What’s your single biggest question about how to become a subject matter expert? – my 1700th update on twitter.com
Thanks to everyone who sent in a question, I came up with this post with strategies on how to become known as the go-to person in your niche.
In doing some research I found this subject matter expert definition on the iSixSigma site: The Subject Matter Expert is that individual who exhibits the highest level of expertise in performing a specialized job, task, or skill within the organization.
I’m wondering if SME or subject matter expert is a term that’s most often recognized in the corporate world. Are people looking for experts, authorities, professionals?
Expert Definition – having a high degree of a specialized skill
Authority Definition – having a degree of power
Professional Definition – pursuing a profession at a high level
Let’s strip out the title search for now and focus on how to clarify your niche, build your expertise and gain authority using guidance from other leading thinkers online.
1. First, Clarify Your Niche
Ask yourself these questions . . .
Who do you like to work with?
What are you good at?
When do people, organizations or companies need your expertise?
Where do you want to work?
How do you want to make a difference?
2. Then, Build Your Expertise
Stuck getting started? Why beginners have an edge on experienced experts from Willie Crawford
It’s not about how much you practice, it’s about how you practice from Kathy Sierra on Creating Passionate Users: How to Be an Expert
Develop expertise through deliberate practice from Philip Brewer on Wisebread
Why become an expert? experts can charge more from Matthew Moran on IT Toolbox
3. Gain Authority with Attention
Authority comes from attention by Monica O’Brien on Twenty Set
Become a subject matter expert with social media by Bryan for The Monster Blog
How to become an authority in your niche: content strategies by Dosh Dosh
Tips for finding your authority: check your thoughts, speak with authority, study other authorities by Ryan Imel for Copyblogger
102 tips on how to publish an authority site from insidecrm
20 ways to quickly become a subject matter expert on LinkedIn by Barbara Rozgonyi [me!] for Wired PR Works
Your Turn
What do you – or your community call you? Are you an expert, an authority? Which term do you prefer? Why?
English
15 thoughts on “What matters more: Becoming an Expert or an Authority? | PR Strategies”
Good job! You are great! 🙂
JC
There are useful links here – thanks. I also recommend the guidelines on blogging/social media etiquettte from Tom Pick, DM Scott and others – I’ve gathered some links in this post: http://blog.b2bcommunications.com/2008/10/21/business-ethics-talk/
Rebekah Donaldson’s last blog post..B2B marketing’s future
There are useful links here – thanks. I also recommend the guidelines on blogging/social media etiquettte from Tom Pick, DM Scott and others – I’ve gathered some links in this post: http://blog.b2bcommunications.com/2008/10/21/business-ethics-talk/
Rebekah Donaldson’s last blog post..B2B marketing’s future
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Bye
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and the third column down are your ‘C’ ad versions.
The most obvious of challenges comes with the decrease in ranking opportunity.
But if you have no idea what you are doing or what Google Adwords is and can do, you might just lose a lot of money.
and the third column down are your ‘C’ ad versions.
The most obvious of challenges comes with the decrease in ranking opportunity.
But if you have no idea what you are doing or what Google Adwords is and can do, you might just lose a lot of money.
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As there is so much competition in current market, every company is
looking for quality work and experienced employee. Since the algorithm targeted
content farmers, this algorithm has been nicknamed The Farmer.
If your website is visited often, your content read and recommended, then your half job in e-business is done.
As there is so much competition in current market, every company is
looking for quality work and experienced employee. Since the algorithm targeted
content farmers, this algorithm has been nicknamed The Farmer.
If your website is visited often, your content read and recommended, then your half job in e-business is done.
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