This week, I’ll be leading a social media audit class at The Startup Institute. Many of the students will go on to work at startups. For startups, as well as established businesses, it makes sense to test out social media measurement tools before investing in expensive metrics you don’t need […]
Social Media Tools
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Released on June 12, Agility is the name of PR Newswire’s new integrated media monitoring and targeting platform. According to the release, in addition to traditional list development, press release distribution, and monitoring, the platform allows users to monitor social media conversations in real-time, and then engage immediately. PR pros who […]
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