Coming up on November 15, I’ll be covering my favorite top low cost and no cost social media measurement tools at Digital Megaphone’s Social Media and PR Monitoring and Measurement Summit. Eight case studies will be presented from PepsiCo, Wilton, Oscar Mayer, Belize, North Shore University HealthSystem, Optima, Gourmet 45 […]
PR Measurement
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“Don’t pay any attention to what they write about you. Just measure it in inches.” Andy Warhol For PR folks, inches have given away to clicks, comments, community engagement and conversions. If you’re not familiar with them yet, check out the seven Barcelona principles, a declaration of standards and practices to guide measurement […]
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