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Friday Feature Preview: Public Service Announcement of the Week
Although I don’t often share personal messages to my ezine subscribers [get a backstage pass to what’s on my mind], today I’m posting an excerpt from this week’s edition of MTN News as background for how I decided to come up with the Friday PSA Feature. What I left out in my ezine message is…
Instant Replay PR: Get Multiple Uses Out of One Release | Ezine Article
Here’s the latest Marketing Transformations Newtork News article . . . Subscribe to My Ezine Articles Instant Replay PR: Get Multiple Uses Out of One Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Why write one release when you can…
- PR | Press Releases | Publicity | SEO
Press Release Template | 35 Essential Elements for a News-Worthy Release | Ezine Article
Here’s the latest from Marketing Transformations Network News Subscribe to My Ezine Articles Press Release Template – 35 Essential Elements for a News – worthy Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Recently, a new client prospect asked me…
Moms and PR | Why Mom Needs to Be on Your Target Reader List
Take a minute and think about the top 20% of your client base. See any affluent Moms? If so, they need to be able to find you quickly online – no matter what you’re selling. In late July at BlogHer, I had the pleasure of meeting many mega “Mommy Bloggers.” I learned that being a mom…
PRPower Index | Top PR Blogs | Wired PR Works at 60 | Thanks Friendly Ghost
This week, the Friendly Ghost released the PRPower Index. This time Wired PR Works comes in at 60 out of 104. Although I don’t know who FG is – he says he is “a senior account copywriter flitting around the London office of a leading global PR agency” – I admire his blog, his dedication…
BlogHer 07 | Mentoring and Coaching | Session Notes | Updated 8.16.07
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 27, 2007 at my former blog address and now includes other bloggers who covered the mentoring and coaching session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from…
BlogHer 07 | Media Relations | Session Notes | Updated 8.16.07
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 28, 2007 at my former blog address and now includes other bloggers who covered the media relations session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from you…
Wired PR Works |Take Two
Because I just got home from vacation today, I’m stocking this “take two” blog with clips from my former blog’s WordPress entries. If you blog from a free WordPress platform, back up your posts – your whole blog can vanish without warning as mine did last week. Thanks for hanging in there with me.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Posts…
Vacation – Is it a Virtue or a Venue? | Going Blog-free
To my husband, vacation is a virtue. To me, it’s a venue. He has to get away. I have to see something. And our kids? They’ll go [almost] anywhere as long as we’re paying for it. Tomorrow morning, we’ll leave our house in a stretch limo – nothing else will hold our 9 suitcases and…
MTN News | Ezine Article |2 PR Routes | How to Choose the Right One
MTN Ezine subscribers received this article on June 28 . . . now it’s posted here for your viewing pleasure. Enjoy! Subscribe to my ezine articles Two PR Routes: How to Choose the Right One for You Whether you want to reach journalists who’ll write your story for you or you want to bypass them…
How to Blog Directly from PRWeb
Click the BlogThis icon on any PRWeb release and you’ll go to a page like the one I’m typing on now. This new tool makes it so easy to comment on a release. Remeber to add in the trackback URL so that your blog shows up on the PRWeb release. This technique ties you into…
MTN News | Ezine Article | Recycling PR | 30 Ways to Repurpose and Reuse Content
Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest Media . . . Subscribe to My Ezine Articles Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity Articles Find out how to reduce your writing workload when you read this week’s article that gives you 30 ways to…
- Blogging | Book Publicity | PR
Fielding Literary Agent Calls | Resources for Ready to Publish Writers
For the last few days I’ve been answering calls for a literary agent. Each time the caller left a message saying they found my listing in the Yellow Pages online. So, I checked it out and yes, indeed, CoryWest is listed in the Literary Agent category – along with Marketing Consultants, Marketing Programs & Services,…
Memorial Day | Soldier Archives Open
Today is Memorial Day. Is there a veteran in your family – who served from 1607 to 1975? From now until June 6, 2007 – the anniversary of D-Day, ancestry.com is putting 90 million war records online with free access. After that, you’ll have to pay about $155/year to get into the database. From Time Magazine . ….
Chicago Cicada Watch Journal
Cicada Watch is brought to you by CoryWest Media, a marketing/PR consultancy in the western suburbs of Chicago. Entries and images by Barbara Rozgonyi, founder of CoryWest Media and animal/insect lover. Enjoy! 05.28.08 Because traffic is picking up for this post, that tells me that the cicadas are on their way out somewhere, but not…
Ezine Article | MTN News | Typing Press Releases: Traditional Versus New Formats
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and print coverage. But, why would…
- Marketing | PR | Press Releases | Publicity | SEO | Social Media
The New Rules of Marketing & PR by David Meerman Scott | I’m in the Book
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
Newsvine.com | Track the News | Make the News
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…
Ezine Article | Contest-ing PR | 8 Ways to Winning Giveaways using Publicity and Viral Marketing
Update: Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article: Hi Barbara Thanks for your latest email, we are currently putting together a contest and your Words of Wisdom are very…
April Snow Showers | Spring Flower Show | Pick Me Up PR
It’s snowing here. Instead of blooms in the border, we have towels over tulips. To brighten up this bleak day, here’s a Spring Flower Show Album. Enjoy! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Grab Fast Front Page Attention with Panoramic PR Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value. Subscribe to this blog’s…
- Blogging | Direct Marketing | Internet Marketing | PR | Press Releases | Publicity | Seminars | SEO | Social Media | Speaking | Teleseminars
Invitation: Free Ezine Subscription | Marketing Tips | PR Advice | Bonus Offers
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away…
Coyote Runs PR Campaign for Quiznos
Media Post’s Marketing Daily tells the story “Quiznos Delivers PR Hero After Coyote Invades Chicago Store.” Writer Kevin Ransom points out how Quiznos played up the incident, tied it into a new product, routed attention to an animal charity and followed through on the coyote’s release. Here’s a clip . . . “After the unusual event, the company…
PRWeb Results | 5/98,026 on Google News
Yesterday, in my PRWeb | New Visability Statistics | Google Maps Mash Up post, I promised to update you on our results with the new PRWeb tools. . . Here’s what I found this morning . . . In our first release testing the new PRWeb press release tools, we’re pleased to report our client,…
PRWeb | New Visability Statistics | Google Maps Mash Up
PRWeb recently introduced a new set of online visibility measurement tools that ramp up their already powerful results reports with new tools including reader locator maps, competitive benchmarks and comparison models. According to the March 29, 2007 PRWeb press release . . . Available with all press release levels, the new Visibility Statistics allow customers…
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