Looking for a 3D speaker, trainer, motivator or engine? Call 630.207.7530.

Posts tagged: Writers

Career PR Course| Launching a Creative Consultancy

elephantears-oakpark Recently a reader asked me how I started my Chicago area marketing and public relations consultancy. I answered background questions on how I transitioned from a corporate career to an independent creative consultant. To extend my answer and benefit others, I’m including the outline for a course I teach called “Write from the Start: How to Launch Your Creative Consulting Career.” Created for writers, a few of my students have gone on to be very successful. I hope this outline helps you. If you’d like to present this program to your group, live or via teleseminar, contact me at 630.942.9542 to arrange a presentation consulting session. Image: Barbara Rozgonyi, copyright 2008 “elephant ear swirl”

Write from the Start: How to Launch Your Creative Consulting Career

Finding your niche in the freelance business

Whatever you can do, or dream you can, begin it.

Boldness has genius, power and magic in it.

Johann Wolfgang von Goethe

Making a career change

What do you want to be when you “grow up”?

Books, counseling, research, informational interviews

“The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success” by Nicholas Lore

Niches and characteristics of each

Journalism

PR or creative

Business communications

Technical writing

Web writing

Evaluating your potential

Writing aptitude

Business acumen

Project/time management skills

Getting started

Business cards and letterhead

Portfolio – what’s there, what’s missing

Office equipment and phone lines or mobile only

Software, Internet and e-mail

Web site or Blog

Money, time and space

Marketing your service

Product differentiation

Prospecting base

Pricing structure

Getting paid

IWOC Rates and Member Profiles

1994 Average Hourly Rate $58.25 (16.5% increase from 1991)

1997 Prices varied by project, but averaged around $70.00 per hour

1994 Average IWOC member profile: Female, age 45, 7 years of independent experience, 31 hours per week, $37,000 in annual income – $5,000 goes to expenses.

In 1997, 50% of all respondents who worked full-time as freelance writers (35 hours per week or more) earned an income in excess of $65,000; 30% earned $90,000 or more

I’m checking to see about the most recent rate survey; hourly rates range from $75 for editing or beginners up to $500 or more.

Prospecting for and qualifying customers

Current contacts

Collaborative relationships

Online job boards

Networking on and offline

Publishing a blog

Connecting via social media

Google AdWords

Prospect lists

Qualify prospects by need and ability to pay

Write an article for an industry publication

Interviewing and Presenting the Proposal

Ask questions and listen

Don’t give away ideas

Pricing the project

Include the contract with the proposal

Doing the Work

Phone or personal interviews

Deadlines

Keep client updated with weekly progress reports

Schedule enough time to complete the project

Don’t overbook

Accept projects you like and the work will be easier

Your Turn

How did you find your way here? What were you looking for? Did you find it?

Social Networking for Writers Speaker| IWOC Writers Conference

On October 25, I’ll be speaking on social networking for writers at the 2008 IWOC Writers Conference. I’m an IWOC [Independent Writers of Chicago] member. For me one of the benefits is being listed in their database as a professional writer and speaker who specializes in online PR and social media.

If you’re a Chicago writer who’s looking for ways to take your writing business to the next level, you’ll want to check this conference out. The full-day conference is appropriate for beginners as well as experienced writers. And while the program is top-notch, you’ll also have the opportunity to network with some of the most accomplished professional writers in Chicago.

Writers Conference Program

The Zen of Writing – Catherine Rategan, an IWOC founder and owner of Writer, Inc., Catherine will conduct a workshop that looks at the job of writing from inside the writer’s mind. You’ll learn how to do better work, take good care of your clients, and develop a real sense of pleasure in writing well.

How to Pitch Magazines – Jennifer Lyng will lead a panel of four magazine editors as they discuss how freelance writers can get article assignments. They’ll tell both what to do and what to avoid in dealing with editors.

The Freelance Life – IWOC past president Harry Karabel will lead a panel of four IWOC members in an open discussion of what can be knotty issues including how to get new clients, what’s the best workspace and equipment, should you incorporate, and how to handle late payers.

Social Networking – Barbara Rozgonyi, founder of CoryWest Media and publisher of Wired PR Works, will dig into social media sites to show how you can quickly build influential networks that position you as a recognized subject matter expert.

The Law of Communications – Attorney Daliah Saper of Saper Law Offices will present what every writer should know about copyrights and trademarks.

Practical Marketing for Strategic Business Development – Gary Glenn, a seasoned marketing executive and consultant, will show how basic marketing principles can be used to establish a simple and easy-to-follow marketing plan for your business. You’ll learn how to apply your plan to your customers, your industry, and your competition as well as to develop your strengths while offsetting weaknesses.

How PR Professionals Can Help Writers – Jeff Steele will lead a panel of five outstanding Chicago-area public relations specialists who will discuss how writers can best work with PR pros and what help those PR contacts can provide for freelance writers who are working with their respective organizations.

Cold Calling Boot Camp – IWOC past president Jim Leman will show how he has used cold calling as his most productive marketing tool to generate new business and sell his services. You’ll learn all his methods including the number-one technique for generating dollars.

Where: National Louis University, 122 S. Michigan Ave., Chicago, IL
When: Saturday, October 25, 8:40 a.m. to 4:20 p.m.
Registration: $40 student, $99 IWOC member, $109 writing group member, $129 all others
Register online for the 2008 IWOC Writers Conference

About the Independent Writers of Chicago
One of the oldest and largest writing groups in the Midwest, IWOC is an association of professional writers based primarily throughout the Chicago metropolitan area. IWOC members serve large corporations, small businesses, and not-for-profit organizations; together they represent a broad range of writing talents and specialties. Looking for a writer? You can post your writing job with the IWOC Writers Line or find a writer by searching IWOC’s members database online. To learn more about IWOC, call 847-855-6670 or visit www.iwoc.org.

Sharing Stories: Book Group Suggestions

stackofbooks Let’s just say it’s hard, if not impossible, to get into my book group. When we moved to town, it took me three years to get an invitation. It’s not that I didn’t try. I did. There were no openings.

But, I did have one qualification in my favor: I live within the four block radius that new members could come from. Ten years later, I’ve trusted these dozen or so women to guide my reading, share their stories, treat me to sumptuous home-baked delicacies and invite me to an annual outdoor evening of Shakespeare.

Where do we get our reads? Members bring suggestions, we talk to our local independent book store and some of us [usually not me] are kind enough to read the book before sharing the title. Maybe that’s why most of the reads are worthwhile. It also helps to have a dedicated leader who organizes and communicates our reads and activities. Enjoy and remember to add your suggestions to this list.

Thanks to Becky McCray for suggesting this list go out and to Liz Strauss for hosting great books open mic night and for recommending Richard Peck’s A Long Way From Chicago.

My Book Group’s Current Reading List

E.L. Doctorow’s The March : Salon.com’s review and NPR interview with Doctorow

2006 PEN/Faulkner award for fiction; realistic account of Sherman’s march

Suite Francaise by Irene Nemirovsky : New York Times Review

novel/journal about German-occupied France in 1940s, written by a women who would die in Auschwitz in 1942, discovered in late 1990s

Echo Maker by Richard Powers : New York Times Review

Head trauma car accident in Nebraska at time of the sandhill crane migration

Innocent traitor: a novel of Lady Jane Grey by Alison Weir : Interview with Alison Weir

Queen of England for 9 days

Katherine by Anya Seton : Gnook’s collective reader reviews

14th century England love story

Seeing by Jose Saramago : Slate’s Review

Written by the author of Blindness

O Pioneers! by Willa Cather : Download the ebook

Written in 1913: woman, Swedish immigrant, inherits family farm in Nebraska

The Road by Cormac McCarthy : Wikipedia Entry

2006 Pulitzer Prize for Fiction, post-apocalypse

Mr. Sebastian and the Negro Magician by Daniel Wallace : Author’s site

“a circus picaresque that barnstorms its way through the 1950s American South” – Publishers Weekly

We got the idea to read book recommended by writers we like; these two from Ann Patchett made the list.

So Long, See You Tomorrow by William Maxwell : Washington Post Review

1920's Illinois farm, short 135 pages

Miss Lonelyhearts by Nathanael West : Brother’s Judd reader’s guide

1933 - man writing advice column

Books I Often Recommend

The New Rules of Marketing & PR by David Meerman Scott

Persuasion: The Art of Getting What You Want by Dave Lakhani

When God Winks: How the Power of Coincidence Guides Your Life by SQuire Rushnell

What Books Do You Recommend?

What books are on your “must-read” list?

Technorati Tags: ,,

To Blog or Not to Blog for PR? 3 Answers on Each

blogroadsign Do I need to have a blog? What would a blog do for my business? How do you find time to blog?

I get these questions – a lot – from my writer friends who don’t blog. Answering the questions takes most of half an hour, sometimes longer. Before I take off on my usual riff, I need to tell you that there are days when I just don’t feel like blogging-at all. Writing can be an imposition. Today it will be 73 degrees, the best weather we’ve had here in six months. So, why I am sitting here inside [okay, I could be at an outdoor wireless cafe] typing? Because I’m . . . a writer.

Reasons to Blog

Presence

It’s a good thing my office has two closets. One stores all my print writing samples I saved to send out to prospects. Because all the work in there represents client’s projects, my own philosophy and style don’t show up. Each piece needs an introduction and a background statement like: here’s the challenge, how we solved it and results. Does anyone ever read everything I send them? Probably not. Has anyone ever read all of the 350 plus articles here? Maybe me . . . When you have a volume of work on the web, you amplify your presence with more content for search engines to sift through.

Differentiation

Do your competitors/colleagues blog? If not, then maybe you don’t need to, either. However, if you want to stand out, your blog will differentiate you as a writer/company with depth and influence in the area you choose. Just make sure that people are searching for your topic and that they’re thirsty for more information. What would you [or do you] write about?

Expertise

If your clients don’t care if you blog, then there’s less of an urgency to get started. This may sound obvious: if you’re a writer who wants to write for blogs, you need to have your own. Getting comfortable with any new writing format takes experience.

Reasons Not to Blog

Under-confident

After presenting a blog workshop in October 2004, it took me almost two years to begin a blog. Why? Writing for other people with no byline guarantees anonymity. Even with a byline, my work was always edited before publication, which conveys the client’s approval or endorsement. It takes guts to write for yourself. And even more guts to step out and then stand back and accept criticism.

Time-Challenged

What’s you life like right now? Do you have room for another project? Make that a long-term commitment to write, communication and care for a community. For many people, their first response is no. If you’re serious about being a blogger, look at what you can cut or trade in terms of time and energy. Blogging can give you a boost that’s worth the extra effort. Besides, you’re a writer, right? How hard can writing be?

Uncertainty

If you don’t know what you want to write about, don’t get started. What do you search for? What are you passionate about?

Add Your Contribution to this Conversation

Where do you fit in – are you a blogger, writer or someone who just stopped by to read? What else do you need to think about before you decide whether or not to blog?

Technorati Tags: ,,,,