Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to hear Ernest say “Yes!”

Lincoln, Mark Twain & Lightning: Choice Words On Word Choice
“Eighty-seven years ago our fathers brought forth on this continent a new nation….”
The Gettysburg Address

Chances are your …