Thanks to IAPD/IPRA for inviting me back to speak at the Soaring to New Heights annual conference, and to present the WIRED 2.0 system for the first time. The original WIRED social media marketing system workshop was built on Words, Intentions, Routes, Experiences and Design. A more modern and progressive model, WIRED 2.0 runs on World, Integrate, Relate, Equate and Deliver.
Tasked with waking up a group on a sleepy Saturday morning, I came up with an idea: Let them talk. About food. With a partner.
Assignment: Discuss what you had for dinner last night with a partner. You have two minutes. Go!
At the two minute mark I could tell that this conversation could go on for awhile, but we needed to know: who had the best dinner last night?
Portillo’s and Houlihan’s were the winning restaurants. [This explains why my second slide is a picture of my dinner at Harry Caray’s.]
Sharing is what social media is all about. Everyone got to talk to someone; the room warmed up as people woke up.
Every year, I learn so much from the leaders who take time to share their knowledge in these session.
In Super Hero Social Media, we heard from the Crete Park District about the Facebook success of a dance recital. Chicago Park District shared Hootsuite tips. Thanks to NBC’s Parks and Rec for having such an awesome social media presence – how fun to use the sites in our showcase!
Super Hero Social Media for Parks and Rec Presentation Guide
Hashtag # IPRASMSH
A Super Hero is _____________
Social Media means _______________
WIRED System 2.0 by Barbara Rozgonyi
World
- Who’s Who
- Words
- Search
Integrate
- Programs
- Events
- Community
Relate
- Local
- Mobile
- Social
Equate
- Personal
- Parks
- Community
Deliver
- Content
- Organization
- Results
Social Media Strategic Content Marketing Plan
- Mine current content
- Map calendar
- ID communities
- Set level
- Create. Curate. Congregate.
- Monitor. Measure. Maximize.
Tools
Track and follow tweets by location http://monitter.com
Find communities and influencers http://commun.it
Event Management http://eventbrite.com
Automate Updates http://hootsuite.com
Management and reporting http://sproutsocial.com
Scheduling tweets http://bufferapp.com
Connect with community http://crowdbooster.com
Twitter manager http://tweepi.com
All in one analyzer http://socialmention.com
Book
Success Secrets of the Social Media Marketing Superstars
Links
Super Heroes and Super Powers
8 Superhero Super Powers that Save the Day for Small Business
Social Media Marketing and PR Article Archive
Organizations
Social Media Club Chicago http://smcchicago.org
Super Hero Social Media for Parks and Rec Slides
“Okay, I start everyday by hitting up Facebook, Twitter, Tumblr, and Instagram. Sometimes I like to throw in Linkedin. For the profession shorties.” – Tom Haverford, Parks and Rec
How do like to start your social media day?
English