What are you holding onto that you should be giving away? After completing the Word of Mouth Crash Course [thanks to Andy Sernovitz for a scholarship!], my biggest takeaway was this: give it all, that’s right all, away. Do you agree that we have a hesitancy to share not only […]
Word of Mouth
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“I don’t mean to offend them. It’s just so obvious how much cooler and better the other Dairy Queen is.” 13 year old field marketing researcher How can two stores in the same franchise be so different? An innocuous trip for ice cream turned into a lesson in branding consistency. […]
English