The WIRED 5D Authority Framework for Leaders Who Need to Be Louder
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Barbara transforms how leaders communicate — in rooms, on stages, online, and inside organizations.
For more than two decades, Barbara has guided leaders, teams, associations, and visionary brands to shift from visible to trusted, from expert to recognized authority, and from sounding smart to influencing what happens next.
The result is communication that:
- Builds trust before a conversation begins
- Signals credibility in high-stakes moments
- Connects emotionally in a digital-first world
- Is amplified by AI because it’s human-led, not replaced by it
This is not about being louder.
This is about being heard.
Why This Matters Now
Artificial intelligence has changed how people:
- Interpret credibility
- Decide who to believe
- Choose who to follow
- Select who they work with
We are in a Signal Economy.
If your message isn’t clear and trusted, it gets filtered out — by algorithms and people.
Organizations that thrive in 2026 are already investing in:
- Human-centered AI communication training
- Messaging that travels across channels and formats
- Leaders who can communicate presence with calm authority
- Brave women stepping into rooms where their voices shape outcomes
Barbara’s programs equip teams to lead these shifts — practically, respectfully, and sustainably.
Signature AI Keynote Speaker Programs
1. The 5D Authority Code
How to Build Influence People Trust — and AI Amplifies
Authority looks different in an AI-powered world.
This keynote reveals the WIRED 5D Authority Framework™:
The real trust signals that make someone recognized, respected, and chosen — online and in person.
Participants Learn:
- The 5D trust factors that drive visibility with credibility
- Why AI boosts some voices and ignores others
- How to communicate leadership before speaking a word
- A repeatable 30-day authority acceleration routine
Ideal For: Leadership Conferences, PR + Marketing Summits, Association Annual Meetings, Innovation + Strategy Retreats
2. Stop Talking. Start Landing.
The Message Architecture That Moves People and Markets
Clarity is not simplification.
Clarity is connection.
Using the ARIA Message Architecture™, participants learn to translate ideas into language that resonates, sticks, and spreads.
Participants Learn:
- How to craft a signature message others repeat
- The emotional resonance techniques AI cannot replicate
- Structure for boardroom, media, and stage communication
- How to reduce over-explaining and increase impact
Ideal For: Sales Kickoffs, Communication + Leadership Teams, Women Rising Programs, Executive Offsites
3. Evergreen Influence
Rooted Presence for Leaders in Constant Motion
This is the keynote participants describe as “the moment I could breathe again.”
Using original photography and the 5 Seasons of Leadership™, Barbara guides leaders back to grounded clarity — without stepping away from ambition.
Participants Learn:
- Micro-resets to restore calm in seconds
- A leadership rhythm that prevents burnout
- The AURA Framework for clear decision-making
- How to access presence that strengthens voice and impact
Ideal For: Executive Retreats, Women’s Leadership Conferences, HR + Well-Being Events
Breakouts + Deep-Dive Labs
Practical. Applied. Immediately usable.
| Program | Designed For | Core Outcome | Duration |
|---|---|---|---|
| Authority in Action: LinkedIn That Opens Doors | Leaders + Teams | Profiles + presence that attract opportunity, not just attention | 75–120 min |
| The Visibility Pressroom: PR for Trusted Thought Leaders | Executives + Communications Teams | How to speak to media, shape narratives, and stay findable | 75–120 min |
| BRAVE: Women Leading with Steady Voice and Strong Presence | Women’s Leadership Groups | Claim space, speak with grounded confidence, and lead without apology | 75–120 min |
Industries + Audiences Served
- Healthcare + Medical Leadership
- Technology + SaaS
- Professional + Financial Services
- Higher Education + Alumni + Research
- Legal + Advisory + Consulting Firms
- Hospitality, Tourism + Cultural Institutions
- Associations + Federations + Member Networks
- Women’s Leadership + Emerging Leaders Programs
Where Barbara Has Spoken
Selected appearances include:
DigiMarCon South Atlantic • PCMA Convening Leaders • IMEX America + Frankfurt • MPI Chapters • YPO Leadership Forums • AMA Chicago • National Speakers Association • Harvard Alumni Association • Federal Reserve Bank Leadership Development • Women in Tech Global Network • Social Media Week Berlin (U.S. Delegate)
What Clients Say
“Enlightening, powerful, and entertaining. The room was fully engaged and energized. Outstanding.”
Ashley Sherry Brown, APR, MA
PRSA Charlotte Communications Symposium
“Everyone came away with actionable insights they could use immediately. Barbara was so impressive.”
Emily Zalacca
“A dream keynote speaker. Collaborative, professional, and inspiring. She makes events better.”
Ben Sarita, DigiMarCon
“Barbara doesn’t just stay ahead of trends — she shapes them. A transformative strategist.”
Jeff Willinger
“If you want a speaker who elevates leaders and moves organizations forward, Barbara is the one.”
Patrick Bernardi, SVP + Chief Marketing Officer
About Barbara Rozgonyi
Barbara Rozgonyi is The 5D Authority Architect™, Top 100 Speaker to Watch, and creator of the WIRED 5D Authority Framework™, generating more than $50M in visibility and earned media impact. Her work has been featured in Inc., Entrepreneur, TechCrunch, NBC, and The New Rules of Marketing & PR.
She speaks worldwide on AI-powered communication, strategic visibility, women’s leadership, and presence that resonates.
How to Hire a Keynote Speaker FAQ
Do you customize for our audience?
Yes — every keynote is tailored to industry, culture, and event objectives.
Do you speak about AI?
Yes — especially the intersection of AI, trust, communication, and human authority.
Virtual / hybrid compatible?
Absolutely — broadcast-quality delivery available.
Speaking fees?
Based on event type, scope, and customization. Full proposal provided.
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