Marketing

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Announcing a new program . . . Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville. Learn how to improve your image and up your influence – in 15 minutes or […]

Happy Talk Like a Pirate Day 2018!  TEN years ago I wrote Talk Like a Pirate Today? But before that, on September 19, 2006,  I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. […]

Since Sunday, I’ve been stuck in the 90s. My iPhone slid out of my hoodie pocket somewhere at a street fair in Wicker Park. I am #phoneless. What to do when you lose your iPhone. The last thought I remember before it happened was this. “I have such a wonderful […]

Here’s what to do when you lose your iPhone. Don’t panic. All is not lost. The more your freak out, the less likely you’ll be able to think clearly. Trust me on this. Retrace your steps right away. Go back and look where you were. Check lost and found. Mine […]

September 11, 2001 was a lot like today: sunny,  warm, not a cloud in the sky and full of life. In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. As time goes on, the memories […]

To celebrate Throwback Thursday, here’s an update of a post I wrote in 2008 about marketing motivation for speakers. It’s a review of Rory Vaden’s presentation for National Speakers Association Illinois. Lucky for us, Rory’s coming back to Illinois on September 14 to present . . . “Rich, Famous, and […]

It’s a hat trick! Today I’m excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies […]

It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Sure, I could take an afternoon, a day or a weekend off, but I wanted a deep cleansing. To get that effect, I knew I needed at least a […]

Wondering how social selling training for insurance agents and financial advisors really works – and how it can work for you to attract leads, convert sales and build referrals? Thanks to InsuranceWebX, I will answer the question for you on April 11 at 1:00pm EST.  Register for “Ultimate Social Selling […]

How Can #Eventprofs Use #SocialSelling to Recharge the Customer Experience Journey?  Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that’s me!] on March 8 in Chicago. Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer […]

Did you know Abraham Lincoln was the first technology president? In 2017, we were lucky enough to visit both the Lincoln Memorial in DC and the Abraham Lincoln Presidential Library and Museum in Springfield, Illinois. Growing up in Danville, Illinois my home was only a few blocks from the office […]

Always wanted to take the stage as a professional speaker? In 2006, I had the dream to build out a career as a public speaker. Although I’d been speaking professionally for many years, I wondered what it took to get booked to speak on bigger stages. So, I signed up […]

What will be hot – or not – in 2018 marketing trends? In this 2018 marketing trends webinar, you’ll discover how to increase happiness, productivity, and profitability. You’ll learn the three key trends you need to track: influencer marketing, automation and PR. Taught in a take action-based format, you’ll get […]

Prospecting is hard but it’s going to get easier November 6th through 10th! Learn the best lead generation strategies available today from the leading experts. Thanks to Annette Bau for inviting me to be one of the top experts who will present at the virtual Lead Generation Summit. My session […]

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Thanks to InsuranceWebx I’ll be presenting a program on September 27. Feeling overwhelmed, confused or frustrated about the best way to market today? You’re not alone. According to an AMA study, marketers’ top three least confident […]

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It’s time for a transformation – are you ready? Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan?  Did you know only 25% of marketers believe they receive sufficient […]

There’s nothing hotter in marketing than this: influencers. But, how do you find them? What can they do for you? How do you tell if YOU are influential? Get answers from the experts on April 11 as they share tips and tricks on what’s working and what’s not. Hosted by […]

Every month, we meet with clients. Every month, we give them a report on results. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with . . . Facebook Social Media News April […]

Today I’m excited to share two #MACE17 presentations – and to invite you to join us live and online!! What is MACE!? A gathering of the most prominent meeting and event planners in the country at one of the most newsworthy cities in the world. Presented by Meeting Professionals International and hosted […]

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends Here’s a quick snapshot of the […]

Where are you right now? Could your career or business be in a better place? A new book, Reinvention Roadmap by Liz Ryan, will help you get there. You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. But, before […]

Showing gratitude is a way to honor relationships, in business and in life. Here are six ways to celebrate Thanksgiving every day.  In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help […]