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Posts tagged: Subject Matter Expert

TV Talking Points | PR on Camera

Posted on October 2, 2007

Lucky enough to get on TV? Congratulations! Most segments are short so you’ll want to have talking points or key messages that you’ll be sure to convey.

Today, one of our clients was on TV. Well, not really. The guest who appeared on their behalf demonstrated a fall recipe. Given that the 180 second segment was more about how to saute, puree and serve than anything else, we prepared a quick list of six or so important messages. How many got mentioned? Maybe one or two. But that’s okay. Why? Because the station’s site links to our event and promotes it long after the on-air segment is over.

Here’s how to make the most of your 180 seconds of on-air TV time:

- submit photos to go along with your segment and add your logo or website as a watermark or border to let viewers know where to go

- mention your website or blog at least once and spell it out to avoid confusion

- give the station a “slide” or image to use with important information, including your contact number and web address

- practice with someone before you go on, ask them to ask you question; videotape your test run and analyze it for appearance, messages and timing

- email suggested questions or highlights to the producer so that the host will have a guide on what to ask

- look at the host and speak with them as a person; focus your attention on them and not the camera

- add a link to the coverage on your site or blog to let your readers know about your appearance

- request a clip to use online before you go on and find out how you can use it in compliance with the station’s replay rights

- add the appearance to your promotional materials so that the media knows you’re not only experienced, but you are an expert!

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0 Comments - Posted in Branding, Marketing, Speaking Tagged with:

Ezine Article |How to Get on the A-List | Building Subject Matter Expertise

Posted on August 24, 2007

Here’s the latest Marketing Transformations Network News article. Enjoy!

Subscribe to My Ezine Articles 

Getting on the List: Ranking as an Expert

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Being on the right list boosts your credibility and positions you in a league of experts. And, it’s simple to get on one. How do you get on the A-list? Read this article for ways to get on lists that matter. You’ll find out how to search for lists, start you own and become a sought-after expert. 

How to Get on A-List That Matters

Look for lists you’d like to be on.

What list matches your preferred profile? What do you want to be the best at? What has the most relevance and impact on your client base? Thinking about the biggest benefit you bring to your clients is one place to start.

Being in a local business publication’s business directory usually only requires completing a simple online form. Researching who’s on their list and then Googling your competition gives you insights into who’s who in your category.

Joining an professional association requires paying a membership fee, but you’re automatically on their list. Before you send in your dues, ask yourself if the membership has relevancy and meaning to your clients.

Many lists report results on a monthly basis. Monitor your place on the list and make adjustments to improve your performance in your chosen categories.

Launch Your Own List

Of course, you’re on this one. But, you don’t have to be. Grouping the top producers, thinkers or traffic-attractors online is a way to build a success resource list. Look at your who’s who and draw common parallels.

How did they get where they are? Ask them. Interview people on the list and then report on their successes. Package it up as a top secret report. Publicize your findings in a news release and on your blog. Give your recipients a copy of the news release and link to their blog.

Be on the lookout for trends and watch who’s with it. Then, contact them to let them know you’re working on a trend-setters list and you’d like them to be on it. You’ll connect with visionary leaders who will most likely be impressed and flattered that you noticed.

Make a List of Your Lists

Keep track of where you rank and why. Add your list mentions to you bio, your site and write about them on your blog. Make sure you send out a news release with every announcement to let the media and search engines know about your rankings. As you accumulate mentions, your credibility will blossom into highly sought-after expertise.

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

Craving PR inspiration? Check into the Wired PR Works blog therapy suite.

All site content copyright Barbara Rozgonyi, CoryWest Media 2005-2007

0 Comments - Posted in Marketing Tagged with: ,

LinkedIn PR-Top 10 Ways to Become a Subject Matter Expert

Posted on May 2, 2007

image: shutterstock.com

image: shutterstock.com

Top 10 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn by Barbara Rozgonyi

featured in “Sticks & Stones: How Digital Reputations are Built Over Time and Lost in a Click” by Larry Weber

copyright 2007-2009 to request permission to publish this article, contact corywestmedia@gmail dot com
Need to quote a LinkedIn expert or engage a LinkedIn speaker? Call me at 630.207.7530.

1. Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile.

2. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online such as your blog, ezine or forum.

3. Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in.

4. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

5. In the answers area, post questions that collect information for a report or survey you’ll publish as a white paper based on your LinkedIn community’s experience.

6. Answer relevant questions with specific information based on your expertise and work your way up to becoming an expert by giving top-rated answers.

7. Match your industries to your network, unless you’re a consultant to a specific industry who will benefit from being visible to your peers as well as your consulting base.

8. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications

9. Get recommended as an expert resource by asking those who value your insights to write a reference that promotes you [and them!].

10. Redirect interest to your own personal community, such a blog or forum, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results.

To read other other smart ways to use LinkedIn and find out how to contribute comments, visit Scott Allen’s blog.

View Barbara Rozgonyi's profile on LinkedIn

Click on this button and you’ll go to my LinkedIn profile.

Update June 7, 2009

Thanks to Paul D. Kretkowski of HR World for mentioning me in his article, Think Linked, along with Andrea Morris, Guy Kawasaki, Liz Ryan and Chris Brogan.

Browse the LinkedIn PR Article Collection by Barbara Rozgonyi

Update 06.22.07

View Barbara Rozgonyi's profile on LinkedIn

Welcome LinkedIntelligence readers! Thanks again to Scott Allen for sponsoring the Smart Ways to Use LinkedIn contest. My prize? Registration and hotel to BlogWorld and New Media Expo.

Kudos to Scott Allen for starting Smart Ways to Use LinkedIn – A Group Blogging Project.

Update August 26, 2009
Moved the updates to the end. :) Thanks for your interest in this post! Keep the comments and the invitations to connect coming!

Update January 22, 2010
In 2009, I presented social media, marketing and PR programs to 26 groups and approximately 1,000 people. This LinkedIn 101 presentation has over 1400 views on slideshare.net and is a good place to start if you’re looking to build out your LinkedIn profile.

LinkedIn 101: Connecting to Grow Your Business

Update July 2, 2011
Celebrating one year of being featured as the LinkedIn expert co-author in “Success Secrets of the Social Media Marketing Superstars.” Disclosure: Posts on this blog may contain affiliate ads and links, which means I will receive compensation for sales made through these connections.

Need to quote a LinkedIn expert or engage a LinkedIn speaker? Call me at 630.207.7530.

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