SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010 MarketingSherpa asked this question: Which statement best describes how social media marketing is perceived within your organization at […]
Social Marketing
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Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-factor that’s not given. In our experience, we’re seeing […]
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