Meet Sam, a pug. He’s a service dog. We met in a hotel lobby. He wasn’t a guest. I was. When I commented on how playful and adorable he was, I was told “He’s a working dog.” Here’s all I know about his story . . .
Monthly Archives: May 2011
8 LinkedIn Strategy Shortcuts to Better Business Branding
How is your business branding supposed to be performing right about now?
Almost good enough, but not quite exquisite, doesn’t get it in business and in the garden.
Recently, I took this picture of a vine that was supposed to be in full flower – according to the garden’s site that lists plants in bloom by location.
Let’s assume you have a personal branding or strategic business marketing plan. How well are you overlaying or integrating this information into your LinkedIn plan? Read More…
Rocks and Ripples
“You’ve got to go create a ripple.”
Those words came to me as our youngest son and I tromped around the woods. Early in the evening or late in the afternoon, depending on how you measured it, we were doing what we do best: an adventurous young man now, once a boy, coaxing a mom to overcome her trepidation to explore nature and life without boundaries. Where would he lead me if I said . . . Read More…
Conference Coverage 145 Tweets
I like to cover conferences. If you know me, you know that. Do you like to share conferences?
Covering and sharing are two different things – or are they? To me sharing, happens via social media. Coverage can, too.
Today I’m combining the two to bring you shared coverage from people I talked to on twitter about what was happening at UnGeeked in Chicago. Thanks to CD Vann, the visionary behind UnGeeked for bringing the conference to Chicago over the weekend.
By the way, that’s me with Anita Campbell who publishes SmallBizTrends.com I’ve always wanted to meet Anita and was looking forward to seeing her speak. Anita is an inspiring woman who models publishing success.
During the course of six hours or so, my tweets tracked presentations by Anita, Chris Heuer, Olivier Blanchard. Joshua Garity and Jeff Power.
Hearing them speak was enlightening. As I listened, I shared what I found interesting and relevant on twitter. You’ll see the twitter transcript here with keypoints in bold. Thanks to EVERYONE who retweeted and contributed to the community dialogue.
What jumps out at you?
Brands and Bloggers Radio Reaches Influencers
Question: What is the most difficult AND most effective social marketing tactic?
a.) paying celebrities to tweet for you
b.) designing a kick [insert word choice here] Facebook landing page
c.) throwing an open bar event for 10,000 people with [insert talent choice]
d.) engaging bloggers in a long-term relationship





