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Posts tagged: Twitter

Meet a Marketing-PR-Publishing Role Model: David Meerman Scott

Posted on November 6, 2008

barbara rozgonyi-david meerman scott

Forget marketing. Forget PR. Forget being a company. Be. A. Publisher.

That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today.

But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, you already knew that, didn’t you?

I talk about this guy – a lot. Every single one of our clients has his book. I mention his book every chance I get. I  even selected David’s book as the course guide for The Academy for Not-for-Profit’s Excellence’s strategic marketing course.

David’s blog, Web Ink Now, is one to bookmark. 

Meeting David was a big moment for me. It was great to see him speak and get my book signed, but I forgot to thank him for sending out a guest code for complimentary conference registration and for mentioning Wired PR Works [one of over 160 blogs] in The New Rules of Marketing and PR.

Twitter Transcript

Here’s a copy of my twitter updates from David’s presentation, ordered from the end to the beginning. Text is as exactly as keyed in with no editing.

how to integrate social media: focus on buyer personas & build out an online media room w/social media links where buyers are @dmscott #mto

tweet about stuff that’s interesting, something you learned, a question somebody asked @dmscott #mto

write news releases to reach buyers who have google alerts, speak directly to the millions of people who read online @dmscott #mto

to a ask question via twitter for @dmscott [David Meerman Scott] use #mto

not playing nice – 3m steals post-in idea won’t pay $2,000 for image rights, play nice in the sandbox @dmscott #mto

emc.com case study via YouTube, flickr, twitter to get feedback right away via @emcworld @dmscott #mto

use tools for social networking to have an event begin [just wrote about this on wiredprworks about @smcchicago:)] @dmscott #mto

the back button is the 3rd most used web feature – @dmscott #mto

on the web, you are what you publish “The money quote for twitter” @dmscott #mto

grateful dead allowed people to record shows [my husband was one of them] @dmscott is a fan #mto

@dmscott now talking about b2b toilet co cws.com’s say no to dirt youtube video 2 million views #mto

case study – Universal studios 1 person told 7 bloggers about Harry Potter theme park reached 350million in 24 hrs @dmscott #mto

consider hiring a journalist – they know how to get the story out there @dmscott #mto

use one word and don’t talk about your product – change, safety & cut the gobbledygook like next generation @dmscott #mto

others people tell and spread your story for you – 7 #mto sign ups w/in 10 mins of @dmscott’s update – I’m one of them :)

@dmscott now talking about twitter hastags, NPR’s #votereport, @barackobama told twitter about VP 1st #mto

target your buyer personas & get to know them Don’t think like a marketer, a PR person, a corporation, think like a publisher @dmscott #mto

~~~~~~~~~~~~~~~~~

After signing books, David was off to speak to the National Association of Realtors, one of his biggest audiences ever.

Right now, you can download David Meerman Scott’s free ebook, The New Rules of Viral Marketing.

7 Comments - Posted in Marketing, Online PR Tagged with: , , ,

Facebook PR | Marketing Local Events with Social Media

Posted on November 3, 2008

chicago-social-media-1008-5 Thinking of promoting an event on Facebook? Why not try it? It’s as easy as fill in the blanks. But, like most communications, being strategic brings better results. Here’s a behind-the-scenes look at my first attempt at creating a Facebook event for Chicago’s Social Media Club.

Nine days after posting the event on Facebook, the Chicago Social Media Club kick off site recorded 88 confirmed guests, 53 maybe attending, 65 not attending, 67 awaiting reply. Over 60 guests crammed into the Pepper Canister.

In July, the group created the Social Media Club Chicago Facebook site. To promote the kick off, we invited all the members to attend and added a link to the home page.

It was definitely worth the few minutes it took to set up the event site. We found that the Facebook [and accompanying twitter] connections added an automatic ice-breaking element to the event.

One recommendation: visit the event location and meet with the management before you host the event. Make sure they can hold your crowd and work out how bar or food tabs will be paid before you get there. Thanks so much to Amber Naslund of Altitude Branding for helping work out the logistics on this one and to all of the folks who attended this event. Looking forward to the next one!

How to promote an event on Facebook – what you need to know

facebook-event

Mechanics

Dave Taylor shows how to create a new event in Facebook.

Troubleshooting

Facebook Event frequently asked questions.

Social Media Event Strategy

Title 

Come up with a catchy name for the event: Chicago Social Media Club Kick-off – states the purpose

Tagline

“Let’s put Chicago on the Social Media Club Map” is a call to action that invites and shares a common goal

Description

Wow! We have a big group here – let’s get together to launch Chicago’s Social Media Club Chapter.
Interested? RSVP to this event.
Follow @smcchicago on twitter.com
Add your name to the Chicago Social Media ClubWa’s Chapter on the wiki: http://socialmediaclub.pbwiki.com/ChicagoIL password = media
See who you know in this group and come to the kick-off together!

Here, a brief description works as a way to convey purpose, invite action and offer multiple ways to engage.

Topic

The more interesting, the better your turn out.

People 

Grow your group before the event or connect with other groups you think might be interested in your event. Not sure? Contact the group’s admin to see what they think.

Word of Mouth 

People will tell their friends about your event – one person who came to ours invited a dozen friends

Association

Team up with a larger group or start your own chapter.

Timing

Would the response have been better with more notice? You’ll have to test the timing that works best for you and your group.

Twitter

Set up a twitter account for the event and make sure to monitor it daily. Recruit some twitter colleagues who will promote the event before and after.

Follow Up

The day of the event I sent a message to all guests with a map and parking information. After the event, send out a message to let people know that pictures are up and also when the next event will be.

What Else?

4 Comments - Posted in Events, Social Media Tagged with: ,

Chicago Social Media Club Kicks Off

Posted on October 22, 2008

 socialmediaclublogo

Next week, Chicago’s Social Media Club chapter will host its first event. I’m part of a core group of folks who are working to launch our chapter, one of many connecting social media people throughout the world.

If you’re in Chicago and you’re into social media, I’m hoping you’ll join us!

Date: October 30, 2008

Time: 5:30-7:30 p.m.

Place: Pepper Canister, 509 N. Wells

Other ways to connect . . .

Follow @smcchicago on twitter.com

Chicago Social Media Club wiki – add your name and contact information

Check out our Facebook Group to see who you know – or who you’d like to meet.

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1 Comment - Posted in Social Media Tagged with: ,

Twitter Talk | Can Tiny Conversations Buffalo Relationships?

Posted on October 20, 2008

 buffalo

Three conversations about twitter, but not on twitter, that took place over the weekend stick in my mind.

Person One

“Barbara, I think you’re over emphasizing the importance of twitter.” [Never mind that. Thanks to @dmscott, I’m going to MeetingTech Online Summit for free!]

Person Two

Not on twitter, but wowed by reach possibilities.

Person Three

Not on twitter, compares to Facebook.

Let’s focus on the third because it’s the most interesting.

Me: I’m not sure twitter is working as well as I want it to for the amount of time I put into updating every day.

CS: How many times a day do you update on twitter?

Me: According to FollowCost, about 10 times a day.

CS: There’s no way I’d follow you, that’s too much.

Me: How many times a day do you and your friends update on Facebook?

CS: Only once or twice and then we talk a lot on our walls or in IM.

Me: That’s it?

CS: How could you have so many updates? What are you talking about?

Me: Resources, posts I like . . .

As I started to think about my updates I realized that my relationships with people on twitter might grow better and closer if we took our conversation somewhere besides twitter, like in the comment box, in IM [which I don’t use, but probably should], via email, or get this – over the phone.

Talking on twitter is like light snacking, a bite here and bite there. It’s a great way to get started and figure out who you liked to get to know better. Then, it’s up to you to take the next step. But what is the next step? How do you decide when to move your conversation offline? How does twitter fit into your interactive marketing communications plan?

Image: Barbara Rozgonyi, 10/19/08, copyright 2008, Two Buffaloes, One Tongue

1 Comment - Posted in Marketing Tagged with:

Twitter PR | 5 Ways to Measure Rank, Reach, Results

Posted on October 14, 2008

So, you’re on twitter. So am I.

Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective?

Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you want to value your social media presence.

1 Twitter Grader

Outside of updating and connecting and following wherever the action takes you, one way to find out how you’re doing is to measure your performance with the twitter grader.  Click on this screen shot to see my twitter grade. Other report features include terms and suggested people to follow. The total number of twitter users seems low at 56,492 ; estimates on the number of total twitter users exceed 3 million. 

twitter-grade-wiredprworks 

2 Twitter Page Rank

Steve Rubel suggests that page rank is the ultimate measure of online influence and offers this tool to check Google page rank.  In his post, he talks about checking page rank for twitter and friendfeed sites. @wiredprworks on twitter.com ‘s page rank is now a 5, while http://barbararozgonyi-wiredprworks.com is now a 4 [down from a 5 because I dropped ad words?] and http://www.wiredprworks.com is also a 5 – even though this URL is a domain redirect. So, my twitter id is out ranking my blog’s main address.

3 Google Results for Your Twitter ID

Google site:twitter.com “twitterid”

Google twitter id

Set up a Google Alert for @yourtwitterid

4 Twitter Monitoring

Twitter Search search by keywords or name

TweetBeep customizable twitter alerts via email 

TwitScoop tells you what’s happening on twitter right now

5 Twinfluence = Twitter Influence

twitter-influence

Here you can measure reach. For example, wiredprworks on twitter.com reaches over 1.2 million people. Hat tip to @prsarahevans for mentioning twinfluence.

Your Turn

Why do you follow the people you do on twitter? How do see twitter evolving as a marketing-pr-seo tool in the next 3-6 months?

7 Comments - Posted in PR, SEO Tagged with: ,