The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community

from Loyola University’s Information Commons Overview

image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com

On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media to Align the Corporate and the Personal Brand Conference” at Loyola University’s Chicago campus. During a lunch break, David Kamerer, who is a Public Relations and …

Thanks so much to Mari Smith for interviewing me for a teleseminar for the International Social Media Club Association. Because lots of people out there want to know about LinkedIn, I offered to answer the questions that came up in the forum. Today I’m sharing them with you, too. Special thanks goes out to Lyn-Dee Eldridge for being so great to work with in setting up the teleseminar. Here’s a picture of me, Mari Smith and Artist Tara Reed at …

Thanks so much to Mari Smith for recommending me as a presenter to the International Social Media Association members. I’ll be presenting Leveraging LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out on March 2. Membership and registration are free.

In this presentation, PR stands for Powerful Relationships.

LinkedIn Seminar Description
Becoming an authority on LinkedIn is easier than you think. In this session, take a look at the top five strategies authorities use to attract targeted attention …

A new report, “Beyond Trust: Engaging Consumers in the Post-Recession World,” defines “trust” and “recommendation,” as the key ingredients to brand success. Amazon.com, a site where customer reviews influence buying decisions, is number one. To measure results, the researchers developed the TrustR factor; 27% of brands scored above average. Compare these results with another study of the most valued brands in the U.S. and you’ll see two different lists.

The Top 10 Most Trusted and Recommended Brands in …

Image: CNET’s review of the Wired PR Works iPhone App.

Now, we’re on the iPhone: together.

Will you share this space with us? Start today by answering these questions:
1. Do you have an iPhone app? Yes? Tell us how to find you/it.
2. What iPhone app could not live without?
3. What would you like the Wired PR Works iPhone app to do for you?
Right now, you get a blog and a twitter feed. I’m already thinking about the upgrade, so fire away …

Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie Wells, SMC’s co-founder. Kristie sent me an email and I met up with Natalie in Greektown for an interview sparked by a local student whose Facebook activities resulted in a …

Almost two years ago, I shared my book group’s reading list. This post attracted lots of traffic from people searching for book group suggestions. If you’re one of those folks, browse this list and also check out Kathleen’s Parker’s new blog, Marian’s Library for reading recommendations for all ages.

Before you dig into the lengthy book group list below, check out a great book that came out last month.

Photo caption: Kathleen Parker, Barbara Rozgonyi [me!] and Melanie Benjamin, author of …

Tomorrow is the first ever HAPPO. What’s HAPPO?

Help a PR Pro Out Day is designed to help connect PR job seekers with employers looking for top talent. On Friday, February 19, from 10 am – 2 pm CT PR bloggers, agency leaders, and PR professionals from across the country will donate their time and talents to help fellow PR pros connect with employers as part of the first-ever event.

Follow HAPPO talk on twitter.

Many, many success stories will come out …

Thanks to my friend Francine McKenna who writes the terrific blog re:the auditors, for inviting me to speak at this Chicago’s Information Systems Audit and Control Association Chapter [ISACA] event.

On March 20, I’ll lead a workshop on how to use social media to build your personal brand, tap into resource full networks and add value to any company. Register for ISACA’s career development seminar.

Francine gave me perimssion to cross post the announcement.

A Special Career Program Sponsored By Chicago …