How London’s Totoro Production Reveals the Secrets of B2B Customer Experience Storytelling
Reading time: 6 minutes | Category: PR Strategy, Storytelling, Brand Experience, Travel AI Overview This article explores how the West End production of My Neighbor Totoro at London’s Gillian Lynne Theatre reveals a powerful 4-Act framework for designing emotionally resonant B2B customer experiences. PR strategist Barbara Rozgonyi maps theatrical storytelling onto brand touchpoints, showing marketers, communications professionals,…
English