A first, a news release about a porch, led to ways to use storytelling as landscaping to plant PR. Disclosure: Hursthouse Landscape Architects and Contractors is a CoryWest Media marketing and public relations client. CMP.LY/4 View the release, Once Upon a Porch Project Wins Landscaping Gold Award in Glen Ellyn. Please share comments on your PR, landscaping or porch stories . . .
Posts tagged: Storytelling
“We’re wired for stories, individually and collectively. Since the time of Odysseus We’ve been told stories. This is how we’ve been conditioned to learn; our morals and values are taught through stories.” Gay Ducey, past president, National Storytelling Network and Oracle Award recipient for Distinguished Nation Service in Storytelling
How can you use the power of stories in your business life?
Craig Harrison’s new book “Story Tell, Story Sell! Triple Your Sales through Storytelling,” soon to be released, will tell you how. To learn more about telling stories now, order Annette Simmons’ book, “The Story Factor,” which is listed on Amazon’s top 100 best business books of all time.
Craig and I both spoke to the National Speakers Association Illinois Chapter on March 20. Craig covered the power of stories and introduced the “success stories” concept. My presentation covered the world of social media – in 20 minutes. I started my presentation by telling a story, a story about how I covered the Storytelling and Marketing session at the Chicago Search Engine Strategies conference.
Telling Your Success Story
“Storytelling sets you apart from your competition by showcasing what you do best.” Craig says.
Here at CoryWest Media, we often write “case studies” or “customer profiles” or “before and after” stories for our clients. Every one starts with situation, approach and solution. Craig frames his process a bit differently.
Setting: describe time and place in a sentence or two
Situation: talk about the pain points – what needed to be fixed
Solution: reveal the answer and the results
I especially like the setting as a foundation reference point. Before his presentation, Craig worked with two people to help them develop their success stories. They were both sitting right next to me. When we got to the exercise part, I had expert partners providing feedback at my side.
Storytelling for Business
Probably my biggest “ah-ha” was that all of our client’s success stories have common threads. My partner told me she like these: an accelerated marketing plan, a system, “Hollywood casting” and the seven steps in our marketing transformations process. Key phrases that popped out of her story: the secret is in the systems, from reactive to proactive and from locally powerful to globally influential. As you tell your story, these phrases will pop out.
Craig suggests you write out your success story, read it out loud and practice telling it so that you tell yours in a minute or less. Need more guidance? Check out Craig Harrison’s articles on storytelling.
What’s your success story? Past/proven, present/in progress and future/inspiration and motivation tense all work.
Thanks to Joanna Young of Confident Writing for coming up with the Simply the Best group writing project. It’s a call to sort through all of your 2008 posts and pick out just one to share. Joanna will be posting the collection. I’m looking forward to reading what others selected and I’ll be back with that link when it goes live. Hat tip to Brad Shorr for sharing his best post and getting me thinking about submitting mine. What’s your best post? Joanna’s keeping entries open until December 28.
Joanna Young’s Simply the Best Group Writing Project: My Entry Storyteller Marketing Search Engine Strategies Coverage
Joanna asked that we use 30 words to characterize our best post.
This post is simply the best because . . . it connects two of my favorite topics: storytelling and marketing, covers an industry event, links to real-life lessons, promotes others, includes insight-full comments and ignites inspiration.
And the back story . . .
It’s not every day that I get to go to an event on a press pass. In fact the last time I did, I went to a gardening show in Chicago to interview Roger Swain, former show host of Victory Gardens, and a few landscape experts. The Chicago Tribune bought the story. It was fun, it was novel, it was about 10 years ago.
I never did it again. But, a few months ago when someone from Chicago Search Engine Strategies called to offer my readers a discount, for some reason I asked them to send me a link to apply for press credentials. I applied, they came through and I got to go to the show – for free.
Although this was my first industry press pass, this was the seventh event I covered. Every post went up almost right away – except one. The storytelling marketing post took over a week to go up. When I went back to my notes, I wanted to give it some life. So, I decided to add links to the case studies mentioned.
What I didn’t mention on the post is that this year I created a program about storytelling for a friend of mine.
A friend in his 80s who asked me to speak to his social group. When I sent him a list of my regular marketing and PR topics, I was almost hoping he’d cancel.
But, the next time I saw Bill he said, “Say, I’d like to talk to you about what you’re going to talk about.”
He wasn’t going to give up.
So, I asked him, “Bill, what do you want me to talk about? What message do you want your friends to hear?”
“I don’t want them to give up on living,” he said. “I want them to keep telling their stories to people of all ages.”
“Life-giving Storytelling: The C-P-R Method” became the title of my simple motivational speech for Bill’s group.
Thanks to Bill, I came up with my own personal perspective of what storytelling is about. Make that storytelling for people of all ages.
How do you define a “best in class” post?
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