It’s no secret that I am on the Academy Awards’ media email list – to my friends and family. Two years ago, while watching the Oscars with my laptop, I decided to see how and if I could ever be on the red carpet. Remembering how press passes got me into other events, I tried…
A reader writes . . . “Love your blog, your approach and resources! Do you have a post that addresses a comparison of the PR services? We’re looking at PRWeb vs. PR Newswire and which might be the best for developing an ongoing relationship. We’re launching a new e-commerce site in a couple months.” When…
Look to fashion – make that Fashion Week – to preview what will be trendy. Here’s a trend I’d like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week’s been doing since 2006. After all, a blog is a publication. A blogger is an editor who writes for…
It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating. To spike high rise sales, the formula calls for participation from dozens of marketers who agree to promote the…
What to Ask Before You Dress to Run Your PR Race It’s a challenge all media/public relations consultants often face: impatient clients who want major media results NOW. If you’re one of them – an impatient client or a pressured PR pro – try asking these questions I often ask prospects . . . Why…
Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this…
Money may not grow on trees, but it does on the BizRadio Network. On Saturday January 5, 2008 my interview [Barbara Rozgonyi] with BizRadio co-founder Elisea Frishberg airs on her “Behind the Fame” show. “The Sound of Your Money Growing” – that’s the tagline for BizRadio Network. When you check BizRadio’s excellent media kit, you’ll…
Except for the player who wants to take a swing at the bat, nobody wants to be pitched; not bloggers, not media, not you, not me. That is, if pitching means pushing an unwanted interaction with irrelevant information. Who reads every unsolicited email, opens all their junk mail and listens to every robo-call that comes…
Update: I’ll be back in DC on 2/23 to speak #MACE17: a future trends keynote and a program on #socialselling for #eventprofs. Would love to see you there! In December 2007, I had the honor of speaking to the Washington DC chapter of the National Association of Catering Executives. What an eclectic group, an exotic location…
Thanks to my readers for the motivation to keep publishing! Here’s the press release announcing our 300th post. News for Business, Community, Lifestyle and Work at Home Editors from CoryWest Media, LLC PR Blogger Publishes 300 New Marketing-PR Articles Offers Free Always-On PR Resources to Global Readers Press Contact: CoryWest Media, LLC, 630.942.9542 Glen…
A few weeks ago, Collin Canright asked Douglass Davidoff, who blogs at Straight Talk PR, to interview me about online PR in 2008. How flattering to get that kind of attention! When you talk to Doug, you can tell he’s a former seasoned journalist now PR pro/blogger. “You want me to answer that!?!” was my…
Brendan Cooper’s December 2007 PR Power Index is out. Most improved, up 14 spots, goes to Public Relations Rogue by Bernie Charland. We tied for second most improved, up 13 spots, with my [PR] palette written by Martin Waxman. Now, Wired PR Works ranks at 66/100. Thanks to Brendan for his continued score-keeping. The PR…
Fifty characters: my recommended target mark and the length of the headline for this blog post. Making headlines caught my attention last week when a contact in a Yahoo! Group asked if anyone could talk about how to write headlines. After I volunteered, I decided to write this post to share my findings along…
In checking my blog stats today, I found eight incoming links from KeywordSpy [affiliate link]. While it’s flattering that someone, make that anyone, would want to know what keywords I’m bidding on, at first it was a bit unnerving. Who would want to know how I advertise? Whoever you are, thank you. In researching myself,…
Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you! Register for New Age PR: How to Easily Become a Web Star…
When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Start at the first point of contact One dreary day I strolled into a splashy gift store. After…
Wondering how a professional public relations or marketing writer can propel your business or marketing blog into the next level? Clicking through my email this morning, I came across what must be on the top ten FAQs of the week. The request for information in a Yahoo! group went something like this: “How much per…
Want to earn commissions for recommending products? Many sites or products offer affiliate commissions every time someone who clicks your link makes a purchase. [Note: actual affiliate link included in post for illustration purposes] Most Internet marketers make affiliate sales when they promote products to their email lists. Bloggers reap affiliate sales rewards by recommending…
Brendan Cooper, formerly [or AKA?] Friendly Ghost, published the November PR Power Index today. Back up after two months off, the index lists the top 100 PR blogs. Each time, Brendan comes up with a new ranking innovation. Here’s this month’s upgrade: "Now, I use the ImportHTML function in Google Docs for the Yahoo and…
In this session, the moderator guided the discussion among six panelists. Top takeaways . . . Good corporate blogs: Southwest, GM and Kodak. “A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” Brian Solis Key Discussion Points…
Speakers Wendy Piersall, Emomsathome Matt Colebourne, CoComment Dave Nalle, BlogCritics Great session – please share your impressions or thoughts about building an online community. The tone that Wendy sets in her posts is extremely personal. She stays appropriate and relevant. Because that tone is there, people are respectful. That personal aspect causes them to want…
Thanks again to Scott Allen for hosting the LinkedIntelligence Contest – and for awarding me the free registration and hotel at BlogWorld. Rick Calvert, BlogWorld Expo’s creator, donated the prize. Here’s a quick recap of Scott’s talk. Small business blogs are intended to support another business; moneytizing your blog tends to be counter productive. Google…
Is there a connection between public relations and search engine optimization? A recently released report notes that not only is there a connection, but a promising trend to watch. Marketing Sherpa’s 2007 Search Trends Report is now online with free access. Read the transcript, listen to the mp3 or view the PowerPoint presentation to find…
Don’t email Chris Anderson, editor of Wired magazine. In his post. “Sorry PR People You’re Blocked” at The Long Tail, Chris Anderson claims that PR spam is to blame for his inbox overload. Then he goes on to list the offending email addresses. If you don’t want to wind up on this list, don’t email…
This Friday’s PSA is on behalf of Bridge Communities, an organization that serves the working poor, the fastest growing population, in one of Illinois’ wealthiest counties. Know someone who needs help? Call Bridge Communities at 630.545.0610. Have a charity you’d like to see featured as a Friday PSA? Leave a suggestion in the comment box with the URL….
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