Customer Appreciation PR Stamps Out Memory Loss

Today’s mail call brought in two thank you notes.

One, in the form of a postcard, came from Zappos.com addressed to my son who returned a pair of shoes. He’s growing fast, but he only needed one size bigger, not two, to replace his shredded Lakai Manchester Selects.

What do you do when your shoes don’t fit?

My son, a high school sophomore, gets on the phone.
After all, Mom is for preliminary price approval, not return intervention.

When he found …

Growing in Business in 3D with LinkedIn

Assignment: Talk about how to do business on LinkedIn Challenge: in 10 minutes or less.
Result: How to Grow Business in 3D on LinkedIn: Digitally, Directly and Dynamically
Program: Social Media panel at Integrated Marketing Summit Chicago
Panelists: Aaron Goldman, Blagica Bottigliero, Brad Kleinman and Tony Bombacino of Restaurant.com

It was an honor and a pleasure to present with them all. Blagica took us behind the scenes at Edelman to talk about community. Brad shared what’s new on Facebook, a presentation that could …

Success Secrets of the Social Media Marketing Superstars | LinkedIn

It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me –

Integrated Marketing Summit Chicago Ticket Giveaway

One of the benefits of being a speaker is getting complimentary event tickets to pass on to friends or to give away. So, yes, this is a promotional post. And, yes, this is the kind of post I wish I could write more often. Who doesn’t like to pass out free tickets – especially when they’re valued at $279?

If you’d like to enter to win the Wired PR Works August 24 Integrated Marketing Summit conference in Chicago ticket …

Financial Summit Social Media and Sales Webinar Resources

Thanks to Annette Bau for asking me to be today’s Financial Summit’s social media speaker.

Here’s the background story on the sales and social media presentation for financial advisors and the message Annette sent out to the attendees . . .

Barbara Rozgonyi on Savvy Social Media: How to Leverage Social Network Connections into Profitable Business Relationships
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Barbara is a social media queen!

She provides practical useful information we all need to know about social media.

This interview has already had a …

LinkedIn for Small Business Owners Business Insanity Radio Interview

Thanks so much to Barry Moltz, host of the Business Insanity Radio Show for interviewing me today along with Craig Newmark, founder of Craiglist,who talked about customer service.

Listen to the Business Insanity show on BlogTalk Radio with show host Barry Moltz interviewing Craig Newmark and Barbara Rozgonyi.

In our interview we talked about LinkedIn expert profile tips for small business owners.

Barry asked me about . . .
Five things you need to do to transform a LinkedIn profile into an always-on …

Most Powerful Twitter Women at the Moment

tweet, twitter, san francisco, los angeles, san diego, alyssa milano, san jose, social, mediums, social media, most powerful women, charlene li, tara thornton, boston, chicago, world wide web, music, online social networking, channel 7

25 Largest Chicago Public Relations Firms

Recently someone moving to Chicago asked me for a who’s who guide to Chicago PR firms. Thanks to Crains Chicago Business, I’m posting this list of the 25 Largest Chicago PR Firms.

And, I’m inviting you to list yours in the comment box. As a strategic marketing and social media consultant for all types of companies, including PR firms, I advise companies to keep a watch on their competition as well form collaborative ventures to refer business that doesn’t fit …

Financial Advisors, Swimming, Sales and Social Media

Being really great at what you do doesn’t always translate to other skills. For example, how well do you know how to swim? Can you dog paddle, compete in a triathlon or watch the beach as a lifeguard [or a sun bather]?

Now, let’s think about business skills. What is the one skill you need to know to master to survive any economy?

Because PR is in this blog’s title, I’ll give you a few points for that. But, the only …

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