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Posts tagged: women in social media

Playing the Games of Sports and Social Media

Posted on June 30, 2010

Yes, that is me with Southpaw, who represents the Chicago White Sox on twitter, at games and community events. Taken at the Eat.Drink.Tweet. event at US Cellular Field in June 2010, this picture is one of many from my Chicago White Sox Tweetup Album. Thanks so much to Amy Jensen Martin of Digital Royalty for inviting me to represent Social Media Club Chicago on this panel and to Alana Golob, also of Digital Royalty, for being the event coordinator.

What an honor to sit alongside Brad Boron of NHL Chicago Blackhawks; Amy Jensen Martin of Digital Royalty; Sarah Evans of Sevans Strategy and Mark Teahan of Chicago White Sox. Scott Reifert, vice president of Chicago White Sox communications, moderated the panel discussion. In this video, we talk about how we got into social media.

http://www.youtube.com/watch?v=hXMWAyNLOs0

Another question was about a social media success story. As the other speakers before me quoted numbers and great success – you would expect that from @nhlblackhawks – right?, I wondered what I could add. After all, the numbers from my client’s success stories didn’t add up that high and SMC Chicago’s members spill over into the 2100s, not into five or six digits. So, I brought the numbers down, way down into the smallest, most personal interaction: one to one. Because, to me, it’s the smallest of interactions that can have the biggest effects.

When I traced how I wound up sitting between Brad and Amy, the source came back to an invitation on Facebook from Sarah to attend a party at The Wit on a rainy January Saturday night in Chicago. I wasn’t planning on going. I emailed the invitation to a friend and suggested she go. It sounded like fun, but I had other plans. She called me right away – what time do you want me to pick you up? I went. I met Amy and two other moms from my town, which is 22 miles west of Chicago. The image I’m using now on my social networks is from that night. Five months later, Amy called. Six months later I was on the Eat.Drink.Tweet. panel. Today I’m writing a post about it.

How can the next social media interaction you take lead to a success story for everyone? Where do you get your social media inspiration?

Image gallery: Southpaw with Barbara Rozgonyi; social media moms including Xan Pearson and Amy Hesser at The Wit tweetup – and Barbara Rozgonyi, Amy Jensen Martin, Sarah Evans and Duong Sheahan – also at The Wit.

Online PR Made Easy

4 Comments - Posted in Social Media Tagged with: , ,

Social Media Demographics for 8 Sites

Posted on April 15, 2010

When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective.

For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn. Or, that twitter is a place to report on what you’re eating, not what you’re doing. Each of these platforms is place where people gather and communicate. When you take the technology away, what you see is relationships connected, or not, by a series of status updates.

Social Media Demographics Who’s Using Which Sites is a cool infographic that displays information for eight social networks by age, gender, income and education level.

From the site:

Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it’s a known fact that the type of user a site attracts varies greatly. Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income?

It’s tempting to take numbers and quote them. Interpreting them gives context. Overall, this graphic shows me that:

Facebook, LinkedIn and twitter are all good places to reach the 35-54 market in the $50-74,000 income range.

Women make up the majority of users on Facebook, twitter and MySpace. LinkedIn is split almost evenly between women and men.

LinkedIn leads the way in highest percentage of people with incomes of over $75,000; most members with bachelor degrees or higher and greatest number of members over 35.

Teens hang out on MySpace while Facebook, Twitter and MyShare have almost member equal share.

What do you think? How do use numbers like this in your marketing and PR?

Hat tip to @seegullmedia and Chad for the link.

4 Comments - Posted in Marketing, Social Media Tagged with: ,

Women in Chicago Social Media Honored

Posted on August 5, 2009

Thanks so much to Chicagonista and GM for honoring me as one of the top women in Chicago social media at Sushi Samba on July 22. That’s me with Nicole Simond, MJ Tam, Nancy Loo and Sarah Evans. Image by Eulalio Fabie de Silva of Lahleyoo.

View Layleyoo’s Chevy Chicag0nista Social Media Soiree album.

After speaking in Madison, Wisconsin that morning I decided to take the train to Chicago rather than be on the road again. Waiting on the platform, I ran into one of my clients who introduced me to her friends. When I told them about the party and being honored, they said they were so proud to know me.

Feeling a bit humbled and embarassed, after all my client is a four star charity, I sat on the train and called my sister.

“Tell me about Aunt Ruth’s job at General Motors,” I said.

“She was the fist woman to work in the GM Tilton plant,” my sister said. We talked about all the Chevys we  rode around [and eventually drove around] in our family during our wonder years.

After we hung up, I thought about what I would say when I was introduced. I didn’t know if I could talk about Aunt Ruth without losing my composure. When I got there, I ran the story by a few friends who encouraged me to tell it. So, I did. Here it is. . .

“I’d like to thank General Motors for sponsoring tonight’s event and for being a part of my life for as long as I can remember. My Aunt Ruth, my mother’s older sister, was the first woman to work in GM’s Tilton, Illinois plant. Although she wore men’s work clothes to work every day, she never left the house without wearing Revlon’s Million Dollar Red lipstick. GM paid for my ballet, tap, jazz, piano, clarinet and I think a few poetry lessons. On behalf of Social Media Club Chicago, I’d like to thank our members for their enthusiasm, support and for showing up. Thanks to MJ and Chicagonista for bringing attention to social media and for honoring women in social media. It’s wonderful to be here tonight.” 

Chicagonista’s Women in Chicago Socia Media Elites

Liz Strauss Creator of SOBcon 

Barbara Rozgonyi of Wired PR Works and Social Media Club Chicago

Sarah Evans of Sevans Strategy

Blagica Bottigliero of Gal’s Guide

Theresa Carter of The Local Tourist

Nancy Loo of Fox Chicago News

Hope Bertram of Windy City Social

MJ Tam of Chicagonista [my add]

Event Sponsors

Lahleyoo – Fine Photography & Designs – http://www.lahleyoo.com
Ablon Chicago – Chicagoland’s Premier Mobile Home Spa – http://www.ablonchicago.com
Allstate – http://www.allstate.com – http://www.vehiclevibes.com
Smartwater – http://www.glaceau.com
Nintendo – http://www.nintendo.com – http://www.brandabouttown.com
Centerd – People, Places, Plans - http://www.centerd.com
Blazer - Textile Printing

What a fun party!  And, it was great to meet Christopher Barger from General Motors after hearing Wendy Clark talk about GM and Reinvention at a Ragan conference in June.

When I got off the train back home,  I bumped into the people I’d met on the way into the city. This time I was carrying a Wii fit. “How’d you get that?” they wanted to know. “It’s a gift from Chicagonista and GM,” I told them. Because we have a Nintendo Wii, my family was thrilled to see me.

Your Turn

You’re hosting an event to honor your social media mentors. Who would you invite?

2 Comments - Posted in Events, Social Media Tagged with: , , ,