Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,…
Yesterday, I took our oldest daughter to vote, her very first time. She did touch-screen. I colored in the circles. Then, we went to Starbucks for our free coffee. “With love from corporate,” our barrister said as he handed over the tall dark roast. Later, it was on to an afternoon of teacher conferences. All…
As Halloween trends into a major holiday, why not tap into the promotion potential and be part of the revelry? For a few Halloweens, I promoted my business by posing as a PR Witch. How did I get visibility? By judging the local chamber of commerce costume parade, of course. That’s me over there getting…
It sounds strange, but sometimes I forget that I’m a photographer. A photographer who is published, sells images and truly loves making pictures. Giving strategic marketing advice, crafting news releases and coaching clients is different than being the one capturing images, but it’s how I usually position myself and my Chicago area strategic…
Today is Blog Action Day. Almost 9,600 bloggers with over 10 million readers will take over the Internet to talk about one topic: poverty. Blog Action Day 2007’s topic? The environment – last year I wrote about why you need environmental PR. Blog Action Day 2008’s site lists all the posts about poverty. …
Today is Blog Action Day. Almost 9,600 bloggers with over 10 million readers will take over the Internet to talk about one topic: poverty. Blog Action Day 2007’s topic? The environment – last year I wrote about why you need environmental PR. Blog Action Day 2008’s site lists all the posts about poverty. …
So, you’re on twitter. So am I. Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective? Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you…
Speaking to a group is a great way to get out in front of new audiences. Most organizations have a communications person who will publicize your appearance to their members and maybe the media. You can help them promote their event – along with your appearance – by sending out an additional news release of…
Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going? If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone. There is no one set, standard response that sums up neat and…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Bloggers & PR with Chris Brogan, Michael Clark, Jason Falls and Brian Solis. Lee Odden filled in for Michael Clark. You’ll find all…
Somehow I caught one of Darren Rowse’s tweets inviting BlogWorld Expo attendees to join him on a photowalk in Las Vegas. Darren writes two popular blogs: Problogger and Digital Photography School. In July, I missed the BlogHer photowalk. And, after I saw their pictures, I knew I had to make this one a priority. Here’s…
What do plan to do with your online marketing over the next six months? Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009. What’s interesting to me is that corporate web site comes in way…
What are you holding onto that you should be giving away? After completing the Word of Mouth Crash Course [thanks to Andy Sernovitz for a scholarship!], my biggest takeaway was this: give it all, that’s right all, away. Do you agree that we have a hesitancy to share not only our secrets, but our best…
Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online. This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41…
Take a look at these guys. Heads on sticks with a lever to open and close their mouths, they’re meant to be child’s toys. Do you see them as talking heads or puppets? How does opening and closing on demand relate to the way organizations manage communications? Technorati Tags: organizations,communications,public relations,talking heads Image Source:…
A reader writes . . . I’ve been volunteering with The Peace School for the last couple of years to help promote their annual Peace Day celebration. This year’s free event, open to the public, will take place on Friday, September 19th, at noon, Daley Plaza. The event has been organized every year by The…
On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention. To hear how the team was challenged to write…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
What do you do to welcome a blogger back to blogging? You write a welcome back post, of course. Thanks to Karen Swim and Brad Shorr I’m part of a group of bloggers writing a post today to greet Joanna Young on her return from a blogging break and a move into her new home….
1386 miles in 5 days – that’s what it takes to meander to Ely, Minnesota and back from our town. Here’s what I learned along the way . . . 1. It pays to ask for a good view. That’s how we woke up to watch dawn breaking in Duluth. 2. People will still follow…
Type in online pr speaker – no quotes – and this is what comes up. Does your screen look like my screen? Click on the image to enlarge. My Unscientific guesses as to why these online pr speaker results rank the way they do Exact keyword match in page title and URL with mentions…
When you go to a popular restaurant, you often have to wait a bit before being seated. How do you pass the time? Do you think about what you’re going to order? How excited you are to be there? Perhaps starting a new public relations project or promoting an event is a bit like searching…
California and Illinois tied for top state with the most readers. That’s one of my more interesting findings from July’s end of month statistics. In June, I reported on the most read posts. This month, I decided to build in Google Analytics, a free service you can sign up for to track your web and…
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