Twitter Profile PR | Conveying Subject Matter Expertise in Four Lines

How can you promote your expertise in four lines? When you open a Twitter account and complete your profile, Twitter challenges you to do just that.

Wondering how Twitter works? Take two minutes to find out. Watch this Twitter in plain English video from Common Craft.

Twitter Profile Content: What Do You Want to Be Known For?

Name: Will it be your real name, your organization or a brand name?

You can follow me at @barbararozgonyi where I don’t update, yet anyway, or @wiredprworks, which is my main twitter page. 

Location: Where are you?

Some people leave this blank. Others drop in a zip code or their exact location.

Web: What site should you link to?

How about a twitter landing page where you welcome people who found you on twitter? A link to a product sales page is too much too soon while a hard drop into a company site may be too cold and not personal enough.

Bio: Who are you?

With 160 characters to work with, you have enough room to mention some personal details as well as at least one site.

Share your twitter profile with us . . .

About Barbara Rozgonyi

Barbara Rozgonyi publishes and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.

  • Wow, you really are the networking queen! I guess I am going to have to give twitter a try. I really hate filling out profiles, but since it seems to have a relevant purpose, I will go ahead and do it 😉

    Jason’s last blog post..Reach New Customers With Direct Mail

  • Barbara Rozgonyi

    Networking queen – that’s a new one! Good to see you back here, Jason! Filling out profiles isn’t hard, but it’s not easy, either. I find myself crafting different personas for each social networking site – and then testing them to see what looks/sounds right. Often, the profile ties into what I’m speaking about or working on at the time – maybe it’s time to focus more on networking? 🙂 And, yes – give twitter a try!

  • I use my name and link to my blog on my twitter account. And while my descriptions might change soon and then quite often, I doubt the other two will anytime soon.

    Alina Popescu’s last blog post..Social Media Love Comes With Great Content. Really?

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