This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online.
The Influence Project, by Fast Company, is a campaign within a campaign. Fast Company’s 2010’s Most Influential Person Online-‘s tagline is you are more influential than you think. The link in this paragraph goes to my site, Barbara Rozgonyi on Fast Company’s 2010 Most Influential Person Online site as does this one. What happens when you click on a link from someone? You’ll be added to their sphere of influence and invited to start your own site.
Although the site is only a few hours old, you can quickly see the influence building for people who have major networks. All in the name of measuring influence – and getting your picture in the November 2010 issue of Fast Company.
Fast Company first contacted me about this project via a direct message on twitter on June 23.
The project?
A visual experiment called The Influence Project that will purely track how influence spreads via digital word-of-mouth.
The goal?
To discover who the most influential people are online.
That’s it.
You are one of the first people in the mix. As you know, influence is more than popularity, it’s affecting people. You embrace your community and you’ve created a loyal group of people that love to hear what you have to say and that you enjoy engaging with as well. You are in an influencer and we want you to be part of this.
From today’s email . . .
Check out the quick tutorial in the ABOUT THE PROJECT section and learn more about the guidelines, how we are measuring, FAQs and more. You can also follow Mark Borden’s blog about the project – http://www.fastcompany.com/1666288/welcome-to-the-influence-project An important note – upload a great photo and 140 character bio line for yourself since this is the only opportunity you’ll get to create this GET STARTED section. And, as I mentioned in my email last week, your photo will appear in the November 2010 issue of Fast Company mag along with possible coverage both online and in print.
Get started and become one of Fast Company’s most influential persons online.
YOUR TURN
Who’s who on your personal list of most influential people – on or offline?
English
12 thoughts on “Fast Company Looking for the Most Influential Person Online”
Barbarba,
I agree it may be an interesting case study, but for all the wrong reasons. The project is nothing more than url pimping contest, which is pathetic.
It clearly doesn’t measure influence (which cannot be measured online, exclusively, anyway), and it’s difficult to find anything redeeming in it other than, perhaps, a vague curiosity in how many people will sucked in, some of whom were simply curious to see what they were doing.
Best,
Rich
Barbarba,
I agree it may be an interesting case study, but for all the wrong reasons. The project is nothing more than url pimping contest, which is pathetic.
It clearly doesn’t measure influence (which cannot be measured online, exclusively, anyway), and it’s difficult to find anything redeeming in it other than, perhaps, a vague curiosity in how many people will sucked in, some of whom were simply curious to see what they were doing.
Best,
Rich
Hi Richard – Thanks for your comment. Measuring influence happens on lots of levels. We’re only a day into this and it’s intriguing to watch the reception. I’ll stick to the case study comment – lots of lessons in how to and how not to in this one, including generating discussion and gathering groups around opinions. Appreciate you taking the time to share yours. Barbara
Hi Richard – Thanks for your comment. Measuring influence happens on lots of levels. We’re only a day into this and it’s intriguing to watch the reception. I’ll stick to the case study comment – lots of lessons in how to and how not to in this one, including generating discussion and gathering groups around opinions. Appreciate you taking the time to share yours. Barbara
Unquestionably believe that which you stated. Your favorite justification
seemed to be on the internet the simplest thing to be aware of.
I say to you, I certainly get annoyed while people think about worries that they just do not know about.
You managed to hit the nail upon the top as well as defined out the
whole thing without having side effect , people could take
a signal. Will likely be back to get more.
Thanks
Unquestionably believe that which you stated. Your favorite justification
seemed to be on the internet the simplest thing to be aware of.
I say to you, I certainly get annoyed while people think about worries that they just do not know about.
You managed to hit the nail upon the top as well as defined out the
whole thing without having side effect , people could take
a signal. Will likely be back to get more.
Thanks
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