2012 Social Media Business How To

Last November, I wrote about the AmEx Open Forum Shop Small campaign. As a small business owner, consultant and customer, I appreciate AmEx Open Forum’s ongoing commitment. That’s why I was so excited when Katie Morell contacted me about being quoted in the AmEx Open Forum 2012 Social Media Business feature.

Being quoted on AmEx Open Forum is one big 2012 goal I can cross off. Katie interviewed me for two articles.

Here’s a clip from Should You Hire a Social Media Consultant or Create an In-House Position?

“When you’re interviewing someone for this position, watch out for confusing messages, warns Barbara Rozgonyi, a social media expert and founder of CoryWest Media, a strategic marketing firm in Chicago. “That is a real red flag,” she says. “The consultant needs to explain things in your language and involve you in the process.”

And. here’s a quote from Social Media 101: A Guide to the Top 5 Social Media Tools for Business

“Don’t just write about your business, take a community approach and talk about what is going on in your industry and your community,” Rozgonyi says. “It needs to be a good mix.”

Finally, here’s the complete list of articles. You’ll find lots of good information here.

The Basics

Social Media 101: A Guide to the Top 5 Social Media Tools for Business
A Quick Guide to Tumblr for Business
How Pinterest Can Benefit Your Small Business
How to Maintain a Stellar Facebook Fan Page
How to Leverage Facebook’s Timeline Tool
6 Surefire Ways to Capture More ‘Likes’ on Facebook
How to Craft the Perfect Social Media Contest
5 Tips for Using LinkedIn’s Mobile Site
Should You Hire a Social Media Consultant or Create an In-House Position?
5 Common Social Media Mistakes and How to Avoid Them

Getting Customers

Which Social Media Site Really Wins You Clients?
How to Build a Blog Following
9 Hot Facebook-Marketing Tips for Business
Love for Sale: Should You Buy Facebook Fans?
’90 Percent of My Business Comes From Social Media’

Dig Deeper

Google+ vs. Facebook: Which Is Best for Business?
How Small Business Beats Big Business at Social Media
Infographic: A History of the Business of Social Media

What interests you the most?