There’s nothing hotter in marketing than this: influencers. But, how do you find them? What can they do for you? How do you tell if YOU are influential?
Get answers from the experts on April 11 as they share tips and tricks on what’s working and what’s not. Hosted by General Assembly, Next Level Social Media Influencers runs from 6:00-8:00pm and takes place at 444 N. Wabash Avenue, Level B in Chicago.
Presented by Social Media Club Chicago and the Windy City Blogger Collective, the event is free and open to the public. Advance registration is requested. Get influencer marketing event tickets.
Barbara Rozgonyi will emcee the event and moderate a panel discussion with Tabitha Green, Director of Integrated Marketing, Kin Community; Billy Parisi, Food & Content Creator at Billy Parisi Media and Visual Culture, 5 Loaves 2 Fish; and Jenny Heinrich, senior vice president, director, influencer marketing, Edelman.
At the event, attendees will get a glimpse into the ever-changing blogger / influencer industry, and learn the inside scoop on how to adapt to the changes in today’s dynamic social influencer marketing landscape.
About Next Level Social Media Influencers Event Partners
Social Media Club is a worldwide organization, with local chapters that serve as a connecting organization for anyone interested in social media. Membership is free and open to all levels, including beginners. Chicago’s SMC Chapter, launched in October 2008, presents events that mix socializing, networking, and learning.
WCBC was founded in January 2014 by a group of blogger friends who believed in the power of a network like this. We’ve evolved as an organization but our pillars remain the same – community, education, inspiration, events and networking. We promote inclusion and encouragement across the blogosphere and we can’t wait to see what we can do together!
Every month, we meet with clients. Every month, we give them a report on results. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with . . .
Facebook Camera Effects = Snapchat Filters: According to a blog post, Facebook is rolling out “dozens” of special effects, like “masks, frames, and interactive filters” that users can add to their photos.
Facebook Direct = Snapchat Snaps: A new feature called Facebook Direct will let users share disappearing photos and videos with friends. Recipients can view the photo or video once and respond, then the original disappears forever. This is the functionality that originally made Snapchat popular (and led to the widespread assumption in its early days that it was intended for sending explicit photos).
Facebook Stories = Snapchat Stories: Facebook already added Stories — collections of photos and videos that are set to disappear after 24 hours — to Instagram last August. Now, the same functionality is coming to the main Facebook feed. More on CNBC.
One of Facebook’s new tools, Town Hall, allows you to find out who your local, state and federal representatives are. You can get to it by visiting facebook.com/townhall; by looking under the “Explore” section of your news feed on desktop; or by looking in the menu of your Facebook app on your phone. More via DailyHerald.com
Facebook’s latest enhancement is the ability to add a colored background to your text-only posts. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. More via Complex.com
One of the lesser-known features found in Google+ was the ability to share your exact location with people in your circles. Now, with the wider rollout of the new location sharing feature coming to Google Maps, this functionality has been removed from the social network. More via 9to5Google
Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public. One of the key things that makes the new Influencer program different from Amazon Affiliates is its exclusivity. More via TechCrunch
FastCompany talked to Instagram cofounder and CEO Kevin Systrom about topics such as how the company came to have a broader view of its purpose; why it added Stories and what it’s doing to make sure they feel like they belong in the app; and what it’s like to run an enormous social network that’s owned by an even larger one. More via FastCompany
After your live broadcast ends, tap Save in the upper right corner. You’ll only be able to save your video — not the comments, likes, number of viewers or any live interactions. After saving, tap Done and your live video will be saved to your camera roll but will no longer be available in the app. More via Instagram
Young adults, often the source of bewilderment and ire by their elders, rated the photo-sharing service as the most narcissistic social media service, according to a survey by student loan refinancing startup LendEDU. Instagram was cited by 64% of nearly 3,700 college students polled, followed by Snapchat with 15%, Twitter with 11%, and Facebook with 10%. More via Fortune
What is surprising is the ‘worst’ ranking, as photographers find themselves with the lowest average photo quality score. When shooting and editing their photos, these aesthetes may take creative liberties that don’t jibe with the science of what makes a good professional photo. More via snappr.com
Storylines are daily curated interest-based feeds about the most important developing stories in your industry. They help you discover and discuss news, ideas and diverse perspectives from the largest group of professionals, publishers and editorial voices ever assembled.
Each storyline will also have a unique hashtag associated with it, making it easy for you to join the conversation and add your own take on the issue.
Users will be able to choose images from photos or screenshots they have taken, or from the web via the Samsung Internet application, and then tap the image search button in Bixby Vision to discover similar products and ideas. More via AdWeek
A new program will make it even easier to advertise, thanks to one-on-one support from Pinterest ad experts. The program, Pinterest Propel, helps to teach, train and build campaigns alongside advertisers.
In order to qualify for Pinterest Propel, an advertiser needs to be ready to spend $100/day on ads, and the program is only for US and Canadian participants. More via MarketingLand.com
Pinterest is a “catalog of ideas” that has a different objective than a Social Network site. Social Networks are used to share information with other people to like, where Pinterest is a site where you like and save things that are of interest to you and you alone, it is self-serving. More via BusinessInsider.com
Lens, one of three visual discovery features introduced by Pinterest, rolled out to all of the social network’s U.S. iPhone and Android users, with some new tweaks, although the feature is still in beta. More via AdWeek
Snapchat launched Search for Stories submitted to its public Our Stories. It makes Snapchat as deep as whatever the world is sharing, creating near-infinite rabbit holes to go down, and a stronger competitor for YouTube and Twitter. More via Techcrunch
Effective April 3, millennial marketers will be able to zero in on Snapchat users who are most likely to download their brand’s app, targeting slivers or swaths of the platform’s 160 million users who have shown interest in either the brand or the functionality it’s offering. These app-install ads allow the marketer to set cost-per-download goals in a measure that’s designed to get app marketers of all budgets into Snapchat’s business client pool. More via Snapchat
It’s now easier to follow a conversation, so you can focus on what a discussion is about, and who is having it. Also, with all 140 characters for your replies, you have more room to participate in group conversations. More via Twitter.com
Today I’m excited to share two #MACE17 presentations – and to invite you to join us live and online!!
What is MACE!? A gathering of the most prominent meeting and event planners in the country at one of the most newsworthy cities in the world. Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE! [Mid Atlantic Conference and Expo] takes place on February 22-23.
Way back in 2007, NACE DC invited me to share futuristic “New Age Marketing” ideas. Will you be at MACE? Let’s meet up!!
Mid-Atlantic Conference and Expo #MACE17 Theme: The Next Generation
MPI Potomac’s Mid-Atlantic Conference and Expo (MACE) 2017, is an educational conference and business forum for the meetings and events industry, presented by the Meeting Professionals International Potomac Chapter (MPI Potomac). MACE 17 will provide hundreds of meeting professionals from the Mid-Atlantic region and beyond an unrivaled opportunity to learn from industry leaders, advance their careers, impact their organizations. Education sessions will range from keynote presentations to full and mini concurrent sessions approved for clock hours. MACE 17 will also focus on building strategic business relationships in a unique format of a “flipped” marketplace where planners host suppliers for pre-scheduled appointments, tech alley exhibitions, networking breaks and reception.
MACE Meeting Planner and Event Marketing Speakers to Follow – and Watch!
Can You See 2020? Planning Future Success in 3D by Barbara Rozgonyi, Keynote Speaker
What if you could look into the future of meeting and event planning success? In this fast-paced presentation, you can! Look ahead into 2020. Get to know the top trends you’ll want to watch and follow. Along the way, you’ll discover how to maximize productivity and ROI. Learn how you can easily adapt to change and make the most of what’s next, right now.
WIRED Social Selling: How to Re-Energize Events – and Sales Right Now! By Barbara Rozgonyi, Interactive Learning Session
In this multi-faceted session, we’ll breeze through a WIRED social selling strategy you can use to map out future event marketing success. Learn how to self-assess your social skills and find out where you can improve. We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. Get all your social selling and multichannel marketing questions answered in an interactive, collaborative experience. Along with lots of quick and easy ways to optimize social selling, you’ll take away a guide to help you fast track your way to future success – starting RN [right now].
About Barbara Rozgonyi: Inspirational Speaker and Marketing Leadership Consultant
“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Inc.com
Barbara Rozgonyi leads CoryWest Media. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. The company’s client list covers a wide range of industries in sizes ranging from Fortune 500 to startups.
Barbara founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. at Social Media Week Berlin in 2013. She is a member of MPI Chicago Area Chapter, Business Marketing Association Chicago, Social Media Club Chicago, and the National Speakers Association.
An author, Barbara contributed the LinkedIn chapter to “Success Secrets of the Social Media Marketing Superstars,” and the PR chapter to “Success Secrets of the Online Marketing Superstars.” Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Barbara loves connecting her audiences with future success right now IRL [in real life] and online at http://wiredPRworks.com.
Over to You . . .
How do YOU see the future of digital marketing and social media?
Silos get busted in 2017. Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service – and community – together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic.
B2B event budgets will expand beyond the display costs into funding live engagement opportunities to introduce a spectrum of opportunities before, during and after the event. Influential speakers become corporate spokespersons.
I’m honored to be included in the company of many legendary marketers I admire and follow. Here’s the list.
You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. But, before that I was a speaker at Liz’s International Women’s Conference in 2005. Since I first found Liz via WorldWIT, I’ve been a huge fan of her take on business, careers and life. Check out more career resources at Human Workplace.
When an opportunity to review her new book came along [disclosure: I received the book as a gift; this is not a paid review], I grabbed it. Reading it on the plane to and from Salt Lake City challenged me to reroute my business career path.
As you answer the book’s questions, you’ll reconnect with your childhood passions. For me, I was a musician and a good one at that. I’d completely forgotten about being a pianist until a relative I visited in Utah told me that she’d always remember me playing the piano when I was in high school.
It’s those little notes from the past that call you back to who you were when you answer Reinvention Roadmap’s questions.
Whether you’re in love with what you do or you’re looking for a new challenge, you are in charge of your career. This book is empowering as it offers guidance, insights and a simple, yet strategic roadmap to get you where you want to go.
What I Loved About Reinvention Roadmap
At our book group discussions, we take turns talking about what we loved about the book. Here’s what I think you’ll love about this book.
Choosing Target Companies
It’s so important to know who you want to work for. Having a list of 10-20 target companies gives you focus and vision. Who would like to work for – or with?
Diagnosing Business Pain Points
What types of business pain do you treat? When you reframe what you do as a business pain or problem solver, you can demonstrate the kind of value you bring to a company or organization. This is also key for anyone who owns a business.
Telling Dragon Slayer Stories
I love this! How did you banish the big, scary dragons at your company? Crafting these stories will illustrate your power and give you lots of mojo.
The Mojo Journal
Speaking of mojo, Liz recommends you keep a mojo journal. This is where you’ll write things like answers to questions as you chart your course. Would you write on a computer screen, in a spiral notebook or in a moleskin journal?
Human Voice Resume
Traditional resumes get lost and buried in the masses. A human voice resume sounds lively, smart and stands out from the techno-speak. Talk it through.
Be a Consultant
Thinking of consulting? Liz gives you ideas on how to get started. Opening conversations by saying you’re a consultant is a no-brainer.
Liz’s original art adorns the book with colorful drawings and captions like “Set Big Goals.”
Go Direct Mail
Sure, you can apply for jobs online with 2,543 other people. Why not go direct and mail your business pain cover letter with your human voice resume? Unless they’ve read this book, no one else is likely to take this simple secret weapon step. You win!!
Worth the price alone, the templates tell you exactly how to write lots of stuff, including a cover letter.
One of the best parts of the book is reading personal stories sprinkled throughout.
Who do you know that’s in a job search? Is it you? Here in our house, all three of our children have reinvented their careers this year. Although job searches and career changes can be challenging and stressful, the end results can be rewarding and fulfilling. Their personal stories are filled with persistence, determination, and success.
Think about where you are now and where you want to be. What steps will you take to get there?