Looking for a 3D speaker, trainer, motivator or engine? Call 630.207.7530.

Monthly Archives: December 2009

PRSA Social Media Releases Program

I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting.

Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement.

January 12, 2010
PRSA Suburban Chicagoland
Social Media Releases: the “Swiss Army knife” of Public Relations

Barbara Rozgonyi will show you how to craft and pump up your press releases for maximum impact.

You’ve leave this program with the following:
# Search Engine Optmization: Find out how to attract more focused attention with keywords and links

# Socialization: Learn how to transition traditional releases into a shareable and multi-media social release format

# Distribution: Discover free and paid distribution services that help you target newsmakers, customers and communities

Presenter(s)
Barbara Rozgonyi, Founder, CoryWest Media, LLC
CoryWest Media, LLC, is a strategic social, public relations and marketing consultancy based in Chicago’s western suburbs. The creator of the Marketing Transformations Process and The Accelerated Marketing Plan, Barbara blends her experience as a storyteller, sales trainer, entrepreneur, marketing consultant and social media maven into lively, dynamic programs that get results for clients, live audiences and students. In August 2009, Ragan Communications tapped Barbara’s talent to develop “twitter 101” and “twitter and PR” programs for their Social Media Boot Camp.

Program details
Date: January 12, 2010
Time: Networking at 6:00 PM, Dinner at 6:30 PM, Program Follows
Location: Sheraton Suites, 121 Northwest Point Blvd., Elk Grove Village, IL 60007
Cost: $30.00 for PRSA members $40.00 for non-members $25.00 for PRSSA students

Registration Deadline: 12:00 PM January 11, 2010

Online PR Social Media Releases Program Registration

Have a question or need help with online social media releases? Let’s talk in the comment box or call me at 630.207.7530.

Online PR Made Easy by Marc Harty Review

IMG_2699In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, we both like Italian beef and we both have a passion for helping people get their news out and rank higher in the search engines.

When Marc asked me to review his new product: Online PR Made Easy, I downloaded the files with a critical eye. After all, I teach online public relations and my company provides these types of services for clients.

Online PR Made Easy Overview
Current Price: $97.00, set to increase, includes 25% lifetime PRWeb.com discount
Ratio of Value to Investment: High
Recommended for: beginners and anyone who wants to save research time – Marc’s done most of it for you, including running down specialty distribution services and ranking free or low-cost distribution resources.

Critical Review of Online PR Made Easy from an Experienced Perspective

What could Marc say that I didn’t know already? [Disclosure: Marc gave me a complimentary review copy, but did not require a review or payment. The links to the product in this post are all affiliate links. I will receive a commission if you buy this product using my affiliate URL. If you do, let me know and I'll send you a copy of my Ultimate PR Secrets interview with Marc Harty, a $49 value, for free.]

Pre-product: Marc went all the way to England to get video for the “London Chronicles” pre-launch blog promo portion of the product launch. While I don’t think a trip across the pond adds to the value of the product, it’s interesting to watch Marc on camera. He’s an engaging storyteller and if you haven’t been to England, you’ll enjoy the scenery. Plus, it shows the level of commitment and detail Marc puts into not only promoting, but producing and presenting, his products.

You won’t have to guess what you get when you order this one. Although Marc’s already upgraded the product since I reviewed the launch version, here are a few modules I liked that stand out:

Insta-Coaching Step by Step Online PR Video Tutorials Demonstrate How-to
Press Release Success
Newswire Selection
Press Release Distribution
Metrics & Tracking

Optimized Templates: The 20-Minute Press Release Fills in the Blanks
New Product Template
Event Template
Expert Authority Template

Ultimate Newswire Directory Sorts out Distribution Options
lntroduction
Directory Tour
Specialty Newswires
Specialty Newswire Tour
Geo Targeted Newswires
Geo Targeting Exercise
Social Media Newswires

Online PR Made Easy Process Maps Chart Out Checkpoint Systems
OPME process maps, or flowcharts, include:
1) Press Release Creation
2) Press Release Distribution
3) Press Release Metrics and Tracking

Clearly laid out, these flowcharts help with planning and tracking.

online-pr-reports_640

There are a few areas I would build on, but given that this is more of an introductory package that even more advanced users can learn from, I think it’s definitely worth $97.00 [price subject to increase]. Maybe you have the money, but do you have the time? Marc’s done such a thorough job with video, special reports and templates that you’ll want to study the course to make sure everything sinks in. The good news is once you own the course, you can keep studying. If you’re pressed for time or you’re not good at do-it-yourself communications projects, this may not be the product for you. But, if you’re willing to learn, you’ll get fill in the blank templates, video tutorials, insider tips and shortcuts that will save you more than $97.00 [price subject to increase].

My Online PR Made Easy Review on Marc’s Site . . .

When Marc Harty asked me to review his new product: Online PR Made Easy, I opened the files with a critical eye. After all, I teach online public relations and my company provides these types of services for clients. What else could I learn? Having learned some valuable tips when I interviewed Marc for Ultimate PR Secrets, I looked forward to finding out.

With Online PR Made Easy, Marc easily conveys the essential success elements for beginners. And, he reveals some hidden gems that even the most seasoned PR pros will appreciate. For example, Marc’s list of specialty newswires is one I’m looking forward to testing out. PR pros looking to break into social media will want to study Marc’s take on this topic.

With detailed process maps, tutorials and templates, publicity seekers at all levels will find it easy to write and send optimized press releases. Considering that many companies often invest $200 on distribution alone, Online PR Made Easy is a well-priced investment in better online PR performance.

Check out Online PR Made Easy at http://budurl.com/easyonlinepr

Have a question about how online PR can dramatically improve your visibility and search results? Let’s talk in the comment box or call me at 630.207.7530.

Wired PR Works!
Barbara Rozgonyi

Top Twelve Posts 2009

It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts.
This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here.

How I chose my top marketing, social media and PR posts . . .

True or False?

Based on traffic.

Number of comments.

Ranking by keyword.

Read popularity.

Highest retweets.

If you answered false to all, then you are right! Each post was selected based on originality, purpose, intention, passion and relevance.

2009 Wired PR Works Stats

Top Three Most Traffic

LinkedIn PR: Top 10 Ways to Quickly Become a Subject Matter Expert Boomers and Social Media Stats for Twitter and Facebook

How to Create and Produce a Webinar Best Practices

2009 Best Posts: One for Every Month

January: Twitter Guide for College Students of All Ages
College Public Relations Students and Social Media : Maximizing Twitter Value

February: Social Media and PR tips for Event Planners

Community PR:9 Strategies to keep events alive with social media

March: Answering the Number one Facebook Question

Facebook PR Strategy Guide: Be Friends with . . .

April: Animated Applications for Social Media
Monsters vs. Aliens-Social Networking for Consultants

May: Entrepreneurs and Social Media Movement Success Story

Social Media Marketing Success Track | Inside Grasshopper’s Influential Campaign

June: Video with my Friend the Famous Ramon DeLeon

Video Interview How Dominos Delivers Social Media Pizzaz to Chicago

July: Balancing Career and Family for Entrepreneurs

How do you do it all? Balancing Business and Life for Entrepreneurs

August: Movie Watching and YouTube Making

Julia Child: Video Pioneer, Shark Repeller and French Chef

September: Meeting and Becoming an Influential Leader
CEO Breakfast: Branding-Social Media on the Menu

October: Lessons from PR Master@skydiver

Peter Shankman in Chicago on PR, Social Media Rules

November: Express Branding
Ten Branding Methods: Butterflies and Rainbows Optional

December: Twitter and PR Guide with Images
TR=25 Ways to Stage a Twitter Relations Success Story

Let me know which topic and post appeals most to you. Also, what would you like to learn more about in 2010?

Image: snow in rear view copyright 2009 Barbara Rozgonyi All rights reserved.

Eggnog, Rumballs and Rudolph

Did you do this, too?

I’ll admit it. I sent out a flurry of “Happy Holidays” and “Season’s Greetings” hybrid-type announcements: news, wishes and an invitation to a social media event.

No sales stuff, but not too much tinsel and sparkle either.

After I let the boys open a box from a friend tonight [ who ALWAYS wraps EVERYTHING] and found that nothing was wrapped, I was a bit deflated. Yes, it’s a theme gift. Yes, I’ll love it – I think, I made them stop unpacking after two items.

Christmas, holiday, seasonal or greetings can kind of be like that: you know what’s in the box before you open it.

So, I decided to wish you, instead, eggnog, rumballs and Rudolph. All three things you can only eat, drink or drive during the holidays.


Eggnog mentions got the most attention for me in the social holiday season.

In early November, a Facebook update about eggnog set off a heated discussion about when to start celebrating Christmas. In early December, I sent out a message about super strong coffee with eggnog creamer and whipped cream. People loved it – the status or eggnog? Here’s a recipe I found to share.

Chocolate Eggnog Recipe

Chocolate Eggnog Ingredients
8 eggs
3 cups chocolate milk
2 cups milk
1 cup cream
1 cup Kahlua liqueur (or delicious, freshly brewed strong coffee)
1 cup dark rum
1/2 cup brown sugar
¾ teaspoon cinnamon, ground
¾ teaspoon nutmeg, ground
pinch cinnamon, ground (as garnish)
pinch chocolate, grated (as garnish)

In a large saucepan over a medium heat, pour the milk and chocolate milk.
Heat the milks, but DO NOT BOIL.
In a large bowl, beat the eggs and brown sugar until they are well combined and of a reasonably thick consistency.
When the milk mixture is hot (but not boiling!), add approximately half of it to the bowl containing the beaten eggs and brown sugar.
Whisk well.
Pour all of the egg, sugar & milk mixture back into the large saucepan.
Reduce heat to low.
Slowly and gently, add in the Kahlua liqueur/ coffee, and then the cream.
Stir continuously until the mixture has thickened enough to be able to coat the back of a spoon.
Remember not to ever allow the mixture to boil.
Remove the eggnog from the low heat.
Stir in the dark rum, ground cinnamon and ground nutmeg.
Cover with plastic wrap and refrigerate until chilled (at least 3 hours).
To serve, ladle the eggnog into individual glasses, and garnish with a little grated chocolate or ground cinnamon.

Serves: 8.


Rumball Recipes

Note: I have not tested any of these. I don’t have my aunt’s recipe handy right now or I’d also share it with you. Making Hungarian nut roll is also a Christmas tradition for the Rozgonyi family.


Gingerbread hazlenut rum balls from The Washington Post

Emeril Lagasse Rum Balls from The Food Network

Chocolate Walnut Rum Balls from Epicurious.com

Rudolph the Red-Nosed Reindeer

A Christmas classic since 1964, this movie is one our family’s favorites.

http://www.youtube.com/watch?v=oMlqn_Hjyi8

The Shopping Tradition

Every family has one, don’t they?

Our family’s shopping tradition requires an annual trip to visit Macy’s [2009 State Street photo album], formerly Marshall Fields, on State Street in Chicago. Why?

When I was eight years old, my aunts brought me to Chicago from Danville on the train. I got to go again when I was 15. Chicago was so beautiful at Christmas that I wanted to be downtown for at least a day every year.

At Macy’s, each of one of our three picks out an ornament. This year the boys decided to choose one together: a large Asian ornament with a tassel. I got an owl – too much Hootsuite? Our daughter chose an rocking horse that needed to be repaired, which she did as soon as she got home. My husband got a moose. We’ve only had dinner at The Walnut Room once. After we made a wish, The Blue Fairy sprinkled every one of us with sparkle dust.

What are you wishing for in 2010?

WordPress 2.9 Upgrade Enables Easy Video Embeds

Named in honor of jazz vocalist Carmen McRae, WordPress 2.9 Carmen is the popular blogging platform’s latest upgrade.

Guide to upgrading to WordPress 2.9 from freshworkshops.com.

Installing the latest version took one click. It was so easy I didn’t think to check into what came along with the updates until I opened an email from Matt Mullenweg, creator of WordPress, that outlined the updates as “headline features are global undo/trash, built-in image editor, batch upgrades, plugin compatibility checker, and easier embeds.”

[When I met Matt at WordCamp Chicago in June and told him I was still on version 2.3, I was really embarrassed, but I was also afraid to upgrade and lose data. Thankfully, that didn't happen when I upgraded to the latest version over the summer. Instead, I got a faster, smoother and more enjoyable blogging experience - all in a matter of minutes.]

Matt’s email also included a request to have some eggnog for him along with this preview of 3.0: new default theme, better upgrades, dynamic image resizing, and more, Watch this video for an update highlights overview.

http://www.youtube.com/watch?v=s9uKCYfDBJw&feature=player_embedded

Embedding videos really is as easy as copying the link, which is what I did with both of these.

http://www.youtube.com/watch?v=KL_WDbOh7Mo&feature=player_embedded

Have you upgraded to WordPress 2.9? What do you think?


Image: Carmen McRae Millennium Collection