Looking for a 3D speaker, trainer, motivator or engine? Call 630.207.7530.

Turn On Wired PR Works via RSS

Posts tagged: BWE08

Search Engine Optimization for Blogs | BlogWorld08

Posted on September 29, 2008

SEO-Blogs-SearchEngineOptimization_BlogWorld08Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Search Engine Optimization, SEM & New Media with Brian Clark, Michael Gray, Lee Odden and Stephan Spencer.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

Search Engine Optimization, SEM and New Media Session notes by Barbara Rozgonyi @wiredprworks on twitter.com

http://www.siteexplorer.search.yahoo.com – great tool #bwe08 seo

now analyzing @tferriss’ blog: http://www.fourhourworkweek.com/blog/- he’s in this session #bwe08 seo

retheauditors: What’s the point if you can’t hear? rt @wiredprworks more opinionated, the more reaction, turn off comments for controversial post #bwe08

create a custom 404 page, comes up when files don’t exist with info, tool=seo-browser.com, tip=only 1st anchor txt counts #bwe08 seo

panelists suggest going to @blogher if you’re a single guy-like shooting fish in barrel – hmmm #bwe08 seo

if you don’t stand out from the crowd, you’re in the crowd – @graywolf #bwe08 seo

the more opinionated you’re going to get, the more reaction you’ll get, turn off comments for a controversial post – @graywolf #bwe08 seo

pick one category per post, block dates from spiders, go old school, make archives a page instead of template leaking juice #bwe08 seo

wordpress rocks from an seo standpoint #bwe08 seo

the thing about crap is, even if it gets votes, it has to be good content or it’s crap #bwe08 seo panel

friends = seo lift via stumbleupon, digg, etc, twitter great place to make friends,. #bwe08 seo panel

great content about shameless promotion is going to get you nowhere #bwe08 seo, no friends? you’re Shakespeare in the basement

your own creativity cannot be automated, hardest part of seo is getting people to link to you @copyblogger #bwe08

template level automates seo, can focus page on tag and make sure it’s in the h1 tag, intro copy to set theme, use sticky posts #bwe08 seo

wordpress plug-in seo title tag, decouples post tag from the title tag, title tag given most weight #bwe08 seo

compete.com – another keyword tool, put keyword in title-top takeaway, how tos, answer questions, solve problems #bwe08 seo

keyword tools-wintura? spyfu, seodigger-organic search results, expensive: hitwise, comscore marketer – ISP #bwe08 seo

keyword tools: google insights for search-#s data, google external keyword tool, wordtrapper, wordze, wordpot?, use a bunch #bwe08 seo

google looking more at site authority than seo, get as many links from other sources as you can takes time, patience #bwe08 seo panel

create a page for the people, make attractive to search engines, keywords impt, but building domain trust better #bwe08 seo panel

over-optimization is a very real issue, think about link bait -what graps people? #bwe08 seo panel

write for people not for search engines, a person will click on your result, need to take basic seo into acct, too @copyblogger #bwe08

in seo #bwe08 common-dangerous myths, linking out is not bad, is good, helps Google get topical relevancy, ego stroke people

Search Engine Optimization for Blogs Panelists

Brian Clark @copyblogger

Michael Gray, @graywolf

Lee Odden, @leeodden

Stephan Spencer, @sspencer

2 Comments - Posted in SEO Tagged with: ,

Parlaying Internet Fame into Major Media Attention | BlogWorld08 Keynote | Bhargava, Ferriss, Shinoda

Posted on September 28, 2008

tim-ferriss-keynote-blogworld08

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy Ferriss and Mike Shinoda.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

BlogWorld08 Keynote Session Day Two Notes by Barbara Rozgonyi @wiredprworks on twitter.com

Note that I missed the start; resources included at the end to help fill in the blanks for you – and me!

self-publishing-sp will take off in a few yrs. only pr ?s sp’s need to answer for media: why now/why me @tferriss #bwe08

offline pr not comfortable w/self-publishing, his sales 50-50 on-off, won’t get on major media w/out publisher @tferriss #bwe08

@jasonanderson – everyone is important, don’t overlook anyone – updates from #bwe08 www.blogworldexpo.com

self-published authors – fastest way to get attn from publishers is to get traffic on amazon – for book sales @tferriss #bwe08

start w/a goodbandname.com – it’s that easy shinoda, as soon as you sell 20k records on ur own, labels will b knocking on ur door #bwe08

if you are a musician and you can do w/out the celebrity and the fame, there’s absolutely no reason to go w/a label shinoda #bwe08

rather than letting your audience determining your creative direction in totality, ask for feedback #bwe08

use 80/20 rule to strip out static, ultimate fulfillment comes from # difficult conversations you’re willing to have @tferriss #bwe08

write about your passion, not what you think your readers want to read @tferriss quoting Mark Cuban #bwe08

doesn’t matter how many don’t get it, matters how many people do get it @tferriss #bwe08

4 hr work week turned down 14-15 xs, tested title/subtitle on google keywords, put sample covers on books @ borders #bwe08

wasted months of time trying to pls a producer who didn’t get it, shinoda, this our song, that’s the way it’s going to be #bwe08

make sure every step of the way you’re comfortable w/what you’re doing, don’t waste time on BS that doesn’t matter – shinoda #bwe08

deliver your honest opinion, tell them what they need to hear, show your own insecurities, don’t b afraid to offend @tferriss #bwe08

marismith: GRR!…battery running out. Follow @wiredprworks @deswalsh @ryananderson @gwenbell for #bwe08 keynote

tracking @tferriss “totally analytics whore” urchin, crazy egg, but not all#s equal, measure only what matters #bwe08

user and fan is not below you-totally possible to have something better than you did come back shinoda #bwe08

sparked an internl trend w/lifestyle design, no TM so it can B part of cultural zietgiest, give ppl tools to improve ideas @tferriss #bwe08

shinoda – sparkart.com, linkinpark.com, 100M impressions from 1 widget, have to accept the fact that ppl will live video #bwe08

being nice to “unimportant” people extremely important @tferriss, event photog gave tim’s book to Ryan Seacrest – be cordial & direct #bwe08

branding: what do people associate you with? lifestyle design for @tferriss #bwe08

books: becoming a category one, 22 immutable laws of marketing, blue ocean strategy idea: create a new category #bwe08

it pays to be interested versus interesting @tferriss #bwe08

Internet Fame Panelists

Rohit Bhargava, Influential Marketing Blog, @rohitbhargava 

Timothy Ferriss, Four Hour Work Week, @tferriss 

Mike Shinoda, Linkin Park

Other places to find notes

Rich Brooks Q&A interview keynote transcipt

Miss604 reports on the Ferriss, Bhargava, Shinoda keynote

Tim Ferriss’ Intro to Keynote with Shinoda

Mike Shinoda’s BlogWorld Aftermath

0 Comments - Posted in PR Tagged with: ,

Bloggers and PR Strategies from BlogWorld08

Posted on September 26, 2008

pr2panel-bwe08

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Bloggers & PR with Chris Brogan, Michael Clark, Jason Falls and Brian Solis. Lee Odden filled in for Michael Clark.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

PR2 BlogWorld08 session notes by Barbara Rozgonyi @wiredprworks on twitter.com

#pr2 is the number 2 tag right now on twitter!!! #bwe08

give to get, what do you have to give in order to get @leeodden, bring wine to the picnic @chrisbrogan #pr2, #bwe08

it’s not just about bloggers and journalists, tastemakers – some of the most influential people in new media @briansolis #pr2, #bwe08

@briansolis – pr/marketing definitely fusing, pr will be storytelling, search, CRM market analyst, #pr2, #bwe08

get heavy on the “R” in PR @chrisbrogan, #pr2, #bwe08

@jasonfalls, full disclosure for ethical issues #p2, #bwe08

screenscrape PR session notes here: http://tinyurl.com/47quyd (expand) suggestion from @chrisbrogan, #pr2, #bwe08

understand that if you have an audience, you are a media member and you will be approached by PR people @jasonfalls, #pr2, #bwe08

@briansolis, @jasonfalls, @chrisbrogan, @leeodden – thank for answering my question re: techno PR, wire services, #pr2, #bwe08

just noticed that #pr2 panelists are also twittering #bwe08

get your opinions out there, include other media, different ways to connect w/people than the press release @leeodden, #pr2, #bwe08

@chrisbrogan – let’s all be human, get to know people [and be easy to meet like @chrisbrogan!], #pr2, #bwe08

get to now blogger through social networks, position yourself as a person they want to know about, look for relevancy match #pr2, #bwe08

@briansolis – sent in and out burger coupons to a-list blogger who loves them, pitches always = stories now #pr2, #bwe08

@briansolis hates the word pitch, start thinking about the relationship b4 you have something to say #pr, #bwe08

brevity is paramount, treat pitches as pre-pitches, twitpitch or 3-4 sentence email @jasonfalls, #pr2, #bwe08

pr firm? mention post you read when reaching bloggers @briansolis #pr2, #bwe08

bring folks back to why they need this, something concrete and meaningful @leeodden, #pr2, #bwe08

bring folks back to why they need this, something concrete and meaningful @leeodden, #pr2, #bwe08

people want big results and they want it right away, new media relations is changing the game @briansolis, #pr2, #bwe08

think about people first not strategy #pr2, #bwe08

baja twitter track solved the communications problem: update Robbie Gordon’s fans @jasonfalls #pr2, #bwe08

1st rule: know your audience @jasonfalls #pr2, #bwe08

in the pr session #pr2 #bwe08 on right, row 4, can’t find michael clark so @leeodden joining

2 Comments - Posted in PR Tagged with:

BlogWord08 | State of the Blogosphere | Twitter Updates

Posted on September 26, 2008

technorati-keynote

Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers the state of the blogosphere address & opening keynote with Chris Alden, Anil Dash and Richard Jalichandra who previewed Technorati’s State of the Blogosphere report. You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates, including Lynn Terry who writes the ClickNewz blog.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.

Did you go to BlogWorld? Please share your resources in the comments section.

BlogWorld08 Technorati and Typepad Keynote Twitter Transcription by Barbara Rozgonyi @wiredprworks

blogit – new tool to post to blogs #bwe08

leaving soon to meet up with Chicago bloggers-and anyone else who wants to stop by-will be in the concessions area, wearing turquoise #bwe08

ccarfi: @wiredprworks #bwe08 mobile guide here, too: http://ventana.cerado.com/blogworld too. Tweets, peeps and agenda.

we have the power to make the giants jump – and we’ve already done it, talking about open id #bwe08

@ruthdfw #bew08 = BlogWorld Expo 08 www.blogworldexpo.com, watch all tweets at: http://search.twitter.com/search?q=bwe08

branches of social media = blogging, social networking, social publishing – trend will continue #bwe08

ruthdfw: @wiredprworks what does #bwe08 mean?

blogging is about power to the people – #bwe08

blogging is becoming an industry, 2007 majority of internet users reading blogs #bwe08

huge part of the iceberg is under the water in internal communications blogs #bwe08

blogging ranges from personal to political, what matters is what the media is achieving #bwe08

anil dash talking about blogging history #bwe08

six apart’s name comes from founder’s birthdays – six days apart #bwe08

note to my followers tweets with #bwe08 coming from sessions/experiences at BlogWorld Expo in Las Vegas www.blogworldexpo.com

@marismith – good to connect with you, too! your comment on being heard versus being memorable = great start to today! #bwe08

tough question to answer, the line between media and blogs is already gone #bwe08

where is the line between what is a media site and what is a blog @emom’s question #bwe08

marismith: @wiredprworks Yay, Barbara!!! Awesome to connect with you F2F at #BWE08. Whew, what an *amazing* event!!

technorati survey profiles top 10% of earners, mean income $19,000 year #bwe08

blogosphere is the new long tail, even w/a small audience, they’re incredibly loyal to the blogger and what they have to say #bwe08

average top blogger operated 3.5 blogs, get help if you need to #bwe08

on 9/22 technorati is publishing part 1/5 in a series, see the results at www.technorati.com #bwe08

about 1/2 have online or in person events – top 10% bloggers #bwe08

61% most influenced by other blogs, whole blogosphere can erupt on one topic #bwe08

90% blog about brands, 80% customer care, 60% 1/3 approached by brand to be an advocate, didn’t expect it to be that hight #bwe08

avg bogger spent $1000 on their business last year, top 10% earners use many tools and write 81 posts/mo #bwe08

bloggers everywhere in social media and in advertising, 1/4 use 3+ad mechanisms #bwe08

bloggers active web 2.0 consumers, avg. bloggers uses 5 web 2.0 utilities, #bwe08

diverse topics, other =43% that didn’t fit in 20 categories. expertise/experience top reasons to blog – #bwe08

technorati – #bwe08, 2/3 male, 50% 18-34, 52% outside of US, 72% publish in English, spread throughout US

76,000 blogs have technorati authority of 50+ #BWE08

95% of top 100 newspapers have blogs – technorati #bwe08

technorati – blogs=information and influence blogs are media, 77% of ppl on internet read blogs, #bwe08

sitting with @emom in front of @marismith in keynote #bwe08

in opening keynote about 1/2 full starts in about 5 minutes #BWE08

1 Comment - Posted in Social Media Tagged with: , , ,

Making Money Online – Tips from Top Bloggers | BlogWorld08

Posted on September 26, 2008

affiliatemarketingpanel-bwe08

Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers Making Money Online with a Blog with John Chow, Brian Clark, Zac Johnson, Jim Kukral, Darren Rowse – Digital Photography School (Editor), ProBlogger (Editor) and Jeremy Schoemaker – ShoeMoney (Editor) You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

Making Money Online BlogWorld08 Session Notes by Barbara Rozgonyi @wiredprworks on twitter.com

@shoemoney, @copyblogger, @problogger , @johnchow, @jimkukral- thanks for asking my ? on how to promote aff products! #bwe08

best way to make $ in aff mktg, endorse things you believe in and actually works – I used a real thing and you should, too #bwe08

suziecheel: Retweet @wiredprworks: big graphic header is dead space #bwe08 looks like I need to change http://bit.ly/Tvh6Shttp://bit.ly/Tvh6S #bwe08

big graphic header is dead space #bwe08

how much to charge for ads? 2-3 xs Google’s cpm, have a “your ad here” block to attract sponsors #bwe08

take best posts make it into ebook for download #bwe08

take best posts make it into ebook for download #bwe08

shermanhu: Retweet @wiredprworks: @problogger – better to go w/name that’s descriptive, not personal, if you plan to sell it #bwe08

@problogger – better to go w/name that’s descriptive, not personal, if you plan to sell it #bwe08

@problogger – better to go w/name that’s descriptive, not personal, if you plan to sell it #bwe08

@shoemoney is coming in!!!! @bwe08

promote your own stuff, product or information on your blog, you don’t need thousands of people to make a lot of money #bwe08

most people don’t have any idea of what RSS is, use aweber.com for blog broadcast [note: i use aweber for blog updates/ezine :) ] #bwe08

what to focus on RSS or ezine? email, email, email @copyblogger, you are in the business of building a list #bwe08

@johnchow – offer free copy of ebook to get subscribers or free chapter of book, will triple subscription rate #bwe08

@copyblogger – find out what they want to buy, not what you want to sell

@copyblogger made $130k in Aug, teaching sells/diy themes, pd $21k in aff fees, $2K in fees, made $3k in advertising -got rid of ads #bwe08

zacjohnson.com – affiliate blog #bwe08

@shoemoney – where are you? #bwe08 – not on panel :(

adsense is number 3 revenue source #bwe08

@johnchow-pick a topic you enjoy or you won’t keep writing it, 1 direct sales, 2 aff products best ways to make $ for him @bwe08

where are potential readers gathering in #s and how can I get into that space – for @problogger is was flickr #bwe08

audience is mostly niche vs personal blogs #bwe08

ways to make money: direct sales, affiliate income, membership site, selling wordpress themes, sell vs ads #bwe08

3 Comments - Posted in Social Media Tagged with: ,