# wiredPRworks > The Visibility Observatory for Marketing Communicators & PR Thought Leaders ## Posts - [How Can Associations Grow Better and Faster with AI: A 2026 AI + PR Visibility Playbook by an AI Keynote Speaker for Smarter Association Marketing](https://wiredprworks.com/associations-ai-pr-speaker-2026/): What’s your association’s biggest visibility problem? It’s not your budget. It’s probably not your marketing, or your leadership.Your biggest challenge is keeping up with the ever-evolving rules in a 2026 game that’s moving at hyper speed. In this article, by Barbara Rozgonyi an AI Keynote Speaker for associations, you’ll get the 2026 playbook you need to attract atttention, build your brand, and click with your communities. This article was co-created by AI with input from Barbara Rozgonyi, publisher of wiredPRworks. This week Association Forum is holding its annual Holiday Showcase in Chicago. I still remember walking into the Hyatt Regency […] - [What Oz, Tiffany, and Gilded Age Wizards Teach Leaders About Visibility, Legacy, Reinvention, and Magic that Lasts](https://wiredprworks.com/driehaus-museum-wizard-of-oz-tiffany-gilded-age-leadership-lessons/): Why This Story Matters for Leaders and Creators Right Now In an era where AI curates experiences, search engines prioritize relevance, and audiences crave authenticity, the most influential brands and leaders aren’t just visible. They build worlds people want to inhabit. Chicago’s Driehaus Museum exemplifies this: a restored Gilded Age mansion housing exhibits on The Wizard of Oz and Tiffany Studios that blend history, artistry, and storytelling into immersive journeys. For executives, marketers, PR professionals, thought leaders, and Wicked fans, this isn’t just a travel spot. It’s a blueprint for crafting personal brands, thought leadership, and legacies that endure. Drawing […] - [December 2025 Charlotte Business Event Guide How to Start 2026 with Stronger Connections, Clearer Visibility, and Real Opportunity](https://wiredprworks.com/december-2025-charlotte-events/): Every December, Charlotte shifts. The pace slows, but the possibilities sharpen. While inboxes fill with automated holiday messages, the real conversations move offline and into the rooms where next year’s ideas begin. If you work in marketing, PR, communications, digital strategy, entrepreneurship, or leadership, this month offers something rare: access. Access to decision-makers. Access to collaborators. Access to clarity about what matters going into 2026. This WiredPRWorks guide brings together the most relevant business, marketing, networking, and professional development events happening in Charlotte throughout December 2025. Locations, pricing, registration links, and context are all included so you can quickly decide […] - [Wicked for Good: What a New Oz Taught Me About Courage, Creativity and Coming Home](https://wiredprworks.com/wicked-for-good-review/): A Monday Mindset Story by Barbara Rozgonyi for WiredPRWorks with assistance from AI and Gemini for the Glinda the Good inspired featured image. An Introduction: Why Oz Still Speaks to Us in 2025 In a world shaped by AI, shifting identities and unprecedented change, the stories that last are the ones that remind us who we are and who we can become. And sometimes, those reminders arrive wrapped in color, music and magic. This weekend, when I watched Wicked for Good, I expected a great show. What I did not expect was a message that felt like it had been […] - [ChatGPT Turns Three: What You Need To Know About The Future Of Visibility, Communication, PR, And AI Strategy](https://wiredprworks.com/chatgpt-turns-three-future-of-visibility-seo-pr/): This article was co-created using ChatGPT conversational AI to support research, structure, and clarity. All insights, interpretations, and conclusions reflect Barbara Rozgonyi’s professional experience in AI, branding, marketing, PR, storytelling, and visibility strategy. On November 30, 2025, ChatGPT turned three years old.The milestone itself is simple. The meaning behind it is much larger. In only three years, the way we communicate, create, research, plan, and lead has changed more than it did in the previous three decades. Whether you consider yourself to be an AI enthusiastic, AI selective, or AI cautious, the shift is impossible to ignore. The real question […] - [What Does It Really Take To Lead AI Transformation In Marketing in 2026?](https://wiredprworks.com/charlotte-ai-maicon-recap/): On November 14, 2025, the Charlotte Marketing AI Exchange gathered a room full of marketers, strategists, and curious leaders to ask one core question: What does it really take to move AI from experimentation to actual transformation inside marketing? To answer that, Charlotte Marketing AI Exchange co-organizers Jessica Hreha and Tammy Tufty brought MAICON back to Charlotte. MAICON is the annual Marketing Artificial Intelligence Conference produced by Marketing AI Institute, a premier event that helps non technical marketing and business leaders understand and scale AI in real organizations. Jessica shared her MAICON talk on the emerging role of Director of […] - [What the 2025 Charlotte Auto Show Reveals About Technology, AI, and Customer Expectations](https://wiredprworks.com/charlotte-auto-show-future-of-driving/): Driving Into the Future: How the Charlotte Auto Show Reveals the New Rules of Customer Experience, Technology, and Visibility By Barbara Rozgonyi, The Visibility Architect AI Intro: Why This Article Matters Now Artificial intelligence, AI, is changing how customers search, evaluate, and trust brands. AI systems read content, tone, clarity, relevance, and authority before a human ever sees your message. This is why modern content must serve two audiences at the same time: real people and the intelligent systems that guide their decisions. The automotive industry already operates this way. Cars are becoming software platforms. Information inside the cabin is […] - [Two Hours at Galleria Borghese: What Rome’s Most Curated Museum Reveals About Focus, Visibility, and the Power of Attention](https://wiredprworks.com/travel-rome-borghese/): Travel Tuesday edition, September 2025 In an age where AI systems index, interpret, and prioritize the content we create, the places that teach us the most about visibility aren’t always digital. Sometimes they’re carved in marble. During our September 2025 visit to Rome’s Galleria Borghese, the combination of a strict two-hour window, masterful works by Bernini and Caravaggio, and a groundbreaking exhibition by Wangechi Mutu revealed a truth that applies just as much to modern communication as it does to art history: focus—not volume—is what creates impact. This Travel Tuesday reflection on wiredPRworks explores how curated space sharpens attention, strengthens […] - [Fractional CMO Buyer's Guide: Expert Strategies for Choosing Transformative Marketing Leadership](https://wiredprworks.com/fractional-cmo-buyers-guide/): How to Choose Fractional CMO Marketing Leadership That Moves Your Business Forward Faster In 2026, strategic marketing leadership transcends mere tactics or frequent posting. True marketing defines your business’s presence, reputation, and most crucial, your relationships. If your company is experiencing growth, but your messaging, market positioning, or digital visibility lag behind, this isn’t a setback—it’s an opportune moment for evolution. That’s where a Fractional Chief Marketing Officer (CMO) like Barbara Rozgonyi, Fractional CMO and founder of CoryWest Media steps in. Book your 2026 Fractional CMO Exploration Experience A Fractional CMO delivers part-time executive-level strategic marketing leadership, offering the expertise […] - [Rooftops: Your Essential Reset in an AI-Driven World—Gaining Perspective for Leadership, Creativity, and Growth](https://wiredprworks.com/rooftop-reset/): In an era where AI algorithms process data at breakneck speeds, it’s all too easy to get lost in the daily grind. Bots excel at detecting patterns and optimizing efficiency, but they can’t touch the human spark: crafting meaning from the chaos. That’s where a simple shift in perspective—like gazing out from a rooftop—becomes a game-changer. As we hit November 2025, with just two months left to wrap up the year strong, it’s the perfect moment to pause and elevate. This isn’t just poetic musing; it’s a strategic tool for leaders, creators, and innovators. Drawing from my own rooftop adventures […] - [How to Build an Award-Winning PR Campaign: Lessons from a 2025 Platinum PR Awards Judge](https://wiredprworks.com/award-winning-pr-campaigns-secrets/): Quick Take: A 2025 PRNEWS Platinum Awards judge, Barbara Rozgonyi, reveals how top campaigns earn recognition and results. Learn six secrets behind award-winning PR campaigns that build trust, drive measurable impact, and stand out through authentic storytelling and flawless execution. How judging the PRNEWS Platinum Awards 2025 revealed what separates good campaigns from truly exceptional ones—and how those insights can help shape your PR strategy. Thanks to PRNews for the honor and privilege of reviewing and ranking the campaigns. Here’s how to build an award-winning PR campaign. Why Judging Digital and Traditional PR Campaigns Matters When I agreed to judge […] - [What Happens When AI Meets Creativity: Amplifier, Replacement, or Partner?](https://wiredprworks.com/ai-and-creativity-collaboration/): Everywhere you look, AI is reshaping how we live, work, and create. But one question rises above the noise: what actually happens when AI meets human creativity? As a brand marketing and PR consultant who’s worked at the intersection of creativity, communications, and tech for decades, I find this question fascinating. Is AI an amplifier that expands our imagination?A replacement that diminishes originality?Or a partner that challenges us to collaborate in new ways? For leaders, entrepreneurs, and creatives, the stakes are high. Visibility, trust, and influence now depend on how you integrate AI — not as a gimmick, but as part […] - [Top PR + AI Marketing Keynote Speaker Barbara Rozgonyi Presents New Visibility is Leadership Playbook at DigiMarCon](https://wiredprworks.com/ai-marketing-keynote-digimarcon/): TL;DR Summary: Barbara Rozgonyi, a Top 100 Keynote Speaker to Watch in 2025, will open Day 2 of DigiMarCon South Atlantic 2025 with her high-energy presentation: “Visibility Is Leadership: The Must-Have PR + AI Playbook.” This session is designed to equip marketers, CMOs, and executives with a proven framework to lead with trust, data, and AI-driven visibility. Top PR + AI Marketing Keynote Speaker Barbara Rozgonyi Presents New Visibility is Leadership Playbook at DigiMarCon In a time when attention is earned in nanoseconds and AI decides what gets seen, visibility is no longer optional—it is the cornerstone of leadership. That’s […] - [How to Build a Trusted Healthcare Brand with AI and Authenticity](https://wiredprworks.com/ai-authenticity-pr-healthcare/): The Power of Authenticity: How to Build a Healthcare Brand That Radiates Influence By Barbara Rozgonyi, Founder of CoryWest MediaTop 100 Speaker to Watch | Healthcare Branding Strategist | AI Trailblazer This blog post by Barbara Rozgonyi outlines how healthcare professionals and medical associations can build trust and visibility through authentic branding and AI-powered storytelling. Using the 5D WIRED Framework, readers learn how to refresh their voice, empower volunteers, and engage multi-generational audiences—while staying HIPAA-compliant. The guide also provides a 30-day challenge, LinkedIn makeover tips, and a smart tech stack tailored for mission-driven healthcare teams. The post provides a step-by-step […] - [How I Landed a Global LinkedIn Keynote in Vancouver: A Speaker’s Journey from Backyard Video to International Stage](https://wiredprworks.com/linkedin-keynote-speaker-insurance/): When the stage is global, your message has to be personal. Vancouver wasn’t just the location of one of my most memorable keynote presentations—it became part of the story. And like many great stories, this one began with hesitation. When I was invited to submit a proposal to speak at the MDRT Annual Conference, I almost let the opportunity pass me by. The deadline was closing in, and that nagging voice of self-doubt whispered, “Why would they choose me?” Thankfully, a well-timed message from a colleague reminded me of something important:You miss every stage you don’t step onto. This article shares the […] - [Celebrating 20 Years of LinkedIn Thought Leadership: Your Guide to Standing Out](https://wiredprworks.com/celebrating-20-years-of-linkedin-thought-leadership/): Celebrating 20 Years of LinkedIn Thought Leadership: Your Guide to Standing Out Navigating LinkedIn to build your personal brand, grow your network, or establish thought leadership can feel like a daunting task. If you’re wondering how to make your voice heard in today’s crowded digital space, you’re not alone—I’ve been there. Twenty years ago, in 2005, I took my first step into LinkedIn’s world of digital networking. With no clear playbook, I dove in, posting up to four times a day, sharing insights on digital marketing and B2B social media to connect, learn, and lead. My mission was simple: become […] - [How Can PR Pros Use AI in 2025? 5D Artificial Intelligence Public Relations Framework Guide](https://wiredprworks.com/how-can-pr-pros-use-ai-in-2025-5d/): Why Is AI Essential for PR Pros in 2025? By Barbara Rozgonyi, Top 100 Keynote Speaker, Fractional CMO, Founder of CoryWest Media, Publisher of WiredPRWorks.com since 2006 Why Is AI Essential for PR Pros in 2025? At PRSA Charlotte, I presented “5D PR: Your Blueprint for AI-Powered Communications.” The room buzzed with a key question: How can PR pros lead with AI? My 5D PR Framework blends AI tools like ChatGPT, Claude, and Perplexity with authentic storytelling to answer this. This guide provides a 30-day plan and a free workbook to help you excel in AI-driven PR. Summary: In her […] - [Downloading Lincoln's Leadership Lessons in a Digital World](https://wiredprworks.com/downloading-lincolns-leadership-lessons-in-a-digital-world/): What Today’s Leaders Can Learn from Lincoln’s LegacyBy Barbara Rozgonyi | Future Business Keynote Speaker Lincoln’s Leadership Lessons in a Digital World “The best way to predict your future is to create it.” – Abraham Lincoln Happy Birthday, Honest Abe! 🎉 In November 2006, I wrote my first blog post about Abraham Lincoln on WiredPRWorks, inspired by Tom Wheeler’s book Mr. Lincoln’s T-Mails. Back then, I was struck by how Lincoln used the telegraph to revolutionize communication, much like we use email, AI, and social media today. Nearly two decades later, Lincoln’s leadership, communication, and technological foresight remain just as […] - [What is the Future of Content Marketing? How to Thrive in the AI Era with Andy Crestodina](https://wiredprworks.com/gsn-andy-crestodina/): If there’s one person on the planet I’ve known and trusted to answer: what is the future of content marketing for years, it’s Andy Crestodina. When I first met Andy back in 2008, he was already emerging as someone with brilliant, big ideas. We’ve seen each other at Social Media Club Chicago events, SobCon, and it was great to see him on stage at AMA Chicago BrandSmart in April. Today, Andy boasts over 200,000 subscribers to his LinkedIn newsletter, and his company, Orbit Media, specializes in building exceptional websites. I can personally vouch for Orbit Media’s expertise. When one of […] - [How to Unlock LinkedIn Strategy Secrets in 30 Minutes or Less](https://wiredprworks.com/unlock-linkedin-30-minutes/): You’re on LinkedIn and you’re wondering if it’s worth it. How to unlock LinkedIn strategy secrets in 30 minutes or less? Here’s why and how you can book a strategy session with me, Barbara Rozgonyi, and start getting LinkedIn to work for you the way you want it to. Did you know there are now over 900 million people on LinkedIn? While in one way that’s great, lots of prospects and people to connect with you also have a BIG problem: other people. It’s kind of like being caught in a super slow traffic jam that’s not going anywhere. There’s […] - [Top LinkedIn Expert List Adds Barbara Rozgonyi to Charlotte LinkedIn Leaders](https://wiredprworks.com/top-linkedin-expert-barbara-rozgonyi/): Influence Digest recently named Barbara Rozgonyi, a top LinkedIn expert strategy consultant, LinkedIn speaker, LinkedIn sales team trainer, and B2B marketing influencer to its list of top 2023 LinkedIn Experts in Charlotte, NC. Here’s the press release.  LinkedIn is an empowering platform for both professionals and brands to cultivate authentic relationships. This recognition celebrates our commitment to activating genuine LinkedIn connections.” — Barbara Rozgonyi, CEO CoryWest Media CHARLOTTE, NC, UNITED STATES, September 13, 2023/ — CoryWest Media, a trailblazing marketing agency known for delivering creative leadership and strategic solutions, is delighted to announce that its founder, Barbara Rozgonyi, recently earned the distinguished title of […] - [14 Sponsorship and Media Options for Agencies and Company Partners](https://wiredprworks.com/sponsor-media-collab/): Looking for ways to collaborate and partner with Barbara Rozgonyi and wiredPRworks? Let’s count the ways – 14 sponsorship and media options for agencies and companies – we can work together . . . get started now. 1.     Sponsored Blog Posts A dedicated blog post explores a product, event, service, or campaign. Clients ge exposure to my audience and allows them to showcase their expertise or offerings. 2.     Product or Service or Experience Reviews We have limited spots for reviews. Each review highlights the features, benefits, and recommendations from Barbara’s personal perspective. This helps in building trust with my audience […] - [How to Plan Your Perfect 2023 Summer Vacation with ChatGPT Generative AI](https://wiredprworks.com/2023-summer-travel-plan-chatgpt/): Dreaming of a summer vacation that perfectly captures your imagination? Tap into ChatGPT, a generative AI-powered assistant that transforms travel planning from tedious and time-consuming to tasty and trendy. Let’s explore how ChatGPT can create personalized itineraries, unearth hidden gems, and even generate captivating social media content for maximum visibility. How to Plan Your Perfect 2023 Summer Vacation with ChatGPT Generative AI Get ready to unleash the power of AI and make your summer vacation season truly unforgettable! ChatGPT is an advanced language model developed by OpenAI that uses deep learning techniques to understand and generate human-like text. To use […] - [What is social CRM?](https://wiredprworks.com/gsn-social-crm/): What’s the best way to manage customer relationships on social today? Who needs a CRM – customer relationship management – system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now.    What is Social CRM? What you’ll learn in this episode . . . How to use Influencer Marketing to Grow Your Brand on a BudgetGrowth Hacking Strategies for Small Business with Small BudgetsHow to Build a Community of Micro-influencers To Drive Your BusinessWhy Building Relationships […] - [Always-on PR for Video Creators: How to go from being a hidden gem to being seen everywhere, all at once](https://wiredprworks.com/video-creator-marketing/): What makes someone a “thought leader” today? How can you transform from a ho-hum “Hidden Gem” into a trailblazing thought leader who gets seen everywhere -all at once? Digital marketing expert speaker Barbara Rozgonyi presents new ways to elevate expertise, advance influence, and map a trail to success for you and your customers via the magic of PR and video. In this BigVu workshop you will learn how to: 1. Rethink personality for you to mirror your customers 2. Reframe reputation management as an opportunity  3. Differentiate your brand, and your video strategy in 4D 4. Take thought leadership risks […] - [Building a Creator Economy with Influencer Marketing to Nurture Niche Communities - Growing Social Now](https://wiredprworks.com/gsn-finn-hodgins/): How can you get to the next level in the creator economy – as an influencer or a brand? Finn Hodgins, founder of Grouped gives insights on what it takes to create engaging content that pays off on Growing Social Now with Barbara Rozgonyi Do influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi. I first found out about Grouped at PitchBreakfast, […] - [How to Get More out of Facebook Meta and Instagram Advertising - Growing Social Now](https://wiredprworks.com/gsn-facebook-instagram-ads/): Truth: organic social media reach is declining on all major platforms. Is it time to try running ads on Facebook and Instagram? Matt Shields, co-founder of ChimeHouse Media, tells you how to make the most of your social ad spend on Growing Social Now with Barbara Rozgonyi. How to Get the Most Business out of Facebook Meta and Instagram Advertising What we talked about . . .  Co-founded by Matt Shields and Megan Shields, ChimeHouse Media creates “done for you” Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the “done for you” approach, […] - [VoyageRaleigh Features Barbara Rozgonyi, Digital Marketing Social Media Expert](https://wiredprworks.com/barbara-rozgonyi-voyageraleigh/): Thanks so much to VoyageRaleigh for asking me to share my entrepreneur story! Here’s my keynote speaker and digital marketing social media consulting bio. Thanks to Jasmin Haley, who also serves on the National Speakers Association Carolinas Chapter, for recommending me for a “Hidden Gems” feature!! VoyageRaleigh Features Barbara Rozgonyi, Digital Marketing Social Media Expert Hi Barbara, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?The first moment I thought about starting my business was my first […] - [How to Make Some Noise on Social Media with Andrea Owen - Growing Social Now](https://wiredprworks.com/growingsocialnow-andrea-owen/): How do you make some noise in today’s super noisy world? Andrea Owen, host of “Make Some Noise” and author, tells us how she broadcasts via podcasting [with 4 million downloads!] and social media. Listen in to get inspired and encouraged to Make Some Noise on Growing Social Now with Barbara Rozgonyi! What we talked about . . .  – How Andrea initially grew her Facebook business page to nearly 200k without trying and how that’s changed– The biggest mistake she’s made in having a large social media platform– How Andrea got 70k TikTok followers in just a few months […] - [New Rules for Digital Communications and Change Leadership](https://wiredprworks.com/caleb-gardner-gsn/): Is there a better way to manage communications through constant change? On the latest episode of “Growing Social Now” Caleb Gardner, founding partner of 18 Coffees and author of NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy, reveals the new rules for digital communication and change leadership. Rooted in Social Media Club Chicago Caleb and I met while serving on the board together at Social Media Club Chicago around 2010. When I met Caleb, I could tell he was on his way to greater things, but little did we all know he would […] - [Updating Leadership Communications and Social Media - Growing Social Now](https://wiredprworks.com/leadership-communications-gsn/): What leadership strategies are working on social media? Where are we going with leadership communications and social media? Dianne Chase, Founder and CEO of Chase Media, tells us why having a leadership brand is essential. Listen as Barbara Rozgonyi, host of Growing Social Now, interviews Dianne on ways to step into the leadership circle on social media and IRL – for you and your company. Leadership Communications and Social Media with Dianne Chase What we covered in this episode of “Growing Social Now” ~ Why you need a personal brand AND a leadership brand ~ Facts don’t change behavior, there […] - [How to Change Your Fate with BRAVE Branding](https://wiredprworks.com/brave-branding-fate/): “If you could change your fate, would you?” from the Brave movie trailer. Can you really change your fate with BRAVE branding? Sometimes changing your fate starts with making what seems like a small decision. For example, going to go to the movies. When I was invited to a Pixar movie screening with a group of mom bloggers, I almost said no. Why? My “baby” was 17 years old and at just over 6′ tall, he would be the biggest kid in the theater. But, so what? He wanted to see the movie – and get free food! After the […] - [Book Publishing Tips For Speakers And Consultants From Expert Authors](https://wiredprworks.com/book-publishing-tips-for-speakers-and-consultants-from-expert-authors/): If you’re like 81% of Americans, someday you’d like to write a book. But, if you’re like about 99% of those aspiring authors, you won’t. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be author stats. As the VP of Membership Experience for NSA Carolinas, it’s my honor to serve alongside an inspiring group of board members including Mike Mooney president, Stan Phelps past president, Larry Long JR programs, Kevin Snyder president-elect, Jasmin Haley marketing, Russ Seagle, John Edwards, […] - [Amplifying Your Public Speaking with Social Media](https://wiredprworks.com/gsn-jasmin-haley/): What is your most powerful asset? In this episode, Jasmin Haley founder of Legacy Scaler®, says it’s your voice. Is there any better way to amplify your speaking voice than on social media? Listen in and find out how Jasmin used social media to launch and rapidly fuel her growing business. Hint: it’s all about relationships. “It takes so much courage to get out there and share your message. Speaking is a marketing tool. It’s a muscle that needs to be strengthened today,” Jasmin Haley, MS In this episode of Growing Social Now, you will learn: How Jasmin used social media […] - [How 9-11 Changed the World and Communications](https://wiredprworks.com/how-9-11-changed-the-world-and-communications/): Twenty-one years ago, today, we remember how 9/11 changed the world – and communications. Where were you on September 11? September 11 Memorial Information and watch 9//11 documentaries. Visit the 911 Memorial site. Read how the U.S. is marking the 21st anniversary of 9-11. Reflecting on How 9/11 Immediately Impacted Community PR and Communications On September 9, 2001, we celebrated a child’s seventh birthday party. Walking down Michigan Avenue in Chicago beside eight ecstatic and effusively ebullient children, I remember thinking how carefree, jubilant, and fun life can be. Two days later the world would change, dramatically and forever. On […] - [How to Get Real on Social Media?](https://wiredprworks.com/how-to-get-real-on-social-media/): You hear it all the time: Be Authentic. But, let’s get real. What does it mean to “be real” on social media? For the answer, let’s ask Katie McKiever. Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social media and storytelling on an expert panel. Katie never hesitates to get real on social media. In this interview find out how you, too, can be real on social media – and maybe even IRL. Thanks to Katie for a fantastic interview!! What Does it Mean to be Real on […] - [How to Become a Financial Services Trailblazing Thought Leader](https://wiredprworks.com/how-to-become-a-financial-services-trailblazing-thought-leader/): What makes someone a “thought leader” today? How can you transform from ho-hum everyday expert into a fast-track financial services trailblazing thought leader? On August 4, Barbara Rozgonyi will present new ways to elevate expertise, advance influence, and map a trail to success for you and your customers. Thanks to McGuffin Mornings for the invitation! Register to become a trailblazing financial services thought leader. How to Become a Financial Services Trailblazing Thought Leader The term “thought leader” is losing steam, as it gets dulled and diluted by everyone with a LinkedIn profile and a content calendar deadline​. If​ you think you’ve […] - [How to Get WIRED Marketing and PR - 5 Simple Steps](https://wiredprworks.com/how-to-get-wired-marketing-and-pr-5-simple-steps/): The WIRED Marketing and PR System Framework by Barbara Rozgonyi Mixing marketing and PR with social media can be time-consuming, confusing, and not very effective – unless you have an organized system that mixes search, marketing, social, community, and planning. That’s why I developed the WIRED Marketing and PR System Framework for my clients and am now ready to share it with the world. WORDS Let’s start at the very beginning. Communication is based on language. So is search. Sure, pictures are worth thousands of words – and that’s why I take thousands of them every year. But, words are […] - [13 Ways a LinkedIn Profile Makeover Sets off Success Sparks](https://wiredprworks.com/linkedin-profile-makeover-success-sparks/): 13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network, and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover? Get started with this post! The first 12 ways to spark a LinkedIn profile makeover success come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstars. 1. Use Keywords to Help People Find You on LinkedIn Keywords are the search terms people use to find information […] - [Is Good Health the Key to Success in Life and Business?](https://wiredprworks.com/growingsocialnow-shawna-coronado/): Is good health the key to success in life and business? Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Like an eclectic garden’s diversity, this conversation features an array of interesting topics. That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! What […] - [How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022](https://wiredprworks.com/how-to-thought-leader-linkedin-2022/): When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry. Why? Because every other entry had one tip. Although, I didn’t know that. Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second […] - [Barry Moltz on ChangeMasters, Small Business and Social Media](https://wiredprworks.com/barrymoltz-changemasters/): Why do so many small business owners pay for expensive advice, agree to take action . . . and then never follow through? that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” In the latest episode of “Growing Social Now,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. It’s a compelling, and timely, conversation for businesses of all sizes. Barry and I met when we were both working in Chicago. I remember connecting with Barry via social media […] - [Running Corporate Communications and Social Media](https://wiredprworks.com/running-corporate-communications-and-social-media/): Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Here’s the latest on Growing Social Now. What we covered . . .  How social media has evolved and why Allan thinks it’s going to get more difficult.The ongoing battle of content thought leadership, and brand journalism and how to win more.What the mindset […] - [What Are the New Rules of Marketing and PR?](https://wiredprworks.com/new-rules-marketing-pr-8/): Have you ever read a book that completely changed your life? It’s hard to estimate the effect David Meerman Scott’s work has had on my work. In 2007, David mentioned my fledgling blog wiredPRworks in his book, “The New Rules of Marketing and PR.” In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. And, he even added links to their sites. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in […] - [How Can Financial Services Organizations Use Social Media?](https://wiredprworks.com/financial-services-social-media-gsn/): How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. So, how do you get around the barriers to building relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women […] - [How to Perfect Audio: Social, Live and Virtual with Ted Gregorek](https://wiredprworks.com/gsn-social-audio-gregorek/): Sound good? If not, your podcast, virtual and live event will go down as a flop. How do you make sure your audio not only gets heard, but is of the best quality – like perfect audio? You ask an expert like Ted Gregorek about what works for him in his work as a live, virtual and event audio pro for some of the biggest names in the business. Listen in as Barbara Rozgonyi, host of Growing Social Now, gets you the strategies, tools, and equipment you need to make top-notch podcasts, recordings, and live event productions sound not just […] - [Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now](https://wiredprworks.com/navarrte/): Looking for the future intersection of social media and podcasting? This episode has it all: historical perspectives, where we are now, along with updates on podcasting 2.0 and web 3.0. Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. Find out what you need to be doing now to get ready for what’s next! Key Takeaways Four levels of podcasting and where to get started Why you need to invest in your passion What’s up with Twitter Spaces Where we’re going […] - [Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi](https://wiredprworks.com/communicating-creativity-beth-nyland/): This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever. Growing Social Now Episode Summary “Do you offer solutions? Stop it!” says […] - [Experts Talk Social Media Trends for 2022 at AMA Chicago](https://wiredprworks.com/experts-2022-social-media-trends/): What’s hot – and what’s not in social media right now? Will TikTok REALLY take over everything? Should we watch out for Metaverse? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Register. Social Media Trends for 2022 Expert Panel Panelists include: B2B Nicholas Love of G&S Communications, B2C Elly Deutch Moody of McDonald’s, NFP Jennifer Goodsmith of […] - [Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love](https://wiredprworks.com/2022-rainmaking-sales-podcast/): What does it take to really crush sales quotas in 2022?  Sales is changing. Customers are upgrading and updating everything from technology to influence. In a recent interview on “The Rainmaking Podcast with Scott Love” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love. Scott is also […] - [How to Be Grateful Year-Round for Business? 6 Ways to Incorporate Thanks Giving](https://wiredprworks.com/grateful-year-round/): Gratitude is the sign of noble souls. Aesop Here in the U.S., we celebrate Thanksgiving on the fourth Thursday. But, you don’t have to be a resident to count your blessings every day. When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Happy ThanksGiving Every Day  1. Give thanks at the first point of contact One dreary day I strolled into a splashy gift store. After spending 20 minutes looking around, I walked […] - [Create a Ripple on World Kindness Day or Every Day](https://wiredprworks.com/create-a-ripple-on-world-kindness-day-or-every-day/): “You’ve got to go create a ripple.” Ten years ago, I took our youngest son for a drive after school. Some moments stick in your mind forever. This is one of them. Today, on World Kindness Day, I remembered this post from 2011. Sometimes kindness comes in the smallest of acts: a thank you, a wave, a hello. And other times kindness takes some effort. Updating this post falls somewhere in between those two. Thinking about how you bring kindness to the world every day is a way towards mindful living and gratitude. One of the ways I spread kindness […] - [How to Do A Digital Detox? 7 Ways to Unplug](https://wiredprworks.com/how-to-do-a-digital-detox/): How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? Help is on the way! Check out seven ways to unplug. I’ll be the first to admit that some days I struggle to get going and keep going. Staying plugged in all day every day can be wearing and toxic. Imposter syndrome checks in takes a front-row seat. Productivity checks out. And, your day quickly fades away. What keeps me tethered, grounded, and positive? Gratitude, nature, creativity, and music do the trick. Without them, I’m lost. Doing a digital detox is also […] - [Remembering how 9/11 Changed the World - and Communications](https://wiredprworks.com/9-11-communications/): Twenty years ago, today, we remember how 9/11 changed the world – and communications. Where were you on September 11? September 11 Memorial Information 9/11 Memorial Site Reflecting on How 9/11 Immediately Impacted Community PR and Communications On September 9, 2001, we celebrated a child’s birthday party. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. On September 11, 2001, I got up and went through the usual motions of a working mother with three children – ages 12, 9, and 7 – to get off to school. My husband […] - [Top Public Relations Blogs for PR Pros in 2021](https://wiredprworks.com/top-public-relations-blogs-2021/): What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Thanks to Anuj Agarwal, the Founder of Feedspot for this message: “I would like to personally congratulate you as your PR blog wiredPRworks has been selected by our panelist as one of the Top 90 Public Relation Blogs on the web. I personally give you a high-five and want to thank you for your contribution to this world. This is the most comprehensive list […] - [Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results](https://wiredprworks.com/2021-pr-marketing-podcast-case-study/): Wondering how to attract more attention, listeners – and sponsors? In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media “Power Up Your Podcast Marketing with […] - [Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results](https://wiredprworks.com/2021-pr-marketing-podcast-case-study/): Wondering how to attract more attention, listeners – and sponsors? In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media “Power Up Your Podcast Marketing with […] - [Business Development Consultant Transforms 2021 Marketing with Sales Growth System](https://wiredprworks.com/business-development-consultant/): Ever wished you could grow your business faster, but didn’t think you had the resources to work with a business development consultant? It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. “Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” inc.com Pivot with Purpose Business Development Consulting A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs Traditional business coaches ask questions and wait for answers. […] - [WIRED PR PRIMER Course Podfest Master Class Code Gives Free Access to Growth Strategies](https://wiredprworks.com/wired-pr-primer/): Hi there! Did you catch my WIRED PR primer course promo in my Podfest Master Class case study? Welcome! At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. Here’s the code to access the course for free: Podfest2021 WIRED PR PRIMER COURSE CODE Sign up for the course here: Wired PR Primer The code is good through June 1. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting […] - [Podcast Marketing PR Master Class Outlines WIRED Podcast Growth Strategy](https://wiredprworks.com/podcast-marketing-pr-master-class/): There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. And, podcasts are growing – fast. According to The Infinite Dial report, 75% of Americans are familiar with podcasting and 55% have listened to a podcast; total listeners is up 37.5% in only three years. Podcasters can learn from the best at Podfest Master Class: The Art and Science of Podcasting Explained. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. The […] - [Podcast 360: A Deep Dive Into the Growing Podcasting Market](https://wiredprworks.com/podcast-360-report-2021/): Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Collected via online surveys in February and March 2021, the results come from 2,013 podcast listeners. Download yours here. https://www.billboard.com/p/podcast-360-a-deep-dive-into-the-growing-market/ Podcast 360: Podcast Market Highlights Despite niche engagement, podcasts see big spend potential Audio Listeners: 69% music, 61% radio, 31% podcasta, 21% meditation/mindfulness, 12% audiobooks Podcast Hosts – Heads Up on Motivation for […] - [PR Trends: Cision 2021 Global State of the Media Report](https://wiredprworks.com/cision-2021-media-pr-report/): What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Access your copy here. Note: all graphics via the report. Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries.  The report features: Top challenges impacting the media today Technology’s influence on the way journalists evaluate stories The types of stories journalists are […] - [PR Trends: Cision 2021 Global State of the Media Report](https://wiredprworks.com/cision-2021-media-pr-report/): What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Access your copy here. Note: all graphics via the report. Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries.  The report features: Top challenges impacting the media today Technology’s influence on the way journalists evaluate stories The types of stories journalists are […] - [Barbara Rozgonyi Is An ESpeakers.com Certified Virtual Presenter and Speaker](https://wiredprworks.com/espeakers-certified-virtual-presenter-barbara-rozgonyi/): As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005. Barbara Rozgonyi is now an eSpeakers.com Certified Virtual Presenter. Based in Charlotte, NC, Barbara is an international speaker, consultant, author, and trainer who crafts creative presentations designed to engage attention, inspire creativity, and nurture growth. To view Barbara’s Certified Virtual Presenter qualifications on eSpeakers.com, visit https://www.espeakers.com/marketplace/profile/24319/Barbara-Rozgonyi According to eSpeakers.com, the Certified Virtual […] - [Barbara Rozgonyi to Present at Podfest Global on Podcast Marketing, Branding, and Influence](https://wiredprworks.com/podfest-global-podcast-marketing/): Barbara Rozgonyi will present podcast marketing and PR strategies for podcasts and podcasters at Podfest Global. Podfest Global kicks off with a preview week February 22-26 that also includes Vidfest Global. The main Podfest Global event runs March 1-5. For more information and to register, visit https://podfestglobal.online/ Note from Barbara: Use code GrowingSocial to get a free ticket! With over 1,750,000 podcasts and 43 million episodes, standing out is more important than ever. How can use podcasters get more visibility, more listeners, and more sponsors? Podcasters can get podcast marketing answers at Podfest Global, the world’s largest virtual event for podcasters. […] - [Go From Invisible to Expert with a WIRED Content Marketing Framework](https://wiredprworks.com/wired-content-marketing-framework/): How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is? I have the answer! As well as a professional speaker, I am also a marketing/PR advisor. To simplify what […] - [25 #WFM Video Streaming Tips: How to Make The Most Of Your Screen Time](https://wiredprworks.com/zoom-webinar-tips/): 25 Zoom Webinar Video Streaming Tips How can you up your zoom game? As a certified virtual presenter, it’s my job to be at my best, but there’s always room to improve. Here are 25 Zoom webinar video streaming tips to help you take your zoom game to the next level. 1. Wardrobe: Dress up a notch and wear bright, solid flattering clothes. Black is not the answer. Interesting jewelry is a fun touch. 2. Screen Test: Take a test shot before you go onscreen. Looking in the mirror doesn’t capture the shadows and imperfections – or the lighting. 3. […] - [Social Selling Secrets Masterclass](https://wiredprworks.com/social-selling-secrets-masterclass/): Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Book a Social Selling Secrets Masterclass Discovery Call In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Taught in a quick-start format, this masterclass is ideal for creative professionals who […] - [Podcast Interview: Start Fresh](https://wiredprworks.com/podcast-interview-start-fresh/): Sometimes you have to start fresh. There’s never been a better time to rethink, reframe refocus. Thanks to Zachary Alexander, of Subscription Maker podcast, for having me on as a podcast guest. Listen in. Here’s a preview . . . Today we are talking with Barbara Rozgonyi. Barbara is a PR thought leader, keynote speaker, and trainer.  Barbara helps her clients quickly increase visibility, attract leads, and grow their businesses. I am your host Zachary Alexander, Subscription Service Designer at SubscriptionMaker.net. Please hit the subscribe button where ever you get your podcasts so that you won’t miss any new episodes. The […] - [#IGNSummerofGaming Attendees to Comment Live with Yappa](https://wiredprworks.com/ignsummerofgaming-yappa/): Who loves video games? Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. And, every summer my family talks about what’s next at E3. But, 2020 is different. This year, like most every other event, #IGNSummerOfGaming is going all digital. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Video Game Industry Statistics According to the Entertainment Software Industry, 2018 was a record-breaking year with total video game sales exceeding $43.4 billion. […] - [Pitching in a Pandemic COVID-19 PR Coronavirus Tips](https://wiredprworks.com/pandemic-pr-coronavirus/): It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. People are listening, especially for good news. So let’s get more out there! Thanks to my friend, Amy Hesser, for taking the time to talk PR peer to peer about how COVID-19 is changing the PR business. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus A few takeaways from our chat: Send your pitch in on a silver platter, […] - [Email Marketing Failures and Lessons Learned](https://wiredprworks.com/email-marketing-failures-and-lessons-learned/): Could this be the worst marketing mistake I ever made? The Day I Wanted to Resign – from Everything Online Well, you had the best intentions. When you make a mistake, you’re supposed to look back at why it happened. Right? For example, when I got a ticket because I was singing and thinking about how happy I was. There were no other cars. I did not come to a full stop. Nope, I rolled right through. And, I got a ticket for that ride. By the way, that happened twice back in Glen Ellyn. Lesson: be more attentive when […] - [Aha! Answers Tuesdays at 2 in May](https://wiredprworks.com/aha-answers-tuesdays-at-2-in-may/): AHA! Ask Her Anything with Barbara Rozgonyi What’s on your mind?Ask me anything about branding, marketing, PR, social media, pets, chocolate – or life. 🙂 Tentative Topics5/5 Zooming in5/12 Leading on LinkedIn5/19 Attracting Attention5/26 Thought Leadership 101TimeMay 5, 2020 02:00 PMMay 12, 2020 02:00 PMMay 19, 2020 02:00 PMMay 26, 2020 02:00 PM Register here - [How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance](https://wiredprworks.com/multivariate-creative-testing-ads/): One of the fun things about being a creative is, well, you get to be creative! But, what works – and why? What if you had data – actual numbers!! – that mapped out the best possible creative solutions? Thanks to Dan Pantelo, CEO of Marpipe for taking us behind the scenes for a look at how his company, Marpipe, magically transforms creative by taking elemental pieces, fitting them together, testing variable combinations, and magically forming the answer [with data] to what’s the best ad to run? Get in line to test Marpipe. When you automate creativity, you discover the […] - [STOP Marketing Customer Experience Design](https://wiredprworks.com/ama-brand-marketing-customer-experience-design-not-storytelling/): Marketers love storytelling. I know. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Are the 4Ps ready for a makeover? Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? At American Marketing Association’s  2020 AMA Experience Design Virtual Conference, Russ Klein CEO, American Marketing Association took us into the future of customer experience design and marketing during a virtual event. Prior to joining AMA, Russ Klein […] - [A Simple Guide to Design Thinking](https://wiredprworks.com/a-simple-guide-to-design-thinking/): Introduction Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr poke literally. Ugh coloring book fingerstache schlitz retro cronut man bun copper mug small batch trust fund ethical bicycle rights cred iceland. Celiac schlitz la croix 3 wolf moon butcher. Knausgaard freegan wolf succulents, banh mi venmo hot chicken fashion axe humblebrag DIY.  Waistcoat gluten-free cronut cred quinoa. Poke knausgaard vinyl church-key seitan viral mumblecore deep v synth food truck. Ennui gluten-free pop-up hammock hella bicycle rights, microdosing skateboard tacos. Iceland 8-bit XOXO disrupt activated […] - [Web Design Trends for 2020](https://wiredprworks.com/web-design-trends-for-2020/): Introduction Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr poke literally. Ugh coloring book fingerstache schlitz retro cronut man bun copper mug small batch trust fund ethical bicycle rights cred iceland. Celiac schlitz la croix 3 wolf moon butcher. Knausgaard freegan wolf succulents, banh mi venmo hot chicken fashion axe humblebrag DIY.  Waistcoat gluten-free cronut cred quinoa. Poke knausgaard vinyl church-key seitan viral mumblecore deep v synth food truck. Ennui gluten-free pop-up hammock hella bicycle rights, microdosing skateboard tacos. Iceland 8-bit XOXO disrupt activated […] - [5 UX Principles for Creating a Great Website](https://wiredprworks.com/hello-world/): Introduction Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr poke literally. Ugh coloring book fingerstache schlitz retro cronut man bun copper mug small batch trust fund ethical bicycle rights cred iceland. Celiac schlitz la croix 3 wolf moon butcher. Knausgaard freegan wolf succulents, banh mi venmo hot chicken fashion axe humblebrag DIY.  Waistcoat gluten-free cronut cred quinoa. Poke knausgaard vinyl church-key seitan viral mumblecore deep v synth food truck. Ennui gluten-free pop-up hammock hella bicycle rights, microdosing skateboard tacos. Iceland 8-bit XOXO disrupt activated […] - [2020 Influencer Marketing Trends](https://wiredprworks.com/2020-influencer-marketing-trends/): 2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now 2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC Influencer marketing is hot, hot, hot. But, influence is something that goes way beyond selling tons stuff of on Instagram. Today, every message is influential, or not. How can we, as corporate communicators who live to excel at communicating, use influence techniques to interrupt, and advance, our impact every day? 2020 Influencer Marketing and Trends Speaker In this presentation, everyone will learn how to RETHINK INFLUENCE Why understanding influence is critically important to people and companies. […] - [2023 Ultimate LinkedIn Profile Makeovers and B2B Social Sales Teams Training](https://wiredprworks.com/2023-ultimate-linkedin-profile-makeovers/): Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network, and be the person your target companies, but don’t think you have the skills to tune up with a 2023 Ultimate LinkedIn Profile Makeover? Designed in 4D by Barbara Rozgonyi, your LinkedIn success guide. 2023 Ultimate LinkedIn Profile Makeovers Created by Barbara Rozgonyi, these 2023 LinkedIn Profile Makeover Superstar Packages will help you maximize the power of LinkedIn to advance your presence and your career opportunities.  Whether you’re just starting out, looking to step up, or be visible as leader, there’s a package here […] - [What is the High Point Market? First Time Impressions](https://wiredprworks.com/what-is-the-high-point-market/): What is the High Point Market? The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market), held in High Point, North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia High Point Furniture Market Have you ever been to High Point? My first show was Fall 2019. Here’s my take . . . Wow! What a show! After leaving my house in Charlotte at 5:30am on Saturday and driving past misty lakes, mountain ranges, cotton fields, and stellar Halloween displays, […] - [Are e-scooters eco-friendly? Sustainability News](https://wiredprworks.com/e-scooter-sustainability/): Are e-scooters eco-friendly? Thanks to VeoRide for sharing this recent news about their latest durability and sustainability breakthrough that increases the average e-scooter lifespan – five times over. Today, most shared scooters are made of aluminum alloy or stainless steel. By leveraging innovative, proprietary production technology, VeoRide builds its e-scooters with magnesium alloy. VeoRide E-Scooter Durability and Sustainability Advantages With a 30% higher strength-to-weight ratio, magnesium alloy e-scooters are lighter and stronger. They’re also the longest-lasting, and least expensive to produce, e-scooters ever built. Advanced manufacturing technology enables mass production of these highly durable, next-generation e-scooters. Today’s breakthrough means VeoRide […] - [FTC Releases Advertising Disclosures Guidance for Online Influencers](https://wiredprworks.com/ftc-advertising-disclosures/): A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Full disclosure: The following information is directly from the FTC. Thanks to the FTC for sending us this information via a news release. As a brand influencer, I appreciate knowing when and how to disclose ads on social channels. And, as a digital branding consultant, I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers. The Federal Trade Commission has released a new publication for online influencers that lays out […] - [Disrupting the Portrait at Apple Photo Lab](https://wiredprworks.com/apple-disrupting-the-portrait-iphone-11/): For those of you who are thinking of taking the “Disrupting the Portrait” class at Apple Store – here’s my review, in short; DO IT!!! For a while now, I’ve been fascinated by portraits. I took a portrait lighting class here in Charlotte and then went on a photo walk with a mirrorless camera – and took portraits. Thinking that the new iPhone 11 camera might require a class, I checked out Apple’s classes and found Disrupting the Portrait in partnership with Christopher Anderson at Apple Photo Lab. Here’s the class description: Using the creative approach of photographer Christopher Anderson, […] - [Celebrating Photography Innovation on #WorldPhotographyDay](https://wiredprworks.com/celebrating-photography-innovation-on-worldphotographyday/): Happy #WorldPhotographyDay! Photography innovation goes way, way back. Thanks to National Inventors Hall of Fame for submitting this historical news. The ease in which we take photos and capture memories each day is a small wonder often taken for granted. Three Photography Innovators The history behind photography is one layered with contributions from several innovators over time. Three of these breakthroughs come from National Inventors Hall of Fame®Inductees George Eastman, Edwin Herbert Land and Steve Sasson. George Eastman 1888 First Portable Camera George Eastman revolutionized photography when he invented dry, rolled film and the portable, hand-held Kodak® camera in 1888. His dry-platephotography system involved a process of coating glass […] - [National Park Foundation Photography Contests Celebrate #WorldPhotographyDay](https://wiredprworks.com/national-park-foundation-photography-contests-celebrate-worldphotographyday/): Happy #WorldPhotographyDay! Who else loves taking pictures in National Parks? Here’s a recent pic from a trip to the Blue Ridge Parkway. Now you can share your pics and enter two contests when you #FindYourPark. Thanks to National Park Foundation for submitting this information. National Park Foundation Photo Guide One of the ways that the National Park Foundation (official nonprofit partner of the National Park Service) honors the “leave no trace” principles is by encouraging park goers to take only memories and photos and always keep safety in the picture. Respecting this philosophy helps ensure that our national parks, both natural and cultural treasures, can […] - [Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits](https://wiredprworks.com/digital-marketing-storytelling-program/): Are you looking for a digital marketing and storytelling speaker? You're in the right place! - [SpeakerNet News | How to Write a Press Release for Speakers](https://wiredprworks.com/how-to-write-a-press-release-for-speakers/): “How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” with Barbara Rozgonyi for SpeakerNet News Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay This site contains affiliate links to products and services. We may receive a commission for purchases made through these links. We only recommend products and services we find to be useful and valuable – like SpeakerNet News.  Ever wished you could attract attention as a superstar speaker and/or author, but didn’t think you had the PR skills or the media connections […] - [SNN Thanks](https://wiredprworks.com/snn-thanks/): Access Your PR PRIMER here   - [SNN-PR-Primer](https://wiredprworks.com/snn-pr-primer/): Welcome, SpeakerNet News friends! To get your PR Primer, enter your primary email address. You’ll be asked to confirm your permission to send information. Looking forward to connecting with you! - [Bold Personal Branding for Brave Women | Enhance Your Image & Influence](https://wiredprworks.com/bold-personal-branding-for-brave-women-enhance-your-image-influence/): Announcing a new program . . . Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville. Learn how to improve your image and up your influence – in 15 minutes or less – with Barbara Rozgonyi. Mingle with amazing women, all on a path to change the world. Try on new ideas, new fashions and new perspectives. 6:30-7:00 Sips and Treats 7:00-7:30 “5 Ways to Enhance Your Image and Build Your Influence” 7:30-8:30 Socialize and try on new fashions About Barbara […] - [Happy Talk Like a Pirate Day - Ahoy, Mates!!](https://wiredprworks.com/happy-talk-like-a-pirate-day-ahoy-mates/): Happy Talk Like a Pirate Day 2018!  TEN years ago I wrote Talk Like a Pirate Today? But before that, on September 19, 2006,  I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. 2008 count: 340 talk like a pirate news stories and counting. Drumroll please for 2018 . . . . 42,900,000!!!! In 2008, Google Pirate launched for Talk Like a Pirate Day! http://www.google.com/webhp… 12 minutes ago 2018 Top Talk Like a Pirate Stories Freebies from Long John Silvers and other pirate places How TLAPD got […] - [I am #Phoneless](https://wiredprworks.com/i-am-phoneless/): Since Sunday, I’ve been stuck in the 90s. My iPhone slid out of my hoodie pocket somewhere at a street fair in Wicker Park. I am #phoneless. What to do when you lose your iPhone. The last thought I remember before it happened was this. “I have such a wonderful life. I am so grateful to be alive on such a beautiful day in such a beautiful place.” We were celebrating our son’s 24th birthday at a street festival, the first stop on an all-day grand tour. But then, the clouds rolled in. My iPhone somehow jumped out of my […] - [What to do When You Lose Your Iphone](https://wiredprworks.com/what-to-do-when-you-lose-your-iphone/): Here’s what to do when you lose your iPhone. Don’t panic. All is not lost. The more your freak out, the less likely you’ll be able to think clearly. Trust me on this. Retrace your steps right away. Go back and look where you were. Check lost and found. Mine went missing at a street festival. While there was no real lost and found, there was an info booth that did not have any missing items. They did suggest checking with bars and restaurants, which would prove to be the answer. Turn on Find My Iphone ASAP. Set it up right […] - [How September 11 Impacted PR and Email Communications](https://wiredprworks.com/how-september-11-impacted-pr-and-email-communications/): September 11, 2001 was a lot like today: sunny,  warm, not a cloud in the sky and full of life. In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. As time goes on, the memories fade. Here’s what I wrote back in 2011 on the tenth anniversary . . . Reflecting on How 9/11 Immediately Impacted Community PR and Communications On September 9, 2001, we celebrated a child’s birthday party. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and […] - [To Break the Glass Ceiling, Simply Blow it Up Blockbuster Style](https://wiredprworks.com/break-the-glass-ceiling/): How can women break the glass ceiling? Today’s guest author has the answer: simply blow it up! Cassandra Brooksbank is a commercial director currently in pre-production on her first action film, Thieves Die Alone. Find out more about, and contribute to, Cassie’s break the glass ceiling kickstarter project. She says . . . Hollywood action films seem like an unlikely platform to promote gender equality, but to really change the way women are viewed in our culture, Hollywood Blockbusters must showcase more heroic women. By challenging the stereotype of women as the “damsel” instead of the “hero” in fun, popcorn flicks, we […] - [Marketing Motivation for Speakers and Everyone](https://wiredprworks.com/marketing-motivation-speakers/): To celebrate Throwback Thursday, here’s an update of a post I wrote in 2008 about marketing motivation for speakers. It’s a review of Rory Vaden’s presentation for National Speakers Association Illinois. Lucky for us, Rory’s coming back to Illinois on September 14 to present . . . “Rich, Famous, and Influential: How to use the power of personal branding to build an empire and make a difference” Pick up your ticket today. And, share your thoughts with us in the comments. Why Rory Vaden Takes the Stairs – And So Should You! At a college preview, a sign said: take […] - [101 Marketers Sound Off in New Digital Marketing Book](https://wiredprworks.com/digital-marketing-expert-author/): It’s a hat trick! Today I’m excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What’s your biggest question about how to infuse your digital marketing and PR with storytelling? Digital Marketers Sound Off  features contributions from 101 digital marketing specialists who share their favorite tools, tips, tactics, and predictions for the future.   The at-a-glance reference book covers digital marketing insights […] - [Digital Detox : How to Unplug from Social Media](https://wiredprworks.com/digital-detox-social-media/): It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Sure, I could take an afternoon, a day or a weekend off, but I wanted a deep cleansing. To get that effect, I knew I needed at least a week away. The last time I’d truly disconnected was on a trip to Paris in 2010. A 10 day trip to England provided the perfect opportunity to unplug – if I wanted to. And so, as we were riding along the English countryside, I took a picture from the train […] - [Social Selling Training for Insurance Agents and Financial Advisors](https://wiredprworks.com/social-selling-training-insurance-agents-financial-advisors/): Wondering how social selling training for insurance agents and financial advisors really works – and how it can work for you to attract leads, convert sales and build referrals? Thanks to InsuranceWebX, I will answer the question for you on April 11 at 1:00pm EST.  Register for “Ultimate Social Selling Webinar for Insurance Pros” today!  In 2018, 70% of sales professionals plan to invest more time on social selling. Why is that? According to LinkedIn, top social selling leaders ?realize these benefits: 45% more opportunities 51% more likely to achieve goals 78% outsell peers who don’t use social media Join me, Barbara […] ## Pages - [Search](https://wiredprworks.com/404-page-not-found/): Did you find your way here because a page went missing? Your visibility doesn’t have to. You’ve landed in a gap between worlds here at the WiredPRworks Visibility Observatory.The link is broken, but your next big breakthrough is not. Let’s get you somewhere more useful in the next few seconds. Search the WiredPRWorks LibraryNot finding what you were looking for? Explore thousands of words on PR, AI, branding, thought leadership, and visibility. - [AI Keynote Speaker Barbara Rozgonyi | Strategic Communication, Leadership Presence and Visibility Mastery](https://wiredprworks.com/keynote-speaker/): The WIRED 5D Authority Framework for Leaders Who Need to Be Louder Some speakers share information.Barbara transforms how leaders communicate — in rooms, on stages, online, and inside organizations. For more than two decades, Barbara has guided leaders, teams, associations, and visionary brands to shift from visible to trusted, from expert to recognized authority, and from sounding smart to influencing what happens next. The result is communication that: This is not about being louder.This is about being heard. Why This Matters Now Artificial intelligence has changed how people: We are in a Signal Economy.If your message isn’t clear and trusted, […] - [Press Release Distribution with AI ChatGPT WIRED SEO PR Packages: Attract Attention and Increase Influence](https://wiredprworks.com/ai-seo-pr-packages/) - [Growing Social Now Podcast](https://wiredprworks.com/podcast/) - [Branding with Influence Podfest Global](https://wiredprworks.com/branding-podfest/): Thanks for joining me on Podfest Global! Get Branding With Influence now! Use code PODFEST to waive tuition through March, 2021. - [60 Minute Second Opinion](https://wiredprworks.com/60-minute-second-opinion/): Are you a smart marketer who is sick and tired of wasting time and effort and getting little or no results? Ever wished you had an on-call marketing consultant, but didn’t think you could afford fast, top-tier professional consulting services? Here’s how my 60 Minute Second Opinion helps marketers like you get better results. “You gave me exactly what I was looking for – a second opinion on my client’s internet PR plan. You actually added value that I didn’t expect by throwing tangible, concrete and usable marketing ideas into the midst. We got real actionable, great ideas.” Tom, Business Advisory Services […] - [CPR Storytelling System](https://wiredprworks.com/cpr-storytelling-system/): YAY!! You made it to the CPR Storytelling Registration Page!! Is your brand story boring? To attract the right kind of attention, you must tell a compelling and remarkable story. Join me in a four part class and take your story from boring and forgettable to exciting and remarkable. CPR Storytelling Course Outline Choose your brand story theme Cast your story’s lead characters Plot your brand story arc Map out a plan to bring the story to life – in 4D Top 5 Bonus: One Hour Consultation with Barbara, valued at $1000 https://checkout.square.site/buy/ML63UITIRCQX57IU4WI3XNC7 https://checkout.square.site/buy/ML63UITIRCQX57IU4WI3XNC7   - [Sponsored Influencer Marketing Partnerships](https://wiredprworks.com/advertise/): Sponsored Post and Influencer Marketing Partnerships What is a micro-influencer?  “Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks “There is so much information out there that needs to be conveyed, but it’s also about exciting people to try new things.” —@wiredprworks “If you don’t tell influencers what the real story is then sometimes they’re not going to get it right. I think more information is better than less.” —@wiredprworks Great Guest Post Content: Client Editor: Review Promotion: 1xs via FB, LI, Twitter Reach: 25,000 Buy Now Remarkable Review Post Content: wiredPRworks Promotion: […] - [Build Your Business in 4D and Make More Money](https://wiredprworks.com/ica-build-your-business-in-4d/): Revealed! Breakthrough Marketing Strategies Exclusively for ICA Members Only Ever wished you could fine-tune your marketing to get more insurance sales, but didn’t think you had the map you needed to streamline your sales process path, upgrade your customer experience and make more money? Your Time is Now! You’re on social media – and so is your business. But, how do you stand out so you can be sought out? Let’s get you more attention with profile upgrades designed to attract attention to your profile, and build your business via your company page. Business Builder Insurance Agent Central Special Offer […] - [Checkout](https://wiredprworks.com/checkout/) - [Cart](https://wiredprworks.com/cart/) - [Refund and Return Policies](https://wiredprworks.com/refund-and-return-policies/):   Refund and Return Policy We look forward to having you as a satisfied customer! Before you buy on any site, please take the time to review refund and return policies. We want you to be an informed – and happy!!! – customer. Consulting Services Because we’re as invested in your success as you are, we confidently guarantee 100% satisfaction. Our job is to make your investment in our services pay off. Only you can guarantee your results. All creative materials – including ideas, plans, processes, content and artwork – are for the exclusive use of each CLIENT. 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Intellectual Property The Site and […] - [Privacy Policy](https://wiredprworks.com/privacy/): What information do we collect? We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number, credit card information or social security number. You may, however, visit our site anonymously. What do we use your information for? Any of the information we collect from you may be used in one of the following ways: ; To personalize your experience (your information […] - [Transform LinkedIn Into Your AI-Powered Growth Engine: The 5D Framework for Leaders Who Want to Be Seen, Trusted, and Chosen](https://wiredprworks.com/linkedin-consulting-training/): Stop Being LinkedIn’s Best-Kept Secret. Start Being the Leader Everyone’s Searching For. You’re accomplished. Credentialed. Capable. But when someone searches for an expert in your field, does your profile appear first? When decision-makers evaluate you, does your LinkedIn presence match your real-world authority? Here’s what’s changed: LinkedIn is now an AI-powered ecosystem where visibility determines opportunity. Executives, consultants, and entrepreneurs who align their digital presence with a PR + AI + SEO strategy attract qualified leads and high-value opportunities faster than ever. Your profile is no longer a résumé. It is your most powerful business development asset, and the 5D […] - [Join the wiredPRworks Community Driving Marketing in 4D](https://wiredprworks.com/join/): Check out Wired PR Works on Facebook and @wiredprworks on twitter, too! Power Up. Lead Up. Speed Up. Name: Email: Phone Steps to Getting on Wired PR Works Social Media and PR Subscriber A-List 1. Decide you want to be enlightened. 2. Enter your name and your primary email address. 3. You. are. on. the. A-list!!!! 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As the driving force behind CoryWest Media, a strategic marketing consultancy, she navigates the intersection of business growth and accelerated action for organizations of all sizes. 💼 Top Sales Performance Coach turned Entrepreneurial Consultant Transitioning from a top sales performance coach in the corporate realm to a dynamic entrepreneurial […] - [Contact](https://wiredprworks.com/contact/) - [Blog](https://wiredprworks.com/blog/) - [Social Media Marketing and Digital PR News](https://wiredprworks.com/social-media-pr-newsletter/): Ready to walk down the red carpet? Enter your name and your primary email address and you are on your way! Wired PR Works. Driving Marketing in 3D. Check out Wired PR Works on Facebook and @wiredprworks on twitter, too! Steps to Getting on Wired PR Works Social Media and PR Subscriber A-List 1. Decide you want to be enlightened. 2. Enter your name and your primary email address. 3. Open email with confirmation link. 4. Click link. 5. You. are. on. the. A-list!!!! Your information stays private and you have complete control over your subscriber options. Image courtesy of […] - [Tap Into the Future of Marketing Creativity and Innovation](https://wiredprworks.com/speaking/): Looking for a top-ranked marketing creativity and innovation speaker? “Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Inc.com Inspire your audience to take success action steps while they’re still in the room. Barbara Rozgonyi leads CoryWest Media. A WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. The company’s client list covers a wide range of industries in sizes ranging from Fortune 500 to startups. Recognized Digital Creativity Innovation Thought Leader A digital pioneer exploring new communication + […] - [Fractional CMO, Keynote Speaker, Podcast Host & Digital Marketing PR Training by Barbara Rozgonyi for B2B, B2C, NFP](https://wiredprworks.com/): Meet Barbara Rozgonyi: Your Brand Marketing Secret Weapon Need Brand Marketing ROI Results? Let’s Make It Happen. Hi, I’m Barbara Rozgonyi.When you’re ready to turn heads, move the needle, and make your competition say “how’d they do that?”, I’m your go-to marketing powerhouse. I help leaders, teams, and businesses: Let’s unlock your potential. Together, we’ll create strategies that make things happen quickly, creatively, efficiently – and some might say, magically. What I Bring to Your Brand Marketing and Sales Team Table I’m not your average marketer. I’m the spark behind transformative ideas that propel action and ignite growth. How I’ll […] - [Team Up with a Recognized Trusted Advisor](https://wiredprworks.com/training/): Corporate Sales Leadership Training  Virtual Learning Webinars | Onsite Team Workshops | Remote Leadership Retreats From virtual webinars to onsite workshops to event experiences to leadership retreats, Barbara creates training programs designed to bring in business and accelerate action in organizations of all types and sizes. With an emphasis on today’s most effective strategies, such as social selling and influencer marketing, she gives her students step-by-step guidance to equip them for the future of digital marketing via integrated WIRED PR success strategies. WIRED Social Selling, a workshop for SVPs of sales and their teams, focuses on using online tools like […] [comment]: # (Generated by Hostinger Tools Plugin)