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Posts tagged: Ultimate PR Secrets

Rick Frishman | Book and Author 101 Publicity Expert | Ultimate PR Secrets Replay

Posted on January 18, 2007

Rick Frishman Find out how to Listen to Rick Frishman’s Ultimate PR Secrets Interview . . .

Thanks to Rick Frishman for packing 60 minutes full of ideas, tips, how-tos and laughs. After meeting Rick in Atlanta last fall, I knew this was a call I’d enjoy – you will, too! There’s no quick and easy way to recap Rick’s call in a few bullet points. Here’s a quick overview of what you’ll hear Rick revealing . . .

· Why publicity is 100 times better than advertising

· How the Internet has changed everything and why things will never be the same

· Why you need a platform and how to build a herd

· What happens if you don’t know Rick’s dog’s name [hint: look on Rick’s site to find Rusty’s name and enough free resources to keep you reading through a pot of coffee over half a day]

· Loads of cheap and easy-to-use online resources to help you get your site set up and running in record time, including an all-in-one web marketing management system

· The 6 words every author wants to hear, but very few do, along with a strategies for getting a seat on TV sets and in radio studios

· How to become an author in 5 easy steps and in less than 90 days with detailed instructions for three alternative routes

· Why you need to buy dozens of domain names and where to go to get them for under $10

· Getting on Oprah: how do you do it and when you should go after it [Rick, are you sure it’ really okay to give out the name of the executive producer?]

· Real life stories about the “legends” in the business and what you can learn from them – hang in there and be persistent – you won’t believe who got rejected 33 times

· Understanding the pluses and minuses of radio, TV and other media sources and why you need to make being on morning radio a major priority

· How to maximize your effectiveness when you’re in front of the media to increase your chances for success – a great performance brings encore invitations

· Where and when to use audio and video as an integral part of a press kit and an audition for news shows

Here’s Rick’s Bio . . . Rick Frishman, president of Planned Television Arts, since 1982 is the driving force behind PTA’s exceptional growth. In 1993 PTA merged with Ruder•Finn and Rick serves as an Executive Vice President at Ruder•Finn. While supervising PTA’s success, he has remained one of the most powerful and energetic publicists in the media industry. Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the authors he has worked with include Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay. Rick joined the company in 1976 after working as a producer at WOR-AM in New York City. He has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications. Rick is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association. He and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a cockapoo named Rusty. Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide. He has appeared on Bloomberg TV numerous times and has also been a guest on “OPRAH“. You can see some of these appearances at www.rickfrishman.com.

Rick is the co-author 8 national best selling books. GUERRILLA MARKETING FOR WRITERS: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books 2000), and co-author of the national bestseller GUERRILLA PUBLICITY: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars with Jay Conrad Levinson and Jill Lublin (Adams Media Corp 2002). Rick’s new book NETWORKING MAGIC: Find the Best- from Doctors, Lawyers, and Accountants to Homes, Schools and Jobs was released by Adams Media Corp. on September 15, 2004 and immediately went to #1 at Barnes and NobleAu.com. Rick’s new book series “AUTHOR 101″ series hit stores in November of 2005. (with co- author Robyn Spizman) Books TWO, THREE AND FOUR will be released in 2006. Go to www.author101.com for details. Rick’s new book with Steven Schragis ’10 CLOWNS DON’T MAKE A CIRCUS” was released in May 2006. Rick is co host (with attorney Richard Solomon) of the radio show TAKING CARE OF BUSINESS which airs every Thursday from 2:00-3:00 pm on WCWP RADIO in Long Island, New York.

Find out more about Ultimate PR Secrets, the first virtual seminar to feature Million Dollar PR pros in an all-in-one free publicity event . . .

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Marc Harty | Web PR Traffic Strategies | Ultimate PR Secrets Replay

Posted on January 18, 2007

Marc Harty Web PR Traffic Strategies

Update: Find out how to listen to Marc Harty’s Ultimate PR Secrets interview

Thanks to Marc Harty, creator of PR Traffic – the Web-based press release optimization system, for being an Ultimate PR Secrets guest speaker. Claim your free report: “The 7 Deadly Sins Most People Commit with Web PR and how You Can Avoid Them.”

Here’s a quick interview recap along with Marc’s bio . . .

Listen in as Marc Harty reveals . . . Web PR Secrets: How To Bust Through The Myths And Explode Your Profits

[Note: Thanks to Marc for writing the promo copy - he's really good, isn't he?]

Web press releases are–ahem–getting lots of press these days. Too bad the “advice de jour” merely scratches the surface, or worse yet, descends into geek-speak in describing the numerous linking, optimization and “long tail” search engine traffic benefits.

Want the real story on Web PR? Marc, no bandwagon jumper he, has trained everyone from the “no tech skills crowd” to some of the top Internet marketers on Web PR like Alex Mandossian, Marlon Sanders, Joel Comm, Mark Victor Hansen, Michael Gerber [auther of the E-Myth] and Armand Morin.

At last, you’ll discover ALL of the following:

- three myths that sabotage 90% of press releases and how you can avoid them

- proven “hooks and angles” to jumpstart any release

- how to quickly and easily transform a plain text press release into a multimedia powerhouse

- how a 100 year old marketing vehicle can be YOUR ideal platform for ANY web 2.0 marketing efforts Join us for the easiest, fastest and most economical method of generating relevant web site traffic! Towards the end of the call Marc talks about how many press releases you need to be writing – I was surprised and you probably will be, too. Gotta run and start writing, but first here’s Marc’s bio ~ BIO: Marc Harty Marc once fancied himself a cartoonist. When no one else did, he opted, wisely, for a career in strategic marketing. Some 22 years and $218 million dollars later, Marc’s marketing and promotional insights still deliver maximum, sustainable ROI to everyone from small business entrepreneurs to mega-billion Fortune 500 companies. A sought after speaker on multiple continents, Marc speaks frequently and dynamically on Web PR, traffic generation and traffic conversion, social media, affiliate and email marketing, and ever the Aquarian—on one of his most enjoyable passions—kayaking. Marc’s breakthrough “PR Traffic” System is the first and most widely used Web PR Home Study Course in the world today. His tested, “under the radar” traffic methods, have earned him the nickname “Traffic MacGyver.” Marc’s clients include Alex Mandossian, Marlon Sanders, Joel Comm, Mark Victor Hansen, Michael Gerber [author of the E-Myth] and Armand Morin. Marc is CEO of MainTopic Media, Inc. MainTopic training leverages both media and message to transform the “info-fatigued” into ultra-achievers by focusing on—you guessed it—one main topic. Find out more about Ultimate PR Secrets, the first virtual seminar to feature Million Dollar PR pros in an all-in-one free publicity event . . .

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Jody Colvard | PR and Podcasting | Ultimate PR Secrets Replay

Posted on January 18, 2007

Jody Colvard, founder of FunMoneyGood and the Women’s Podcasting Network

Thanks to Jody Colvard for being an Ultimate PR Secrets guest speaker. Here’s a quick interview recap along with Jody’s bio . . .

Find out how to Listen to Jody Colvard on Podcasting, PR and the Digital Revolution

“PR is becoming a great influencer of the media.” Jody Colvard, founder of the FunMoneyGood podcast network. According to a press release announcing Jody Colvard’s launch of the Women’s Podcast Directory, the best kept secret in podcasting is that from moms to news, women dominate the new revolution. Jody taught her first podcasting class in 2005, the same year the editors of the New Oxford American Dictionary declared “podcasting” the word of the year, defining the term as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.” Podcasting now extends to video and will make its debut in many 2007 car models. As our population trends into taking their media with them, our cell phones will become our main communication device, predicts Jody. In the call Jody talks about who the digital media revolution is evolving and why it’s so important for small businesses, entrepreneurs, Internet marketers, coaches, non-profits and any other entity that wants to forge a more personal relationship with their prospects, clients and communities needs to seriously consider podcasting.

Top 3 Action Steps

  1. download the free source audio editing software, audacity at
  2. buy a microphone that plugs in the USB port, not the microphone jack, of your computer
  3. plug into a blog like Typepad, Blogger or WordPress

For ideas on how to moneytize your podcast, produce amazing content, publicize your content, get a paid sponsor [one podcasting program gets paid $100,000 for a 30 second plug] and learn how to get listed in the FunMoneyGood directory that gets 7,000,000 visitors a year, listen to Barbara Rozgonyi interview Jody Colvard.

Jody’s Bio . . .

Jody Colvard is the founder of the FunMoneyGood Network, an inspirational and motivational social media network, which empowers writers, speakers and experts with a global online platform to share their voices and messages through blogs and podcasting. The FunMoneyGood Network has helped many small businesses as well as larger companies, such as One World Live, JingleGram, Intel, Priceline, Office Max, PBS, ABC, Travelocity and Toshiba share their message with the world. Jody’s goal is to globally empower women on the Internet with the knowledge and tools that will allow them passion in their business, freedom in their finances and the ability to give to themselves and others, hence the motto for FunMoneyGood: “Have Fun. Make Money. Do Good.” A single parent of two children, now in their twenties, Jody takes her experience from all her many successes, from marketing, to art, to healing, to television and radio and combines them all into a network that provides platforms for people with passion and a message to be heard. Jody was recently invited to China, where she was one of the first women to teach blogging and podcasting.

Find out more about Ultimate PR Secrets, the first virtual seminar to feature Million Dollar PR pros in an all-in-one free publicity event . . .

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Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide. Check out our PR Espresso and marketing consulting packages.

Turn on your own Internet TV station

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Dave Lakhani | PR and Persuasion | Ultimate PR Secrets Replay

Posted on January 15, 2007

dave_lakhani.jpg

Find out how to Listen to Barbara Rozgonyi interview Dave Lakhani 

Ultimate PR Secrets, our virtual seminar featuring million dollar public relations pros, kicked off today with a presentation by Dave Lakhani. Back in June 2006, I met Dave at an Internet marketing seminar in LA. At that time, I was just wading into the edge of the water. Today, I feel like I jumped into the middle of the ocean – but now I know how to swim.

Dave’s a very approachable and encouraging guy. Still, it’s a bit intimidating to interview someone with Dave’s credentials. . .

Dave Lakhani’s been described as a “Marketing Genius,” “Business Acceleration Strategist” and “Multipreneur” by his peers and the media. Dave’s accomplishments include developing dynamic strategies to drive record-breaking growth and increases in sales in more than 500 businesses in the last 10 years. An in-demand speaker, author and trainer, Dave’s ideas have been applied by major corporations and organizations such as IBM, the U.S. Army, Rogers Media, Micron, GE, Wizard Academy and many more.

Dave’s two best-selling books, Persuasion -the Art of Getting What You Want and The Power of an Hour: Business and Life Mastery in One Hour a Week. Dave’s advice is frequently seen in magazines including Selling Power, Sales and Marketing Management, Entrepreneur, Business Solutions and PC Magazine. Major media appearances include Business Radio Network, The Business Connection, The Today Show and dozens more. Dave is a Master Practitioner of Neuro-Linguistic Programming.

Highlights from today’s interview:

- 0ver 70% of news is “placed news,” which leaves lots of room for story coverage

- third-party endorsements strengthen your credibility

- telling compelling personal stories is powerful and effective

- pick up on “transformational mechanisms” – anything that could relate to a story you want to tell

- 7 Steps to to take to get started – let’s look at these 3

1. Come up with an interesting and relevant story to tell to an audience that wants to listen

2. Be the news, watch the news and know what’s needed

3. Give them a media release that tells your story and creates curiosity

- engage changing PR strategies and leverage tools like YouTube, Google Video and blogs to build expert status

Next Up: Jody Colvard on podcasting

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Million Dollar PR Pros Tell How to Turbo-Charge 2007 Publicity Plans

Posted on January 4, 2007

The second release about our first virtual seminar of 2007 is now out . . .  

Million Dollar PR Pros Tell How to Turbo-Charge 2007 Publicity Plans

Business owners and entrepreneurs everywhere can jumpstart their 2007 publicity plans by getting the expert advice they need from eight leading publicity pros in an upcoming virtual seminar called Ultimate PR Secrets, a series of expert interviews with free registration now online at www.ultimateprsecrets.com. 

Presenters include an eclectic mix of best-selling authors, nationally recognized speakers, a PR SEO strategist, a podcasting expert and guerrilla publicity gurus.

Set to launch on January 15, the Ultimate PR Secrets speaker line-up includes Dave Lakhani, Jody Colvard, Rick Frishman, Marc Harty, Dan Janal, Jill Lublin, Joan Stewart and a mystery guest.

 

“Ultimate PR Secrets students will learn how to dramatically improve their visibility – with the media, their prospects and clients – using the power of publicity in 2007. We’re thrilled to present these top-notch PR experts in our first 2007 virtual seminar event, Ultimate PR Secrets,” said Barbara Rozgonyi, founder of CoryWest Media and the virtual event’s interviewer and promoter. “Considering it would cost over $50,000 to contract them all to speak at a live event, we thank each one of them for sharing their valuable expertise in our free virtual learning event.”

 

Anyone who visits http://www.ultimateprsecrets.com may enter their name and email address to be added to the Ultimate PR Secrets VIP list, which gives them priority access to fee-free live interviews with million dollar publicity experts.

 

Presented and produced by CoryWest Media, Ultimate PR Secrets is one of the first live distance learning events to focus on public relations and is the only event ever to bring these eight experts together in a virtual seminar format. Registration is open through mid-January at http://www.ultimateprsecrets.com.

 

For more information about the virtual seminar, interviews, advertising, sponsorships or affiliate marketing opportunities, contact CoryWest Media at 630.942.9542 or connect AT corywestmedia.com.

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