Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts.

I’m sharing my twitter updates with you as they came out – short bursts of notes contained in lines of less than 140 characters. If you have questions, feel free to ask them in the comment box. As always, the updates are in reverse order.

Twitter Transcript

@mpranikoff – presenter for prnewswire – just found twitter id – great presentation! #mt0

showing flip video, great content creator [I use canon si5 for images-video-storage card converts to USB interface] prnewswire #mto

how to reach bloggers comment; engage don’t pitch; keep emails short; make ir relevant; find bloggers on alltop.com, twitter prnewswire #mto

give exhibitors key words-phrases you want them to use to create a good ring of info for SEO, add bloggers to media list prnewswire #mto

publicize show w/hashtags [+ technorati tags/blog categories] then listen, #prsa08 found out about wi-fi needs that way prnewswire #mto

long tail of PR communications: online 1st, then mainstream, then print, then search-share-blog, keep talking prnewswire #mto hello @katjapresnal! finland has highest internet penetration rate, korea highest for frequency of socnet visits #mto

lurk before you leap, listen to language, Google Trend-Insights to compare terms @prnewswire #mto

@prnewswire multimedia news release: domino’s cheesy garlic bread, after 1 mo 930 photo downloads, 7600 uniques, 86,000 view on YouTube #mto

prnewswire going over stats like 900,000 blog posts in 24 hrs technorati, only need to find 100-200 people to be successful #mto

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At the end of the presentation, I had the chance to chat with Michael for a bit. He told me about his presentations online. You can view Michael Pranikoff’s presentations on SlideShare, including . . .

PR Newswire Meet The Media – 09/04/08 – Michael Pranikoff

Michael Pranikoff – PRSA Northeast Conference 9/11/08

Twitter Case Study by PR Newswire

How SEO Can Dramatically Improve your PR Strategy – PR Newswire Webinar 8/12/08

To show you how SlideShare works, here’s one of Michael’s presentations:

Click on the arrow key to scroll through. One takeaway for you from this presentation, a free keywords WordTracker tool that mixes in Google trends.

You might also enjoy this post: @wiredprworks twitter coverage of keynote speaker David Meerman Scott at MeetingTechOnline Summit

Have a conference you’d like covered? Contact Barbara on twitter @wiredprworks.com or call 630.207.7530.

Your Turn

What more would you like to know about PR in a Web 2.0 world?

How does DNA relate to personal branding and community building? Read this post to find out.

On twitter, Gary Vaynerchuk, host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, shared a link to his New Media Expo presentation where he talked about how personal branding is in your DNA. At almost 48 minutes, the video is well worth watching [especially to hear Gary talk about his personal DNA], but if you don’t have the time right now, take a few moments and read these highlights.

Gary Vaynerchuk’s New Media Expo Presentation – My Top 20 Takeaways

1. Understand who you are and execute it – examine your personal DNA
2. “Legacy is greater than Currency” – the quote on Gary’s favorite t-shirt and a reminder that you don’t want to go for the quick sale, instead you want to build equity in the world
3. Two things that will absolutely win this game: community and content
4. Monetize: Google the words you want to talk about and look at who’s advertising to that audience, click on the ads and contact them about sponsoring you
5. Become part of the conversation in your space, allowing at least 1-3 hours a day to comment
6. Where should you be? EVERYWHERE!!!
7. Open as many platforms as you can
8. When you comment, leave a solid response that shows you understand the space
9. Search for your name every single day
10. Take what you can and build on it
11. Produce a show and own your niche – it’s a gold rush out there
12. Use Viddler instead of YouTube; you can add your own logo to Viddler
13. Uploading to YouTube is a huge mistake; you’re promoting their brand, not yours
14. Work 17-18 hours days on your projects
15. Understand what you want – you have to go with what’s important to you whether it’s being at your kids’ soccer games or owning the New York Jets
16. Stay on brand; @garyvee is Gary’s twitter id. He says it was a huge mistake.
17. You are going to control your message anymore; that ship has sailed. You will be defined by the universe.
18. Dominate your niche, no matter how small, and find the players who pay to advertise in your field and go after them.
19. Answer every single email, even if you get 250 a day like Gary does
20. Know what’s important to you, turn down opportunities if they conflict with your priorities

Video: Gary Vaynerchuk of Wine Library TV talks about Building Your Brand in a Web 2.0 World

Personal Branding-DNA Profile: Take a Peak into Your Passion

Let’s start with the top two takeaways:

Well, what is your personal DNA brand? If you’ve lost touch with your passion or you like so many things so much you’re not sure about your true love, ponder these questions and listen for answers to help you focus. Could your passion be Alf Season 2 – the example Gary uses in the video?

1. What do wake up excited about every morning?
2. What do you search for online?
3. What magazines and books do you read – why?
4. What do your friends ask you about?
5. What topics do know more about than most people?
6. Where do you love to go?
7. What did you like to do as a kid – why?
8. What would you do if money didn’t matter?
9. What are your doing when you’re having so much fun you lose all track of time?
10. What kind of legacy do you want to leave – for who and why?

Your Turn

How about you? What would you say if someone asked you: What do you live for?