What do plan to do with your online marketing over the next six months?
Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009.
What’s interesting to me is that corporate web site comes in way down at number 13. Keywords, blogging, pay per click, social networking and email come first. If you’re not swimming in the deep end of social media, now’s the time to leap from your small pond into the big bowl.
The next questions, for me, would be what new online marketing tactics will you test out in the next three months and what Internet marketing tactic gives you the best return on your time and money investment?
I’m posting the top 13 out of the 41 total options here for you to review:
- Search engine optimization (41%, 37 Votes)
- Blogging (39%, 35 Votes)
- Pay per click (29%, 26 Votes)
- Social networking (Facebook, LinkedIn) (22%, 20 Votes)
- Email marketing (20%, 18 Votes)
- Blogger relations/blog PR (16%, 14 Votes)
- Microblogging (Twitter, Plurk, Jaiku) (13%, 12 Votes)
- Affiliate marketing (13%, 12 Votes)
- Viral / buzz marketing (8%, 7 Votes)
- Video marketing (8%, 7 Votes)
- Free content (white papers, how to’s, ebooks) (8%, 7 Votes)
- Widgets (8%, 7 Votes)
- Corporate web site (7%, 6 Votes)
Your Turn
How do your answers compare with the survey results?
Technorati Tags: search engine optimization,blogging,social networking,blog pr,online marketing
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4 thoughts on “Survey Shows Top Online Marketing Tactics”
At my firm, we encourage all of our clients to use both paid search and SEO. We seek “shelf space domination,” because it generates more clicks and is good for branding. Plus, paid search functions as a good short-term traffic generation strategy while you are doing the things to get natural search engine traffic. My definition of “SEO” includes many things broken out as separate items in the list above. For example, we make use of social networking for the SEO value. It’s all about the links, man. For the most part, I agree with the list, although I would move pay per click above blogging into the number 2 spot.
I’m Jerry Work, president of Work Media in Nashville.
At my firm, we encourage all of our clients to use both paid search and SEO. We seek “shelf space domination,” because it generates more clicks and is good for branding. Plus, paid search functions as a good short-term traffic generation strategy while you are doing the things to get natural search engine traffic. My definition of “SEO” includes many things broken out as separate items in the list above. For example, we make use of social networking for the SEO value. It’s all about the links, man. For the most part, I agree with the list, although I would move pay per click above blogging into the number 2 spot.
I’m Jerry Work, president of Work Media in Nashville.