I’ve ever been a part of was a collection of social media for social good experiences from around the world. I’d love to work on producing another event like this! Thanks again to The British…
Do you use Cision or PR Newswire to manage your PR business? Here’s the latest news . . . Cision has completed the acquisition of PR Newswire. Cision is a global media intelligence company that offers comprehensive social and PR software, rich analytics and insights that enable clients to improve their communications and strengthen data-driven…
Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago!! I’m excited to present an interactive session that highlights centennial celebrations!! Will you be at Forum Forward? I’d love to meet you!! In my session, “WIRED Social Selling:…
It’s almost here! I’m excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT’s annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. To be selected to speak…
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