Thanks to these groups for allowing me, Barbara Rozgonyi, to talk to their members about social media, wired writing, twitter and digital PR!

Browse my social media, wired writing and PR presentations.

January
West Suburban Women Entrepreneurs, LinkedIn 101
Electrology Association of Illinois, LinkedIn 101

February
It’s Chic to be Geek, Business and Technology Skills for Women Entrepreneurs, Michigan Avenue Apple Store

March
Wired Writing for Job Seekers, GraceWorks, San Francisco
National Speaker Association, Illinois Chapter, Social Media Sampler

April
Young President’s Organization, International Group, Social Media Panel
Naperville Chamber of Commerce, Women in Business, Social Media Sampler
International Association of Computer Consultants, Chicago Chapter, Social Networking for Consultants

May
Naperville Chamber of Commerce, Women in Business, two sold-out Social Networking Workshops

June
Glen Ellyn Chamber of Commerce, Social Media Sampler
International Association of Administrative Professionals, Illinois Chapter, Social Media and Membership Recruitment
Making Media Connections, national non-profit conference, Social Media Tools or Toys? panel

July
National Association, three hour social media workshop
Teleseminar for Coaches and Consultants
22 Naked Biz Growth, Madison, WI – Blogging as a PR Platform

August
12 Naked Biz Growth, Chicago – Blogging, Business and PR
14 Ragan Communications, Twitter Bootcamp, Twitter and PR
19 Citibank Glen Ellyn, Social Media for Downtown Businesses
26 Radio: advice.com “All Atwitter about Twitter”

September
8 Independent Writers of Chicago, Social Media for Creative Types
29 LinkedIn 101 for Entrepreneurs, workshop sponsored by Glen Ellyn Chamber of Commerce

October
9 Women in Business Seminar, Social Media LIFT, Wheaton Chamber of Commerce
27 Online PR For Business and Non-Profits, workshop sponsored by Glen Ellyn Chamber of Commerce

November
4 Naked Biz Growth, Milwaukee, WI Blogging as a PR Platform
11 Marketing Mastermind for Designers, featured presenter Design Success U web conference

December
Digital PR for Psychologists
10 Social Media 101 for Consultants, national association webinar

Need a speaker for a social media keynote, a digital PR seminar or a wired writing workshop? Call me 630.207.7530.

Di Chapman, media expert and radio show host, talked to Barbara about how to raise visibility by being interviewed and interviewing others.

Thanks to Di Chapman, author, media expert and entrepreneur for interviewing me on her Advice.com radio show “Better Times After 50.” Because Di is such an engaging interviewer, I asked her to share her best tips on interviewing with Wired PR Works readers. On our call, in addition to sharing stories about her own media interviews, Di shared six benefits of media interviews.

6 Media Interview Effects according to Di Chapman

1. Status: Appearing in the media immediately gives you “expert” status. It’s true for print media, radio and television, and of course, now in blogs and other online avenues of expression. Humans are quick to believe what they see and hear, especially in the more traditional media.

2. Credibility: An offshoot of point #1 is the credibility you gain by appearing on radio and TV, as well as in print media. We tend to believe that if someone is invited on a show or to participate in an interview by a reporter or host, you must have something important, well-researched, and/ or factual to say.

3. Branding: Both of the above then enhance your brand and image – you’re perceived as being knowledgeable, friendly and approachable by being interviewed. (Whether it’s true or not!)

4. Memorable: You become more memorable. Appearing on radio or TV, especially, gives people something to talk about and pass along to others. It creates serious buzz! And nowadays, especially, it doesn’t seem to make any difference whether you do something embarrassing or brilliant, it always adds up to buzz and being memorable.

5. Familiar: Hearing your voice gives you “familiarity” with listeners. When people hear you on radio, or see you on TV, they actually connect with you in such a way that they feel like they know you. This is a good thing – especially when you realize that people like to do business with “people they know.”

6. Credits: Finally, by appearing on a show, you can use the credit again and again in your promotional efforts. You’ll always be able to say, “As heard on Better Times After 50″ in an interview with Diane Chapman, Lifestyle Reporter and Guest Host.”

About Diane Y. Chapman
Speaker, Author and Media Personality

With 36 published business and health articles, two books, and over 50 featured media appearances, the most recent acknowledgment of Diane Chapman’s highly visible career is her inclusion in Simple Truths’ 2008 book Customer Love, where she is profiled as “offering great customer service,” and an inspiration to other businesses. It isn’t the first time publishers have noticed her talents. Her excellence in résumé writing was acknowledged in 1994 by David R. Noble, when he asked her to be included in the book Gallery of Best Résumés, sold in major bookstores throughout the U.S.

Currently, Diane is featured on the radio and Internet airwaves as the lifestyle reporter and guest host of Better Times After 50, where she continues a broadcast career that started as a young professional. In 1995, Diane began broadcasting “High Visibility: The Success Perspective” with KUCI radio in Orange County, and Century Cable Television in Los Angeles. She has interviewed leaders and authors in business, health, and current events including Mac Anderson of Simple Truths Publishing, Lt. General Hal Moore of We Were Soldiers Once … and Young, Brian Tracy, Jim Cathcart, Nathaniel Branden, Denis Waitley, Deepak Chopra, Parker Palmer, Neale Donald Walsch, Richard Nelson Bolles, Orvel Ray Wilson, Pulitzer Prize winners Jack Anderson and Jim Borgman, the Right Honorable Kim Campbell, former Prime Minister of Canada, Dick Morris, and George McGovern, to name just a few.

In 1992, Diane opened Words To Your Advantage Speaking and Writing Service in Orange County, and began offering résumés, bios, promotional writing, and media production globally to individuals as well as businesses. She created QuotePourri®, an inspirational gift line based upon famous quotations as well, and the line has been featured in The Plaza Hotel, by The PGA, and by Mercedes-Benz USA. She has also been a featured speaker throughout the U.S. and the Caribbean; and a presenter at the Canadian Parliament in Ottawa, Canada.

Diane’s extensive writing and media career began when she joined the Training and Development staff of the Zale Corporation in Dallas, Texas. Her achievements with Zale were acknowledged when she was recognized by the Dallas Business and Professional Women’s Club as a recipient of one of the city’s distinguished Promising Young Careerists awards. Her success launched a media career that took her to New York City, Washington, D.C., and Southern California; with commercial and industrial projects for AT&T, Metropolitan Life, Radio Shack, PBS, NBC, CBS, FOX, Nissan, CIGNA, Dr. Soy, and more.

Di Chapman is profiled as “offering great customer service,” and as an inspiration to other businesses, in Customer Love, published by Simple Truths.

Customer Love – $ 15.95 If your organization’s goal is to create a lasting service culture…you’re going to love this book! It is filled with unforgettable true stories about individuals and companies who have “wowed” their customers and turned them into raving fans! We guarantee that it will get the creative juices flowing; and hopefully, inspire you and your team to start your own collection of customer love stories.

Your Turn
Who would you like to interview you?
Who would you like to interview?

I am thrilled to be speaking at this event, hosted by the National Speakers Association of Illinois. Wendy Piersall, @emom, and Johnny Campbell, the Transition Man and I will be talking about social media for speakers, coaches and consultants. If you’re in Chicago, I hope you can join us for this Fabulous Friday event that includes a family style lunch at @Maggianos in Oak Brook on March 20. Landed here looking for a storytelling social media speaker? Here’s my speaker page.

NSA Illinois Fabulous March 20 Friday Event Details 

Topic: Story Tell, Story Sell: Sales Through Storytelling, morning session and Master Social Media, afternoon session

Format: networking begins 9:15, meeting is 10:00-2:30, family style lunch included

Location: Maggiano’s (click here for directions)
240 Oakbrook Center, Oak Brook, IL, 60523
630-368-0300

Register online or call Sue Black at 630-208-0776

COST: $59.00 members, $69.00 nonmembers, $79 for all others, $89 at the door

Morning Session: Story Tell, Story Sell: Sales Through Storytelling

As a speaker, trainer, consultant, coach or subject matter expert, your can utilize stories to connect from the platform, persuade prospects in sales situations and even help existing clients better understand additional ways you can serve them!

In this interactive program Craig Harrison will show us how to leverage the power of storytelling to share past success stories with audiences, clients, prospects and customers. Using story from the platform you can inspire and illustrate learning points. In sales situations your use of story offers a soft sell that subtly brings buyers to you. Craig will reintroduce us to story and make it our friend again!

• Discover Craig’s simple three-part format for telling success stories
• Learn to tell short stories that showcase your skills, experience, values and style
• Prospect your past for success stories you can use
• Build trust and credibility through your stories
• Connect on a heart-level when echoing universal and archetypal themes
• Receive tips for telling and observe story coaching to improve impact and effectiveness

About your presenter:
Professional speaker and storyteller Craig Harrison has been telling tales since the age of eleven when he went door-to-door in his hometown of Berkeley California selling Used Jokes.

The adult Craig Harrison founded Expressions of Excellence!™ to provide sales and service solutions for organizations and individuals.

Craig is the founder of NSA’s Storytellers PEG, past chairman of the Sales PEG, past president of the Northern California chapter of NSA, and has been an NSA member since 1997.

Craig is also a leader in the National Storytelling Network, and is competing his sixth year as a board member of the Storytelling Association of Alta California, producers of the Bay Area Storytelling Festival. Under the name of Hackin’ ‘Boo, Craig has told stories in China, Japan, Australia and here on Turtle Island. For more on Hackin’ ‘Boo visit www.HackinBoo.com. For more information on Craig’s sales and service offerings, visit www.ExpressionsOfExcellence.com.

Afternoon Session:

Master Social Media

Learn and leverage social media tools such as Blogging, LinkedIn, Facebook, Twitter, and more – to sell, find new clients and even procure sponsors.
Social media gurus share their success and expertise
Wendy Piersall, Founder and CEO of Sparkplugging.com, the largest blog network dedicated to home resources for solo business owners. Follow Wendy on twitter @emom.
Barbara Rozgonyi, owner of Cory West Media, publisher of blog, www.wiredPRworks.com and founding member of Chicago’s Social Media Club. Follow Barbara on twitter @wiredprworks.
Johnny the “Transition Man” Campbell, NSA-IL member and social media trainer who has taught hundreds how to use social media to book more speeches and sells thousands of dollars worth of products.

Wendy Piersall

Barbara Rozgonyi

Johnny Campbell

Register online or call Sue Black at 630-208-0776

COST: $59.00 members, $69.00 nonmembers, $79 for all others and $89 at the door.

Click here to register online.

Are you attending this event? What’s your biggest question about how to get social media to work for you?

Almost two years ago, when I read Rohit Bhargava’s social media bio post, I said, “Hey! I’ve got to do that and I’ve got to write about how cool it is to do that.” Time flies . . . and this format came back to me as I was preparing my presentation for job seekers that’s taking place about a week from now.

In May 2007, I took the first version of my social media bio to an Internet marketing conference and passed it out to everyone with the explanation that this was a new credential format I was testing and I wanted to get their feedback. I got lots of favorable comments.

Here’s the latest version, updated today. Click on the image to expand it or read it in it’s entirety below. It’s not as cool as Rohit’s. But, the Word.doc format works well for anyone who wants to give a timeline at-a-glance overview. You’ll see mine focuses on marketing and technology. It’s easy to email, fax or print out.

This format won’t work for everybody. There will still be times when people will want to see a formal resume. I’m working on updating that format with suggestions for my presentation now.

What would you include on your social media bio?

Personal Tag: Communications Explorer Forging New Frontiers

Founder: CoryWest Media http://www.CoryWestMedia.com

Web Publisher: Wired PR Works http://www.WiredPRworks.com

Virtual Event Producer : Ultimate PR Secrets http://www.UltimatePRsecrets.com

LinkedIn: http://www.linkedin.com/in/barbararozgonyi

Facebook: http://www.tinyurl.com/3beswe

Twitter: http://www.twitter.com/wiredprworks

Flickr: http://tinyurl.com/c65t59

Friendfeed: http://www.friendfeed.com/wiredprworks

Location: Western Suburbs of Chicago

Technology/Marketing Timeline Highlights

1992 Submitted sales training project for Parke-David via dial-up modem

1996 Entered the Web with first site; up and running with a continuous Web presence ever since

1998 Ran first user lab at Sears; evaluated a vendor’s online training compliance program at CEO’s request

1998 Managed the first intranet site launch for Sears and created content for home page

1999 Contributed to first Web-based recruiting brochure and Website for global consulting firm

2000 Populated content in Sears credit card privacy site; Organized an all day ewriting seminar for writers

2001 Wrote ad concept messaging for a high-tech music/news player aimed at Gen Y

2003 Produced sold out Writing for the Web conference for writers

2004 Created the Success Summit Series, a marketing guide with a how-to blog component

2005 Released the Marketing Transformations Process, a 60 to 90 day intensive change-based consulting system

2006

Attended Alex Mandossian & Armand Morin’s Internet Marketing Seminar and Armand Morin’s Big Seminar

Completed Candidate University, a nine month program sponsored by National Speakers Association Illinois

Created and presented Video Marketing 101, one of the first video marketing programs in Chicago

Launched ezine and blog

2007

Attended Ken McCarthy’s The System Seminar and The System Intensive

Noted as a fastest growing WordPress blog – twice in one week

Ranked at #60 in PR Power Blog Index

Attended BlogHer ’07 on assignment to live blog

Won a trip to BlogWorld and New Media Expo in the LinkedIntelligence contest

Mentioned in David Meerman Scott’s book, “The New Rules of Marketing & PR”

Created Marketing Execution 301, 16 hours, at The Academy of Nonprofit Excellence for College of DuPage

Quoted in Christian Century about Financial Freedom, a debt management course

Profiled in Liberty Suburban News as “Perpetually Plugged In”

Presented Blogging for Business in Chicago, sponsored by PRO and Harris

Speaking: Virtual PR for National Association of Catering Execs DC; Enlivened Writing Workshop for Women Employed

2008

Featured as Online PR expert in “Market with Authority” and on The Bigg Success Show

Designed Hands-on Fear-Free How to Blog Workshop live events

Covered SOBCon08, System Seminar, BlogHer, BlogWorld New Media Expo and Search Engine Strategies [press pass]

Participated in launching Chicago Social Media Club, co-founder, advisory board

Named to Junta 42’s top marketing blog content providers list

Ranked on AdAge Power 150, included on Alltop and named as a leading PR blog on several lists

2009

Speaking Engagements: West Suburban Women Entrepreneurs, It’s Chic to Be Geek, Electrology Association of Illinois, National Speakers Association-Illinois, GraceWorks San Francisco, emcee for Social Media Club Chicago

Presentations: LinkedIn 101, Social Media Sampler

Attending Alex Mandossian’s Teleseminar Secrets Student Reunion event

Multimedia

Producer “Ultimate PR Secrets” virtual PR seminar http://www.ultimateprsecrets.com

Interviews on Behind the Fame Show and The Bigg Success Show

Engagement Options

Speaking/Training: live, live broadcast or via teleseminar, includes built-in promotion and PR components

Strategy/Coaching/Consulting: integrated marketing, blogging and public relations

Partnership: collaborative, consulting, creative or joint venture, 630.942.9542 or barbaraATcorywestmedia.com

Groups give speakers get all kinds of gifts: flowers, chocolate, gift certificates. One of the best “gifts” you can give a speaker is a recommendation. Although I use critique sheets for reviews, it’s not often that a get a group review like this one from West Suburban Women Entrepreneurs.

What I like about this format:

• includes group comments
• talks about usable ideas
• gives ideas on how to expand the presentation

Professional Speaker Recommendation for Barbara Rozgonyi’s How to Build Your Business with Online Networking for Women Entrepreneurs

Thanks so much to everyone in the group who wrote the following recommendation:

West Suburban Woman Entrepreneurs would like to acknowledge Barbara Rozgonyi from CoryWest Media. She joined us January 15, 2009, at William Tell in Countryside to share her wisdom and insight about “How To Build Your Business With Online Networking.”

The WSWE Speaker-Evaluation opinions about her presentation were all in agreement: Barbara definitely met our expectations! Her program gave insight on the timely topic of online networking. Her material was useful to our current business needs. Her presentation style was interactive, engaging, and thorough. She was friendly, focused, exceptionally knowledgeable, and relaxed. She inspired and motivated members and their guests, many of whom reported they plan to sign up for or update their listings in online networking communities like “LinkedIn.”

Some comments that WSWE members shared include:

• Great information for those not familiar with the topic

· The handout allowed audience to focus on the speaker. (Many) liked the size and content of handout.

• “Great speaker and great topic for today’s techno savvy consumers!”
• Speaker presented ideas for every level of experience

The most usable ideas gained from his presentation were:

• Taking small steps to implement this way of networking
• How to set up for a new user
• Reserving individual domain names
• Forming accountability groups
• Suggested action steps and accountability groups

If we had more time or if we could have added something more, our members would have appreciated:

• Walk through a sample “LinkedIn” setup
• How to specifically use sites to stimulate business

We recommend Barbara to any professional group seeking to educate and inspire its members.

Sincerely,

Members of WSWE ~ West Suburban Woman Entrepreneurs ~ www.wswe.org

Are you an event planner? How do you recognize your speakers?