Study: Marketers Embrace Social Media Big Time
Want to know how marketers really feel about social media?
Check out these statistics from Alterian’s seventh annual social media marketing survey.
- 70% work with 3 or more suppliers to accommodate marketing services such as digital
marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc.
- 23% work with a “staggering” 7 or more suppliers
- 66% will invest in social media marketing, known as SMM
- 40% will shift more than 20% of their traditional marketing to SMM
- …


















