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Monthly Archives: April 2011

How to Follow SOBCon Leadership and Loyalty Online

Over the weekend, I’ll be attending my third SOBCon. Thanks to Liz Strauss, I am an SOB. Make that a week 123 SOB. What is an SOB? And what does being an SOB have to do SOBCon, Leadership and Loyalty? I’ll have more to say about that after this weekend, but for now here’s a look back along with ways you can follow SOBCon, one of favorite conferences, this weekend.

Anywhere SOBCon Guide

1. See who’s going and follow their conversation.
2. Subscribe to the #sobcon twitter search RSS feed.
3. Watch the SOBCon Leadership and Loyalty Livestream

Program Outline – The New Leadership and Loyalty Business

Check the program guide and speakers on the site. Here’s a quick overview.

SOBCon features six models and masterminds workshops, four up-close, interactive conversations with business leaders, and four special presentations – all focused on the new online and offline leadership and loyalty business.

FRIDAY, APRIL 29

Launching the event: Terry Starbucker
The New Leadership and Loyalty Business: Liz Strauss

Model 1: Critical Value of a Congruent Story Cathy Brooks, CEO. Story Navigation

One on one with Chris Guillebeau, The Art of Non-Conformity
Today We Are Rich – NYTimes Bestselling author, Tim Sanders

Model 2: Non-verbal Intelligence Cues and Connections
Derek Halpern, CEO. Social Triggers

Model 3: Volunteers and Partners as Highly Paid Employees and Employees as Heartfelt Volunteers
Terry Starbucker, Co-Founder. SOBCon, Ramblings from a Glass Half Full

Very special transportation provided by GMC from the Hotel 71 to the event at The Underground and back again.

SATURDAY, APRIL 30

Model 4: RE-Energize Your BOW (Body of Work) and the Community It Attracts
Steve Farber, Founder Extreme Leadership

One on one with Chris Brogan, President of New Media Labs, Founder of Human Business Works Author of Trust Agents.

Book Yourself Solid – NYTimes Bestselling author, Michael Port

Model 5: Loyalty Programs: Rewarding Senders and Spenders

CarolRoth, Business Strategist, Deal Maker, Author of the Entrepreneur Equation, CEO of IntercapMP

Interview with Jodi Gersh, Director of Social Media for Gannett by the amazing Jeremy Wright, VP, Business Development
for BNotions.ca

Team Challenges: Help a Real-Life Road Warrior by GMC and Build a Training Event by GoToWebinar

Model 6: Innovation: Building on a Values-Based Value Proposition
LizStrauss, Co-Founder. SOBCon, Successful-Blog

The New Leadership and Loyalty Business:Terry Starbucker and Liz Strauss

SUNDAY, MAY 1:

Launching NON-PROFIT GIVE-BACK IDEA STORM – Liz Strauss and Terry Starbucker
Host: Geoff Livingston and advocates: Estrella Rosenburg, John Haydon, Hank Wasiak, Mark Horvath and others

What model most interests you? Why?

If you’re wondering what goes on behind the scenes and in the room, here’s a peek back into my past coverage.

Wired PR Works SOBCon09 coverage

Posts that mention SOBCon on Wired PR Works

My first SOBCon post, written in April 2008. At that time there was no Social Media Club in Chicago, but in April 2009 there was. Here’s the video from our first event together. Tonight is our third anniversary party.

We’re expecting over 250 people tonight. Let me know if you’ll be there!!!

Names and Leadership on LinkedIn

Hi there! My name is Barbara. One group of friends calls me that. Another calls me Barb. Once, on a conference call, someone asked if the could call me Barb because they like shorter names. Why don’t you just call me B? I suggested. Is shorter better? After reading the latest report from LinkedInsights on success and names, you may be inspired to make a permanent name change. How do you think names impact career advantage?

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Rediscovering PR as Poetry Reading

April is National Poetry Month and before it slips away, let’s celebrate together. Share your favorite poet or passage in the comments section, will you please? Need help finding one? Check out the poem flow app or read about an inspiring collection of poems.

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3 YouTube & Video Marketing Tricks You Should Not Miss

Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author.

The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in the top social media posts of the first quarter of 2010. In the course of working on some Instant E-Training video projects together, I asked Bob Tripathi if he’d like to guest post again. Lucky for us, he decided to share three YouTube and video marketing tricks he picked up in an interview with Greg Jarboe, a co-founder of SEO-PR.

Thanks for reading. After you read this post, please answer this question in the comment box: How do you use video in your PR efforts?

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Social Media Club Chicago SOBCon to Host Cabaret at The Drake

Is the third time the charm? In this case, maybe. If you’re anywhere near Chicago next Thursday night, April 28, I hope you can join Social Media Club Chicago and SOBCon at The Drake. It’s our third anniversary of celebrating the opening of SOBCon, the Successful and Outstanding Blogger Conference founded by Liz Strauss and Terry Starbucker. Check out 2010 Social Media Club Chicago SOBCon event images.

Consider this your official invitation to join us at the SMC Chicago SOBCon cabaret.

Read on to review the invitation, also posted at eventbrite.com . . . and get your Social Media Club Chicago SOBCon tickets.

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