When I checked into WordPress and saw my last post featured as the Blog of the Minute, I, uh, stared at the screen not believing my eyes. Checking in with a different browser, I saw a post on an Xbox gamer from the Blog of the Minute. So, maybe this placement is an April Fool’s Joke. But, hey, I have the image to prove I made it!
Posts tagged: Videos
In a previous post, I wrote about 10 Ways to Profit from Your Blog’s Search Engine Terms.
Today’s issue of CustomScoop PR Blog Jots caught my attention with this recap from PR Blogger’s post on 7 Ways to Improve a Blog’s SEO . . .
“In a post that proved its worth almost immediately, as it shot his blog to the top of Google’s results for searches regarding SEO, Stephen Davies outlines seven key strategies for maximizing your blog’s SEO potential. He recommends originality above all, but also offers useful tricks and hints, such as using searchable terms when inserting a hyperlink and labeling hyperlinks with commonly searched phrases. This is an excellent primer for bloggers looking to increase their traffic via search engines. ‘Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.’”
and a clip from the PR Blogger post . . .
“It seems that Search Engine Optimisation (SEO) is a subject often overlooked by the online PR community judging by the lack of discussion it generates. Let’s be honest, it’s not being talked about much. In fact, it doesn’t take a rocket scientist to predict that if ain’t being talked about by the more tech savvy PR people then it’s not being used a lot in the entire industry. Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.”
Definitely worth reading – and implementing.
Are you a blogger? If not, maybe you should be. Here’s a clip from a Yahoo! News article called “Blogs Are Put to Use as Business Machines:”
Creating your own blog helps spark publicity and enhances a company’s credibility, says Andy Sernovitz, chief executive of the Word of Mouth Marketing Association, which is based in Chicago. “People are already talking about you and your business right now on social networks and blogs. If you want it to be positive, you need to jump in and participate,” he said.
If blogs drive people to your Web site, it boosts business, Sernovitz says. “In a word-of-mouth world, the No. 1 source of product recommendation is people like us, not professional reviewers or Consumer Reports,” he said. “The overwhelming majority of purchases, close to 60 or 70%, is based on people turning to friends.”
Blogging works for me as a way to reach new audiences, connect with other bloggers and write about what’s on my mind. Because it’s free and offers so many options, WordPress is the preferred blogging platform for most internet marketers I know. Plus, Google loves WordPress.
Get your name listed in Website Magazine’s Who’s Who in the ‘Net Industry and you’ll join a community of experts – for free. While you’re there, sign up for a free Website Magazine subscription and check out the Website Magazine blog.
Today’s “Barbara Rozgonyi” Google alert came via email to let me know Google found me in the Website Magazine directory. Here’s the email message:
Google Web Alert for: Barbara Rozgonyi
Website Magazine – Who’s Who in the ‘Net Industry?
Barbara Rozgonyi is the founder of CoryWest Media (named after her mother and grandmother) based in and the moderator of the Marketing
This as-it-happens Google Alert is brought to you by Google.
Considering I joined this free directory awhile back, this isn’t timely news to me. But, the alert lets me know that Google picked up this listing. Today, it’s ranked number 13/1520 results for “Barbara Rozgonyi.”
Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked.
Reader feedback keeps you going and on track. Posting to a blog with viewer stats gives you clues to “best-selling” articles in real time. WordPress’ dashboard reports stats on referrers, number of views and click-throughs.
Here’s a list of search engine terms people used to find Wired PR Works yesterday. . .
Here’s how you can profit from your blog’s search term statistics . . .
- match key search terms to your categories, content and post titles to see what’s attracting the traffic and adjust categories [and your topic coverage] to draw additional viewers
- check your page rank for the search term, if you like the positioning, keep posting and nurture a community
- follow a few experts you like and cover their latest news on your blog with an affiliate link to their products, where appropriate
- chart changes in terms over a few weeks and readjust your writing plans on a monthly basis to add depth and consistency
- respond quickly with updates to most popular stories as they age so they appear fresh, not stale
- when you do a search for one of your search terms and it comes up on the light side, write a post or two and claim the search space as your own if you want that traffic
- promote the charities you support with a donation link, especially when they may not have a high page ranking site of their own
- search other blogs to see who’s writing about the same topics you are, check out their blog, comment on a few posts and then email the blogger to request a reciprocal blogroll posting
- type in the search term and see what else comes up; you may be surprised to find you own an obscure term that could generate some faithful traffic
- use the blog’s search term stats as a traffic estimator for new projects
Here’s my list of search terms from the last week . . .
pirate day kindergarten
BUILDINGS CELEBRATING DISCOVERING OF NEW
nintendo wii at kmart
2007 halloween retail
project mindshare 31
Marc Harty – Traffic from PR & Web 2.0
ultimate pr challenge
“marketing tricks” +gorilla +video
how did elvis get famous?
“list and found”
cartoon network stunt
lakhani become an expert
nintendo wii kmart
wii at sears
kitchen design american foursquare
mike woo-ming “big seminar”
alex mandossian teleseminar secrets
Nintendo Wii online marketing influencer
cartoon network publicity stunt
how to get media coverage from a publici
ultimate challenge video abe lincoln
“list and found”
ezine theme wordpress 2007
wealthy mind international
sears + wii
i learned the truth at 17 that love was
dove ad age
sears wii rss
little caesar’s commercials on youtube
cartoon network ads
Marc Harty pr
Sad videos on youtube – tributes
public relations planning cartoon
Nintendo Wii creatives
“john drury” chicago als
racy text messages ideas
live traffic video cam glen ellyn il
symbols in budweisers king crab commerci
biggest publicity ever
“Dick Desich” replay
mega essays entry
steve irwin youtube videos
22 rules of public relations
charity statistics in dupage county il
movie public relations seminar
Well, what’s your conclusion? Thanks for leaving your comments below!
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