Customer Appreciation PR Stamps Out Memory Loss
Today’s mail call brought in two thank you notes.
One, in the form of a postcard, came from Zappos.com addressed to my son who returned a pair of shoes. He’s growing fast, but he only needed one size bigger, not two, to replace his shredded Lakai Manchester Selects.
What do you do when your shoes don’t fit?
My son, a high school sophomore, gets on the phone.
After all, Mom is for preliminary price approval, not return intervention.
When he found …



















