“That was a great post. I can tell you spent lots of time on it.” – recent comment
Well, not as much time as you think and I have Yubby to thank for that.

Back at BlogWorld in Las Vegas, I met Vincent from Yubby [and Amsterdam!] as he and Daniel Honigman were exchanging contact information by bumping their iPhones. After I took this picture, I asked Vincent to do a video about how Yubby works. We used Vincent’s camera microphone. …

Note: This post contains dramatic videos – plan to stay for awhile.

My trip to KÀ began with a brief email exchange . . .

ME: Thanks so much for making this offer. Last year I found out about it a few hours too late. I’ve never seen a show in Vegas, but I love theater, magic, dance and drama. Thanks for letting me know what is open.
JESSICA BERLIN [Cirque Du Soleil]: Thanks for your email. Hmm….if …

Forget marketing. Forget PR. Forget being a company. Be. A. Publisher.

That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today.

But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, you already knew that, didn’t you?

I talk about this guy – a lot. Every …

On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention.

To hear how the team was challenged to write about how they would announce Google Chrome to the world, fast forward 48 minutes into Google Chrome’s announcement video, embedded here.

This kind of forward-thinking …

A reader writes . . .

“How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR?

Answer:

Define Result: What does success mean to you?

Where do you want your story to land? Who do you want to write it? Who do you want to see it?

Twitter updates offer free and immediate PR, but be careful to only promote what you think is valuable. You can send out a test …

What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a band called Weezer when they analyzed their YouTube viewer demographics using YouTube’s free analytics tool called Insights.

Released in March 2008, in May the Google …

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers.

Read about how youth and video cameras are changing the world.

This post is one in a series of four; browse the Making Media Connections 2008 category.

Were you at the conference? Let us know about your links or leave a comment.

Panelists

Moderator: Mark Hallett, McCormick Foundation, works in the journalism program there, began exploring youth media, Chicago is home to well over a dozen youth media …

On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.”

I love this book.

When I was called in at the last minute to teach a college class on marketing execution for non-profits, I tossed out the 593 page heavy-duty [and dated] marketing manual and replaced it with David’s take on the …

Finding myself stuck here rather than on the road over the weekend due to an overly productive snowstorm, I hit the gym in search of double workout: cardio/social. On the elliptical, a neighbor and I started talking about the job market. As we racked up miles, our conversation soon wandered off to a topic I’d never considered before: wedding publicity.

Jim told me about a couple whose wedding dance video – with over 8 million views from the top poster …