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Posts tagged: Twitter

List PR | Women, Influence and Social Media

Posted on October 13, 2008

Today, there’s a new roundup of the 50 of the most powerful and influential women in social media. Kudos to Ron Hudson for coming up with the idea. Hat tip to @resourcefulmom for sending a link via twitter. The list came from twitter suggestions, which is one way to generate nominations based on popularity at a particular platform.

alexa-top-blogs

For fun, I decided to see how my rankings stacked up. I was surprised to see this blog ranks in the top 30 most influential women in social media, using the author’s Alexa ranking criteria. But, to me, this really isn’t accurate when you consider how many other powerful women in social media are also not on this list.

Generating this kind of list is a good way to get attention – for you and the people who make it. To further personalize and quantify the results, brand your list. Invite suggestions for additions, including from those who nominate themselves. And, if you think you should be on a list write your own post about where and how you fit in.

Your Turn

How do you decide who’s influential? How do you value Alexa rankings?

3 Comments - Posted in Social Media Tagged with:

Personal Branding | How DNA Relates to Community

Posted on October 9, 2008

How does DNA relate to personal branding and community building? Read this post to find out.

On twitter, Gary Vaynerchuk, host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, shared a link to his New Media Expo presentation where he talked about how personal branding is in your DNA. At almost 48 minutes, the video is well worth watching [especially to hear Gary talk about his personal DNA], but if you don’t have the time right now, take a few moments and read these highlights.

Gary Vaynerchuk’s New Media Expo Presentation – My Top 20 Takeaways

  1. Understand who you are and execute it – examine your personal DNA
  2. “Legacy is greater than Currency” – the quote on Gary’s favorite t-shirt and a reminder that you don’t want to go for the quick sale, instead you want to build equity in the world
  3. Two things that will absolutely win this game: community and content
  4. Monetize: Google the words you want to talk about and look at who’s advertising to that audience, click on the ads and contact them about sponsoring you
  5. Become part of the conversation in your space, allowing at least 1-3 hours a day to comment
  6. Where should you be? EVERYWHERE!!!
  7. Open as many platforms as you can
  8. When you comment, leave a solid response that shows you understand the space
  9. Search for your name every single day
  10. Take what you can and build on it
  11. Produce a show and own your niche – it’s a gold rush out there
  12. Use Viddler instead of YouTube; you can add your own logo to Viddler
  13. Uploading to YouTube is a huge mistake; you’re promoting their brand, not yours
  14. Work 17-18 hours days on your projects
  15. Understand what you want – you have to go with what’s important to you whether it’s being at your kids’ soccer games or owning the New York Jets
  16. Stay on brand; @garyvee is Gary’s twitter id. He says it was a huge mistake.
  17. You are going to control your message anymore; that ship has sailed. You will be defined by the universe.
  18. Dominate your niche, no matter how small, and find the players who pay to advertise in your field and go after them.
  19. Answer every single email, even if you get 250 a day like Gary does
  20. Know what’s important to you, turn down opportunities if they conflict with your priorities

Video: Gary Vaynerchuk of Wine Library TV talks about Building Your Brand in a Web 2.0 World

 

Personal Branding-DNA Profile: Take a Peak into Your Passion

Let’s start with the top two takeaways:

  • Understand who you are and execute it – examine your personal DNA
  • “Legacy is greater than Currency” – the quote on Gary’s favorite t-shirt and a reminder that you don’t want to go for the quick sale, instead you want to build equity in the world

    • Well, what is your personal DNA brand? If you’ve lost touch with your passion or you like so many things so much you’re not sure about your true love, ponder these questions and listen for answers to help you focus. Could your passion be Alf Season 2 – the example Gary uses in the video?

    alf-season-two

    1. What do wake up excited about every morning?
    2. What do you search for online?
    3. What magazines and books do you read – why?
    4. What do your friends ask you about?
    5. What topics do know more about than most people?
    6. Where do you love to go?
    7. What did you like to do as a kid – why?
    8. What would you do if money didn’t matter?
    9. What are your doing when you’re having so much fun you lose all track of time?
    10. What kind of legacy do you want to leave – for who and why?

    Your Turn

    How about you? What would you say if someone asked you: What do you live for?

     

    5 Comments - Posted in Branding Tagged with: , ,

    Social Media Study | 85% want two-way social media communication with companies online

    Posted on October 1, 2008

    Thanks to David Meerman Scott for sending out an update on twitter about this study from Cone that finds Americans expect companies to be present in their social media lives. Sounds like social media is moving into the masses. Read my take on The State of Social Media 2008 by Brian Solis.

    Social Media Study Highlights 

    1. Almost 60 percent of Americans interact with companies on a social media Web site
    2. Men are twice as likely, 33%, as women, 17%, to interact frequently (one or more times per week) with companies via social media
    3. One-third of younger, ages 18-34, and wealthier households with annual income over $75,000 believe companies should actively market to them via social networks
    4. Two-thirds of the wealthiest households and households with 3 or more members feel stronger connections to brands they interact with online.
    5. 93 percent of Americans believe a company should have a presence in social media
    6. 85 percent believe a company should not only be present but also interact with its consumers via social media

    Completed online September 11-12 2008, this information comes from a group of 1092 adults, comprised of 525 men and 567 women 18 years of age and older. Part of the Omnicon Group, Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust.

    What do you think?

    According to the release the margin of error associated with a sample of this size is ± 3%. Do the results line up with how you interact with companies online? Is this study a call to immediate action  – why and to who?

    0 Comments - Posted in Social Media Tagged with:

    Social Media, Marketing & PR | Start Talking to Each Other

    Posted on October 1, 2008

    conversation prism-jessethomas-briansolisSocial media: what is it? Is it tools? How does it work? Why should I care? Where is it all going?

    If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone.

    There is no one set, standard response that sums up neat and tidy answers to what makes social media tick. That’s why I have a hard time explaining what I do online to people who also ask: what is a blog? and in a hushed voice, do you think I’ve ever been to a blog?

    For the deeper answers, I look to people who take the time to observe, reflect and report. People like Brian Solis who writes the blog PR2.0. Brian’s most recent masterpiece is a piece called The State of Social Media 2008.

    Brian says everyone is a social media expert – whether you know that or not.  He helps us out with graphics, like this one, called the conversation prism. And, he details how social media works and where it’s going in 2009.

    For me, social media is perpetual newness: new people, new ideas, new places and new online community connections to explore. To get there, all you have to do is start talking to each other.

    What do you think?
    What does social media mean to you?

     

    1 Comment - Posted in Online PR, Social Media Tagged with: ,

    BlogWorld08 Sessions Guide | Twitter Transcripts

    Posted on September 29, 2008

    Thanks to all of you who asked for a copy of my tweet transcripts. Here’s the list from the 10 sessions I attended. Did you go to BlogWorld? Please share your resources with us in the comments section.

    1. State of the Blogosphere
    2. Making Money Online – Tips from Top Bloggers
    3. Social Media in the Newsroom
    4. Book Deals, Digital Assets and Corporate Sponsorships for Bloggers
    5. How Not to Use Social Media
    6. Twitter as Micro-Journalism: Breaking News in 140 Characters or Less
    7. How to Sell Direct Advertising on Blogs
    8. Search Engine Optimization for Blogs
    9. Parlaying Internet Fame into Media Attention
    10. Bloggers and PR Strategies

    1 Comment - Posted in Social Media Tagged with: ,