Non-Profit Special Events | Measuring PR ROI From the Sponsor’s Perspective
Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than a few sponsorship packages for non-profit special…