On March 6 and 7, I attended Alex Mandossian’s Teleseminar Secrets Reunion  – check out my album on flickr. I didn’t tweet much or live blog at all. Why? Alex is a fantastic speaker and one who deserves complete attention. So, I went back to taking notes the old-fashioned way: in a spiral notebook. It’s more liberating and I got much more out of the content.

Phenomenal is the only word that describes the networking.

Want to follow the Teleseminar Secrets folks on twitter? Check out Mari Smith’s TSS reunion twitter directory and Pat and Lorna’s spectacular list of Teleseminarians on twitter and their websites.

Teleseminar Secrets Reunion 2009 Review

Here’s what I liked most about the day and a half program and what I’d like to suggest you test at your events.

• Limit attendance to 150 for a group that is intimate, yet big enough to explore.
• Give people a networking guide. In this case, who are you, why are you here and who is your best prospect. This way, everyone’s sorting for the same information.
• Set expectations and go over the rules of the game up front. Alex set the tone by requesting that everyone listen to an audio guide before we got to the conference. I downloaded the file and started to listen to it on my flight. It starts out with some high-energy, groovy music. So, I turned it up. About three seconds later, the flight attendant came by and said “You’re not plugged in.” Oops . . . while the incident did make the people around me laugh, it was embarrassing. Never say I don’t know how to get attention.
• “Pack My Bag” moments – Alex tested this out for the first time. Here’s how it works: anytime you feel like you’ve gotten enough value and you could go home, it’s a pack my bag moment. You stand up, say “I’m packing my bags.” and tell the group your moment.
• Chart out your life’s defining events – what was your life like at the time: lousy, ho-hum or great? Alex went back 20 years. Why not chart out your life over the next 20 years and see what you’d like to accomplish?
• Reach higher achievement by following 12 principles that make good entrepreneurs great. The top 3 for me:

1. Focus on improving, not just inventing.
2. Focus on relationships, not just transactions.
3. Focus on a positive no thanks, not just a yes.

Were you at the Teleseminar Secrets Reunion? What was your biggest takeaway?

It’s teleseminar training time. Alex Mandossian is on the phone right now giving away some great information about his course that teaches you how to market your business using teleseminars.

This is an affiliate link that takes you to a page to a $20 preview call offer. You’ll get access to a three-hour recording packed with information that will help you break into teleseminars, including what to do and case studies that show you how to produce your own teleseminars. Yes, I get paid. Anyone who sells the course gets the commission and there are a variety of offers out there. It might be too late to write about this product; there’s a limited number of open seats. And, you should check out what other people are offering if you’re considering buying. My offer?

- 8 hours of Ultimate PR Secrets master recordings, valued at $397

- 1.5 hours of personalized teleseminar social media and online PR marketing coaching, valued at $450

To claim your bonuses, you have to buy TSS through my affiliate site at www.teleseminar-secrets-revealed.com and then email a copy of your receipt to connect AT corywestmedia.com.

Why I Recommend Teleseminar Secrets

Thanks to Alex, I produced Ultimate PR Secrets, a program that introduced me to eight of the biggest names in the PR business. Alex gave me the information, but he also motivated me to get up the courage to call the speakers and the tools I needed to get produce the virtual seminar.

Tonight he’s introducing the next version. The training includes live phone calls with Alex, recordings, transcripts, special offers, admission to a mastermind group, a pre-loaded learn pod with over 60 CDs of his best teleseminars, website templates, tested email templates, private resources lists and lifetime alumni privileges.a pre

If you want to study how to market online, manage affiliates and package information, this program is worth the price. But, if you’re not going to work it right away, take a pass. And, if you don’t have that kind of money to invest, don’t buy it. This program isn’t for everybody. It is for people who are looking for a system that works that comes with copy, affiliate marketing instruction, web designs and mastermind connections.

When I bought the program in 2005, it was a stretch to pay that much, but I’m so glad I did. It’s a great class, Alex is a master teacher and he discounts almost every single course he offers to his alums.

Originally Published in December 2007

How unusual – my second post of the day with a recommendation for something that makes you and your business better. Interested in becoming a Teleseminar Secrets [link goes to my affiliate site] student? Here’s my story.  But, you don’t have to buy in yet – just listen to the Teleseminar Secrets preview call for $20 before December 5, 2008 [changed for this year's date].

In November 2006, I first mentioned Alex Mandossian’s Teleseminar Secrets on this blog and heavily promoted the program to my ezine subscribers.

Why?

Let’s go back to the beginning. Make that December 2005 . . . can you remember two years ago?

Follow me, I know the way. Surely you remember going to the best of the last of the 2005 movies – King Kong and Brokeback Mountain ring a bell?

Now, do you know where you 24 months ago?

I do. I was – not – into Internet marketing or thinking of myself as much of an expert in anything when along comes my friend Jenny who emails me to let me know I should be taking a course from some guy she knows named Alex. And, by the way it costs $1800. “But not for you,” she says because “I’ll split my commission. And, I’ll have a study group to keep you on track.”

So began my fate-full decision to become an Alex Mandossian student. I dropped out of book group; played Alex live on my speaker phone; learned how to market and host a teleseminar and even offered free teleseminar marketing and production to 200 of my closest colleagues. Thankfully, only one took me up on it.

My first teleseminar, “How to Transform Your Company Into a Customer Magnet,” become my ethical bribe in exchange for an email opt-it for over a year. In January, I produced Ultimate PR Secrets, a virtual PR event. 

Part coach, part professor, part long-distance mastermind colleague, Alex is one of the best teachers and marketers I know. After I went through TSS, I bought into many other continuing education programs. Finding someone with Alex’s skill, finesse and dedication to his students’ success is genuinely refreshing. And, once you become a TSS student, you are a teleseminarian for life.

Last year, my blog was one of a handful that promoted or mentioned TSS.

Although searches for Teleseminar Secrets wind up here, this is my first 2008 promo post. Considering the doors close tomorrow, I’m on the late[r] side. I’m struggling with keeping a balance between information and promotional blogging.

Speaking of blogging, in last night’s TSS preview call, it was clear the host himself is a big blogger:  Alex Mandossian’s blog.

Last night Alex said he was into dialogue. The lines went dead for a few minutes after he opened them for comments from callers. An early blip in an otherwise flawless call, Alex used the line drop as proof that engaging callers is important. Engaging readers is important, too and that’s why he uses so much video on his blog.

Beyond the move into blogging, my other big takeaway from last night’s call is Alex’s suggestion that the marketing funnel isn’t working. I agree with him when he says he’d rather have 10 $2000 students than 200 $10 ebook buyers. When you take away the ladder, funnel or whatever you call it and let the buyers buy in where they want, everyone wins. Why make someone buy in sequences when they want to start at the top? Do you agree? What do you think?

Oh . . . here’s my 2008 Teleseminar Secrets bonus offer:

- 8 hours of Ultimate PR Secrets master recordings, valued at $397

- 1.5 hours of personalized teleseminar social media and online PR marketing coaching, valued at $450

To claim your bonuses, you have to buy TSS through my affiliate site at www.teleseminar-secrets-revealed.com and then email a copy of your receipt to connect AT corywestmedia.com.

How unusual – my second post of the day with a recommendation for something that makes you and your business better. Interested in becoming a Teleseminar Secrets [link goes to my affiliate site] student? Here’s my story – and my offer to give you $450 to take the course, along with $697 in other bonuses.  But, you don’t have to buy in yet – just listen to the Teleseminar Secrets preview call for $20 before December 9, 2007.

In November 2006, I first mentioned Alex Mandossian’s Teleseminar Secrets on this blog and heavily promoted the program to my ezine subscribers.

Why?

Let’s go back to the beginning. Make that December 2005 . . . can you remember two years ago?

Follow me, I know the way. Surely you remember going to the best of the last of the 2005 movies – King Kong and Brokeback Mountain ring a bell?

Now, do you know where you 24 months ago?

I do. I was – not – into Internet marketing or thinking of myself as much of an expert in anything when along comes my friend Jenny who emails me to let me know I should be taking a course from some guy she knows named Alex. And, by the way it costs $1800. “But not for you,” she says because “I’ll split my commission. And, I’ll have a study group to keep you on track.”

So began my fate-full decision to become an Alex Mandossian student. I dropped out of book group; played Alex live on my speaker phone; learned how to market and host a teleseminar and even offered free teleseminar marketing and production to 200 of my closest colleagues. Thankfully, only one took me up on it. 

My first teleseminar, “How to Transform Your Company Into a Customer Magnet,” become my ethical bribe in exchange for an email opt-it for over a year. In January, I produced Ultimate PR Secrets, a virtual PR event.  

Part coach, part professor, part long-distance mastermind colleague, Alex is one of the best teachers and marketers I know. After I went through TSS, I bought into many other continuing education programs. Finding someone with Alex’s skill, finesse and dedication to his students’ success is genuinely refreshing. And, once you become a TSS student, you are a teleseminarian for life.

Last year, my blog was one of a handful that promoted or mentioned TSS.

Although searches for Telseminar Secrets wind up here, this is my first 2008 promo post. Considering the doors close tomorrow, I’m on the late[r] side. I’m struggling with keeping a balance between information and promotional blogging.

Speaking of blogging, in last night’s TSS preview call, it was clear the host himself is a big blogger:  Alex Mandossian’s blog.

Last night Alex said he was into dialogue. The lines went dead for a few minutes after he opened them for comments from callers. An early blip in an otherwise flawless call, Alex used the line drop as proof that engaging callers is important. Engaging readers is important, too and that’s why he uses so much video on his blog.

Beyond the move into blogging, my other big takeaway from last night’s call is Alex’s suggestion that the marketing funnel isn’t working. I agree with him when he says he’d rather have 10 $2000 students than 200 $10 ebook buyers. When you take away the ladder, funnel or whatever you call it and let the buyers buy in where they want, everyone wins. Why make someone buy in sequences when they want to start at the top? Do you agree? What do you think?

Oh . . . here’s my 2008 Teleseminar Secrets bonus offer:

- $450 rebate [50% of the affilate commission]

- 8 hours of Ultimate PR Secrets master recordings, valued at $397

- 1 hour of teleseminar marketing coaching, valued at $300

To claim your bonuses, you have to buy TSS through my affiliate site at www.teleseminar-secrets-revealed.com and then email a copy of your receipt to connect AT corywestmedia DOT com

Here’s the latest from Marketing Transformations Network News, an ongoing series of marketing and PR tools published for an international audience by CoryWest Media, LLC.

Teleseminars as PR Tools

How to Turn Your Phone into a Profitable Publishing Platform

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article,

contact connect AT corywestmedia DOT com.

Click Here to Access Alex Mandossian’s Teleseminar Secrets

Looking for a simple, low-tech way to reach your target market? If you can dial a phone, you can conduct a teleseminar. Calling into a conference line, talking, recording your call and then packaging the content for release to the right audience positions you as a subject matter expert. In this article, you’ll discover the ten steps you need to take to turn your phone into a publishing platform that generates prospects and ongoing revenue.

1. Select a Teleseminar Topic

What do people want to know more about? What makes you an authority? If you’re not the authority, interview a panel of experts.

2. Map out a Teleseminar Call Format

Will this be a how-to, interview or case study? Can callers ask questions or will lines by muted? Set up series of calls to spread the experience and the content out over several weeks.

3. Script Your “Show”

Lead in music brands the call as a program. Adding another voice on the call, as an introducer, co-host, guest or narrator enhances the tone and content.

4. Secure a Teleconference Bridge Line

Free conference call providers allow you to schedule the call, let everyone be on the line at once, record it and store it online. You and your callers pay long-distance charges. Professional teleseminar presenters prefer to reserve a paid conference call bridge line that offers higher quality and better reliability.

5. Invite Listeners

Which communication channel works best for your audience? Start here and then consider layering marketing via email, direct mail, news releases, blog posts, joint venture partners, online event services, you guest’s communication routes and Google AdWords.

6. Record Your Teleseminar Content

If you’re a beginner, think about engaging a professional sound engineer to record the call, adjust sound levels and edit out pauses and special offers for live call listeners only. Use Sony SoundForge software to record the call and edit it yourself.

7. Transcribe Your Teleseminar Content to an Ebook

Once the call is complete, send the recording to a transcription service. An hour-long teleseminar translates into a 50 page ebook. String a few of these together, edit and the content and you have enough information to self-publish a manual or an ebook to either sell or offer as a promotion.

8. Offer Teleseminar Replays

Sometimes you want to offer replays for free: a 30 minute recording is enough time to introduce you and your concepts to listeners and works to advance them from a preliminary relationship into a repeat buyer.

9. Moneytize Your Teleseminar Content

Package the content as downloadable mp3s, CDs or ebooks and sell it on your site, at ebay or on www.amazon.com. Check your competition to see what’s selling and at what price, then sell yours for more as a higher value or less as an introductory or quick start program.

10. Repeat

Producing the teleseminar is relatively easy: you need a phone and a recording device. You can even produce the teleseminar for playback to a live audience. Marketing and promoting teleseminars takes some planning – repeating and refining your process makes for a finely crafted, highly valued listener experience.

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away free information whenever I want. Like today’s guide, which is packed with links, ideas and resources. Want to join my herd? Sign up for a free MTN Ezine subscription and get marketing tips, PR advice, special bonus offers and videos all aimed directly at growing your business quickly, profitably and in creative directions.