Marketers love storytelling. I know. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Are the 4Ps ready for a makeover? Is it time to update the marketing customer experience design approach? What […]
Customer Experience
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I’m a big Brian Solis fan. Because Brian always delivers an inspiring and informative message, like social media is sociology, not technology, I take advantage of every opportunity I have to hear Brian speak. On November 4, Brian opened ClickZ Live Chicago with a presentation on the A.R.T. of Engagement. […]
Hey Chicago social media types – what are you doing Thursday night? Inviting you to join SMC Chicago, SOBCon and me for what promises to be one of May’s most entertaining events! Here’s the official invitation information. And yes, you can even order your tickets right here on this site! […]
During his NMX keynote, Scott Monty mentioned a stat I found intriguing. So I tweeted: 67% of millennials believe it’s their responsibility to provide brand feedback #fordnmx #nmx After I tweeted the stat and many people retweeted it, I researched where the number came from. Turns out it, and a whole mix […]
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