Study: Marketers Embrace Social Media Big Time

Want to know how marketers really feel about social media?

Check out these statistics from Alterian’s seventh annual social media marketing survey.

- 70% work with 3 or more suppliers to accommodate marketing services such as digital
marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc.
- 23% work with a “staggering” 7 or more suppliers
- 66% will invest in social media marketing, known as SMM
- 40% will shift more than 20% of their traditional marketing to SMM
- …

Brightest PR Beacons: Who’s Burning Through the Fog?

It’s Monday. I’m home from BlogHer. I miss San Francisco. I listened to fascinating stories. I talked too much. I lost my voice. I didn’t sleep there. I slept here until 10 this morning. I am not back on central standard time. I did upload some images. Here is one, taken in Union Square.

And, I’m in a mild state of shock.

On Friday, my blog was named to  Alltop’s PR list. What’s 14 x 3? Oh yeah, it’s 42. That’s …

Second Anniversary: How to Warm Up Relationships-Reheated

Two years. Three platforms. 399 posts. Today I’m celebrating my second anniversary as a blogger.

For some reason, I thought my anniversary date was 06.06.06. But, it’s today: 06.02.06.

Actually, I wrote my first blog post – ever – in the fall of September 2004. I chose something silly to amuse my audience, make it easy on me and avoid a commitment. Designed to be part of a presentation on digital communications, my first blog featured one post: a picture of …

Cool Tool | Musicovery | Moody Inspiration for Writers

Problem: you have no iPod or a limited CD collection – you write better when you listen to music – you have a HUGE deadline – tomorrow and you need creative inspiration NOW

Solution: set up your own creative inspiration soundtrack when you register for free and dial your mood into Musicovery at www.musicovery.com

How I found it: I won’t go into details about how I have a free, in-house social media-Internet marketing research resource. Did I mention this one commandeers the …

Want Wedding Publicity? Take it to YouTube | PR Takeaways

Finding myself stuck here rather than on the road over the weekend due to an overly productive snowstorm, I hit the gym in search of double workout: cardio/social. On the elliptical, a neighbor and I started talking about the job market. As we racked up miles, our conversation soon wandered off to a topic I’d never considered before: wedding publicity.

Jim told me about a couple whose wedding dance video – with over 8 million views from the top poster …

Super Bowl Ads 2008 | Teen PR Panel Takeaways

We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer.

Comments as follows on selected ads – topic picks in italics:

Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born? [1990 - first home computer acquisition, 1992 first project completed and submitted via bulletin board modem, first site up in 1996]

MacBook Air – familiar, but always impressive

Audi …

Cool Tool | Search-Keyword-Writing-Research Resource

Check out the latest Cool Tool from Wired PR Works . . .

Problem: You want an all-in-one Google-Wikipedia-keyword-background research tool.

Solution: Enter your topic or terms in Make My Report and get the top 30 related results along with a word association relevancy list.

Technorati Tags: Cool Tools,Writing,Research,Blog Marketing,Public Relations,Virtual Branding,Barbara Rozgonyi

How I found this Cool Tool: Last month when I was getting ready to present a writing workshop, I came across Brendan Cooper’s …

Speaking | Taking the Stage Like a Rock Star

Groupies, limos, spotlights, fan clubs, backstage passes, original songs, managers, agents, a band . . . being a rock star sounds oh so glamorous.

Technorati Tags: Speaking,Marketing,Branding,Public Relations,YouTube,Videos,Barbara Rozgonyi

 

Wait – did I mention speakers?

Not the kind you listen to, but the professional speaker maybe you, like me, want to be. One of my goals in 2008 is to …

How to Accelerate PR Performance & Measure Results

If you read Joan Stewart, The Publicity Hound’s blog or e-zine [affiliate link], you might enjoy her “Help this Hound” feature. This post is in response to a question from one of Joan’s readers, a media relations professional, who put out a call for tips on how to deal with impatient clients.

Technorati Tags: Joan Stewart, publicity, PR tips, public relations, PRWeb, Barbara Rozgonyi, CoryWest Media, press release, client expectations

What to Ask …

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