Today’s guest post is by Stacey Acevero, Social Media Community Manager at PR Web.

Looking for a way to boost your social media and PR?  We have the perfect tool to deepen your engagement with consumers and provide your online marketing with a creative spark.

Skype can give your business the face-to-face time with consumers that might otherwise be missing in your marketing.  You can use it in a number of ways to increase your public presence through the social realm.

Check out these 9 tips:

1. Install A Skype Button On Your Website

Give consumers immediate and direct access to your company by installing a Skype button on your website.  The person who manages your social media campaigns, responds to customer and writer inquiries can be the contact for all Skype calls.   

2. Create Video Contests

Because Skype and Facebook are integrated, you have the perfect opportunity to create a live platform for audience contests, combining social media and PR to produce powerful marketing results.

Try offering special rewards for contestants who answer questions correctly or demonstrate how your product worked for them.

For example, invite followers to put together groups and show all the places they ate your pizza or drank your coffee.

3.     Provide Question and Answer Sessions

Introducing a new product or service?  Skype can help you converse directly with potential customers.  Arrange a pre-set question and answer session and put out invitations via all your social channels for followers to join in

4.     Encourage Followers To Speak

One of the best ways to stay engaged with consumers is to ask for their feedback.  They get to share their opinions and you get the benefit of knowing how well you are giving them what they need.

Create regular feedback sessions and reward contributors with special coupons.  You can tweet or post the results and give credit to the folks who participated.

5.     Connect Your Audiences With Your Spokesperson

Do you have a celebrity spokesperson or CEO who conducts interviews for your brand?  Create a schedule of Skype interviews to connect journalists and bloggers directly, and then share the best moments on your website.

6.     Provide Customer Service Assistance

Suppose a consumer is trying to use your product, say an oven, to accomplish something (in this case, cook a holiday turkey) but has questions beyond what the user manual addresses.  Encourage them to Skype your customer service department for immediate support

7.     Help Your Workforce Communicate

Don’t forget the initial appeal of Skype for business.  You can use it for video conferencing between co-workers and vendors.

8.     Create A Video And Share It On Facebook

Get a number of your employees to put together a Skype group and create a video message to followers.  You can share holiday greetings or news of your next big event – and add to your social media and PR library of successful tactics.

9.     Strengthen Your Media Relationships

Perhaps there is a blogger who is especially important to your industry.  You may have sent them dozens of press releases but never met them.  Invite them to chat on Skype and add more power to your pitches.

The power of social is that it creates and sustains relationships.  When adding the immediacy of video to that formula, you’re bound to increase the connection between you and those you want to touch.

Searching for more tips? Check out this social media survival kit.

Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?

Rocks and Ripples

Although this post does not directly address social media marketing or PR, it is my top choice for a number of reasons: it features my son [with his permission], it tells a story, it responds to an inspiring story and it features a video. Everyone I send it to writes back about how they like it. I hope you will, too. Thanks to my son and Tim Sanders for the inspiration.

“You’ve got to go create a ripple.”

Those words came to me as our youngest son and I tromped around the woods. Early in the evening or late in the afternoon, depending on how you measured it, we were doing what we do best: an adventurous young man now, once a boy, coaxing a mom to overcome her trepidation to explore nature and life without boundaries. Where would he lead me if I said . . .

Best Picture Goes to the Social Network

Ending the discussion about whether or not social networks have a lasting place in popular culture and real life, The Social Network won four Golden Globe awards, including best picture.

Best of CES 2011 Innovation Electronics and Connections

Business Week found the 2011 show to be The Most Innovation-Filled CES in Years “The technology at the Consumer Electronics Show was more diverse, more connected, and in some cases just plain weirder than ever.” I enjoyed covering the show as one of five Sears Blue Blogger Crew members.

Personal Branding for Affiliate Marketers

Recap from a panel discussion about personal branding for affiliate marketers at Affiliate Summit West 2011 in Las Vegas. Panelists included Marty Fahncke, our moderator, Jim Kukral, and Geno Prussakov.

Social Media Twigs from the CES Tweet House

Tweet House speakers Angela LoSasso, David Armano, Jeffrey Hayzlett and moderator Steve Broback focused on social media tools and techniques for organizations.

Recovering from Being Hacked Off of Facebook – Now Back On

After two weeks and three attempts, my account was restored. Here’s how to get back on after being hacked off.

Atlantic City the Real Jersey Shore Travel Tuesday PR

When the offer came in to fly away for a girlfriends weekend, I erased my former memory files and eagerly said yes. After all, most of my friends would be away at South by Southwest Interactive in Austin. I wanted to get away, too.

SOBCon 2011 Models Teams and Tables

Deciding who to sit with can affect your SOBCon outcome. Your table is your group. This year, I got really lucky. I enjoyed sitting at the conference media production table with five amazing people, including the world-famous Lorelle Van Fossen who writes the blog Lorelle on WordPress.

3 YouTube & Video Marketing Tricks You Should Not Miss

Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I passed this topic over to a talented guest author, Bob Tripathi.

LinkedIn Checklist for Getting Your Next Job or New Client

No matter where your profile is in its stage of completeness, this LinkedIn checklist can help you not only get to 100%, but also truly present your professional credentials in the most accurate and attractive way possible.

7 Things Service Dogs Know About Love and Social Media

What do dogs know about service? What does service have to do with social media? Maybe the answer is as simple as: they know how to find somebody to love. That’s why dogs have one of the best jobs in the world.

Cloud Computing Business Basics for PR Folks

When Illinois Institute of Technology’s School of Applied Technology, invited me to attend a cloud computing workshop, I was curious. Here’s what I learned.

12 Ways to Rock Your Speech, Your Audience and Your Event

This is a post about how to be a rock star speaker – inspired by Tony Robbins.

25 Thoughts re: Google+

Thanks to Chris Brogan for the suggestion to blog about what you think about Google+.

How Gray is Social Networking

Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. Source: Pew Research on Adult Social Media Usage

37 Tweet Size Writing Tips

If you only have time to read one of the 37 tweets, read #22:  Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Thanks to Ragan Communications for the ticket to the Corporate Writers and Editors Conference in Chicago.

How to Pick My Brain

Ever wished you had an on-call marketing consultant, but didn’t think you could find someone who was willing to give you the answers you need to get to increase your visibility, influence and profitability? Here’s how to pick my brain.

Guest Blogger Guidelines How to Write at Somebody Else’s Place

Writing for a popular blogger with a fanatic following online is even tougher. It’s not just their space, it’s their readers’ communal gathering zone where they can and do talk back. Here’s a quick how-to guide along with an invitation to be a contributor to wiredPRworks.

Image: Taken on a family hike at Amnicon Falls, this one got several Big Faves at my photography site over on flickr. copyright 2011 by Barbara Rozgonyi

Which of these posts/topics interest you the most?

Every year, we reassess our client’s progress with a 3d+ marketing audit. We look at digital performance, direct connections and dynamic business development. A fourth dimension, being healthy, is a self-audit. Because being in optimal health adds to your mental agility and overall performance, we’ll talk about that, too.

Here’s a quick overview of how you can, too. I’ll use my business, CoryWest Media, as a case study so you can see how the results stack up.

It’s great if you can compare this year with last year, as well as to your best year ever. Today I’ll compare 2010 with 2011 and then set benchmarks for 2012 for a few key performance indicators.

1. Measuring Digital Performance

Maybe your business is doing really well in the real world. You customers love you. But, everyone else thinks of you as a best kept secret. In today’s economy, every business needs to think of itself as an ecommerce contender. You need to be as visible – everywhere – as your top competition. Too many times I’ve seen businesses flail because a more successful marketer is attracting market share.

To measure your digital performance, ask these questions: How do your customers find you online? Is your site or blog performing as well as it could – especially on mobile devices?  What are you most interested in: attracting traffic, search engine optimization, building a database, selling products, becoming a thought leader?

As you can see, websites can have many purposes and goals. That’s why it’s important to know what you want to measure.

To keep it simple, I used Google Analytics for this one.  For in real time web analytics, I like getclicky.com. Plus, I love their mobile app.

2011 started with a fresh wiredPRworks redesign just in time for CES. I liked having a new look, but overall my infrequent posting activity was disappointing. Blogging was not a top priority for me.

Still, I was pleasantly surprised by these numbers:

• Site Traffic up by 54%
• Mobile traffic up by 185%
• Time on mobile up by 108%

Two posts continued to perform as key traffic drivers: Top 25 Chicago PR firms and how to quickly become a subject matter expert on LinkedIn was number one.

In 2012, I’d like to double site traffic by posting more frequently on a variety of topics to a tightly targeted niche, marketing and PR directors for B2B companies.

Analyze Website Demographics

Where did people come from? Will you focus more on local in 2012?

Local is the mantra. But, if you reach out globally, do you have to focus on your zip code?

At wiredPRworks, most of the traffic continues to stream in from Illinois, New York, California and England. Featuring local businesses and targeting area publications would turn up the interest and the volume in these areas.  I’m narrowing my targets in 2012.

Take Social Action

Google Analytics measures actions based on the ShareThis plugin. You can see which posts got shared via social networks. I think it’s okay to share your own content, but it’s much better if others do, too. One way to do that is to have a referral circle. You each agree to repost or share content that you know your network would find relevant and meaningful. It’s one more thing to remember, but if you enjoy sharing information will come to you naturally.

My goal for 2012 is to pay more attention to this metric and watch what content readers share.

Rethink Marketing and Advertising Budgets

Compare the two years based on expenses and results. What worked and why? In 2012, I’ll be doing more direct mail marketing, a strategy that’s worked well for me in the past.

2. Reinforce Direct Connections

Let’s face it, business happens when someone makes a decision to invest in a product or service. That’s why it’s so important to reinforce direct connections. To test for weak areas, outline your sales process path as a series of direct customer touches. You’ll see where your business comes from and flows.Where does business fall off? Why?

Here’s an overview of how my company reinforces direct connections.

Tightening Up Email Marketing and Customer Relationships

In 2010, I used aweber.com for email marketing. In 2011, I started using Infusionsoft to manage customer relationships. Next year, my goal is to track more closely and better understand my company’s customer relationship cycle.

Spreading Your Message as a Speaker

Speaking is a great way to educate people about your business, find out what people what to know more about, broaden your network and meet prospective clients. As a social media marketing keynote speaker, in 2010 I spoke to over 20 groups. In 2011, I spoke less, but to bigger audiences.

In 2012, my goal is to speak at least twice a month, either to a live audience or via webinars as my business shifts its major emphasis from creative services to consulting, speaking and training.

Contribute to Your Community

It’s important to give back in ways that support your passion and your mission.

In 2010 and 2011, I served on the Social Media Club Chicago board. This year we added new board members and shared more responsibility. I’m really proud of our the social media cabaret event we co-hosted with SOBCon at the Drake Hotel. Over 300 people turned out to celebrate the opening of the conference. We’ll hosting the opening party again in 2012 and I will continue to serve on the board.

In March, I started the Digital Innovation Forum in DuPage County. For six months, I planned and organized events, including the first ever Google+ workshop in Chicago. But, attendance was low and the time commitment was high so I decided to put the group on hold. I’d still like to host social media education and networking events here, maybe on a quarterly basis.

How do you contribute to your community?

3. Encourage Dynamic Development

So often business are in 2D. They’re online and they’re doing business directly, either face to face or via direct marketing like email and direct mail. But, they’re not dynamic enough. They may be sending and pushing information out. But, that’s not the way to thrive and grow. Today, a business needs more than it’s people. Brands need everyone who likes them, or not, to talk about them. Even negative talk can be beneficial. But, if you’re the only one talking about you, then your business is really only 2D. How to fix that?

Perk Up PR + Personality + Reputation

You need both: personality and a reputation. What good is being trustworthy if you’re boring? What good is being exciting if your reputation is scammish? Balance them out and work on lining them up to be you.

In 2010 and 2011, I was honored to be featured on lists [almost 900 on twitter alone], asked to guest blog [this Unlock the Secrets of LinkedIn post was even featured by LinkedIn!] and invited to be one of five bloggers on the Sears Blue Blogger Crew.

In 2012, my goal is target publications and people I’d like to know more about. And, I’d like to continue to develop my online personality, via video?, more. I’m a goofy, silly person who’s passionate about getting people into their own story. That doesn’t always come across.

Meetup with Masterminds

Most people credit Napoleon Hill, author of “Think and Grow Rich” with the mastermind concept. Mastermind groups meet regularly to discuss challenges, share successes and  exchange ideas. Even if you work for a large company, sometimes you can feel like you’re all on your own. As a small business owner, you may be isolated from other smart people because you’re too busy. A mastermind group will help you focus on progress and aide you in circumventing obstacles.

In 2010, I joined a group that connects every other week to talk for an hour. Everyone gets a turn to report on what they’re working on and what they need help with. It’s amazing how much you progress you can make in a five minute update.

In 2011, I joined the GKIC Chicago chapter’s Peak Performance mastermind group. We meet for four hours once a month to cover a topic and then discuss how we can take action. That’s how I produced my first information product. It took an intense amount of effort, but will pay off over and over again. I find it’s beneficial to have a group to work out [ideas] with.

In 2012, my goal is to lead and facilitate mastermind groups for people and companies that want to advance their learning and their success in social strategy, content marketing and business development.

Nurture a Community

Every business has a community. Nurturing yours requires time and attention, especially if you want to be a visible contender on social networks. This is where your community’s voice needs to be heard. You’ll need to find ways that keep them interested in commenting and sharing. If you’re not interesting, they’ll find someone else who is. It’s only natural. Sometimes it’s better to join the conversation than to start your own. You can add your voice to blogs, Facebook posts and comment on LinkedIn updates. By being interested, you become interesting. In 2012, I’d like to explore community management more and then share the lessons with you.

3D+. Live Healthier

When you’re in optimal shape, you can think more clearly, work more efficiently and project a more confident image. Yet, this is the time of year when many people start out with a negative image. They’re not happy with how they feel or look. Being healthy is the 3D+ dimension.

Do you resolve to eat less and exercise more – every year?

In 2010 and 2011 I fooled myself into thinking I’d already met this goal. But, the truth was I was out of shape, overweight and really sluggish.

In July I almost skipped out of an eight-hour experience that literally changed my life.

As a blogger covering Tony Robbins’ Unleash the Power Within in Chicago, I had a complimentary pass to attend the four-day event. On the last day, I hesitated to give up a lovely summer Sunday with my family to be in an auditorium with 4,000 people. Did I really need to learn how to optimize energy and health? Yes.

Over five months later, I’ve shed almost 20 pounds [most came off in the first six weeks], gave up caffeine – and meat – and most dairy – and white flour.

Last month, I joined a new health club and dreaded the fitness assessment.  So I worked out for a few weeks before I scheduled it.  As it turns out, I’m in pretty good shape.

With one more sit up, my actual age would be four years younger. With a bit more aerobic activity, I’ll drop eight years. My 2012 goal is to stay on this path at a slightly faster pace. Health is everything.  I feel fantastic and wake up not needing to wake up. Why? I don’t need coffee.

How about you – are you as healthy as you could be? How is your health affecting your work/life?

Set Realistic Goals

Whether you want to lose weight or double your business, setting realistic goals is important. Look at the gap between where you are and where you want to be. Then, map out the steps you need to take to get there. Keep them in front of you. Add numbers, deadlines, strategies and tactics to guide you.

When I was in sales, I knew how many calls I needed to make to get a specific number of proposals. Factoring in my closing ratio, I calculated how many sales I needed to win the sales leader of the year award and take my husband to Hawaii.

Looking back in the rearview mirror at what I did and did not accomplish this year, I see a few projects sitting in the back seat that I’ll either toss out, happily, or focus on as priorities in 2012.

Make Being a 3D+ Business a 2012 Goal

Instead of resolving to do what you did last year [and didn't do], start monitoring your business in 3D+: measure your digital performance, reinforce direct connections, encourage dynamic development and live healthier. Even if you move your progress up a few notches, you’ll start seeing results. Sometimes the smallest changes make the biggest difference.

Which of the 3Ds do you need the most help with?

LinkedIn keeps getting better and better. And that’s why I like sharing these updates. Have you used LinkedIn’s Card Munch App, updated event interface or the group statistics feature? If so, I’m interested in your impressions.  Tell me – what did I leave out?

LinkedIn’s Card Munch iPhone app Digitizes Paper

Am I the only one out there who misplaces business cards? Maybe I have too many pockets. It’s time-consuming to search and rescue all the cards I pick up at events when I get back to the office.

Cards play hide and seek in my business card case, in my pockets, in my briefcase, in my car – and sometimes even in my wallet!

I love to meet people and exchange cards, but if we don’t continue the connection, what’s the point?

How quick would it to be scan one and you’re done? That’s what you can do with the free Card Munch iPhone app.

When to Use . . . While You’re There

1. at networking events – scan while you’re there and either toss or return the card, preferable, while you’re there
2. on appointments – scan, impress the client and send them a LinkedIn invitation, while you’re there
3. at a trade show – input new connections right away, while you’re there

Why to use the Card Munch iPhone app

1. automatically adds to your contact list
2. shows how you’re connected via LinkedIn
3. lets you recycle paper and preserve information

Side, but Big, Benefit: You don’t have to worry about whether or not you mistype when you input contact information on your iPhone.

Want more information? Join the group for members using LinkedIn mobile apps.

LinkedIn Events Gets More Social

I love the look of LinkedIn’s new event interface and I like the comment section. Now the event dialog can start before the event begins.

But, I do miss the option to confirm whether you’re a presenter or an organizer. Now you can only be an organizer. Since I set up events for clients and often add events where I’m speaking, I’d rather not be listed as the one in charge.

Also – it looks like, right now, that there is no way to delete an event.

Have you found any other kinks in the new interface?

While we don’t use LinkedIn as a primary registration site, we do use it as a promotional outpost. Why? It’s easy to set up, our event is in LinkedIn’s search and we can easily share – to twitter and Facebook – and invite people from LinkedIn.

Your event will stand out because there’s less competition for listings. In fact, the number of events that have a listing here is much lower in comparison to what’s really going on in Chicago. How do the number of listings match what’s happening in your area?

How to set up a LinkedIn event page:

1. Go to the more tab on the top nav bar. Click on events in the drop down menu. Click on create a group in the box at the top of the right column.
2. You’ll need the basics: time, date, place, registration site
3. Compose an event description that starts off with the most important details first, like names of speakers. You only have 200 or so characters to work with in the preview section, but you can add more detail in the complete description.
4. Write a great headline or event title that includes keywords.
5. Think about industries and titles: you’ll include those in the listing.
6. Add an image or a logo
7. Share the event via email, on networks, etc
8. Invite key people to visit the page and click attend so that they show up.

LinkedIn Group Statistics Reveal Dynamics

These beauties popped up on the eve of one of my LinkedIn webinars. That’s why I always check the LinkedIn blog right before I go on. It’s fun to “break news.” People love being the first to know – and I like to be the first to tell them.

To find statistics in groups you already belong to, click the more tab in the vertical nav bar. Look for statistics in the drop down menu. It should be the last item.

For groups you’re checking out, but don’t belong to yet, look for the group statistics icon on the right hand side of the page.  Click on it and you’ll see them.

smc-chicago-linkedin-group

What you get with LinkedIn group statistics:

Demographics snapshot of the members by level, role, location, and industry

Growth over time

Activity shows what’s going on inside the group

Information about groups your group can connect with for cross or co-promotions, event invitations and broader community discussions.

What do you find most interesting about group statistics?

Why you need group statistics:

1. Decide whether or not to join a group based on demographics
2. Target communications: to execs or entry level to save time and be direct
3. Track growth: if you’re the owner or manager you can see how your group is shaping up and how activity is flowing

Thanks for sharing your thoughts – how do you use LinkedIn as a marketing tool?

Want more information? Browse the wiredPRworks LinkedIn archive.

Would you like to connect with me on LinkedIn?

You have about four weeks to get ready for 2012. Don’t let another year go by watching your competition own the market you want to be in. To end 2011 on a high flame and put some kindle on the fire for 2012, I’d like to invite you attend one or both of my December webinar classes. Get WIRED with social media, content marketing and PR or Lock in LinkedIn to fire up your 2012 success.

Why are my webinars cooler? Because you get so much more: live webinar presentation, timed replay, transcripts, mp3s, bonuses and even a one on one power consultation. Sound good? Wait . . . it gets better. How about reader discounts and scholarships? 

Social Media Marketing and LinkedIn Webinar Discounts and Scholarships

Because you’re a reader, you get a generous 50% discount. If you have questions about whether these webinars are right for you, feel free to ask in the comments section here or  email me at connect at corywestmedia dot com.

You may apply for one of two scholarships for each program. To apply, leave a comment here about why you’d like to attend. If you qualify, your registration will be discounted to $49 [$450 savings] for the LinkedIn program and $97 [$600 savings] for the Social Media Success Webinar. To be clear, you will not receive the one-on-one consulting session, the transcripts, the bonuses or the mp3 files, but you will get the opportunity to participate and ask questions.

Get WIRED for 2012 Social Media Marketing Success Webinar Series

12/6 from 11:30 – 1:00 cst

Module One: WIRED Branding

12/8 from 11:30 – 1:00 cst

Social Media Sampler

We’ll tour Facebook, LinkedIn, twitter, Google+, and YouTube

12/12 from 11:30 – 1:00 cst

Digital PR

12/15 from 11:30 – 1:00 cst

Content Marketing and Planning for 2012

Register for Get WIRED For 2012 Social Media Success

To save 50% use code: reader

What you get . . . .

Four live webinars with Barbara Rozgonyi – based on actual presentations, all developed and presented to live audiences. Includes:

* Topics: WIRED Branding, Social Media, Content Marketing and Digital PR for small businesses

* Transcripts; you won’t need to take notes

* Audio recordings; you can listen in over and over again

* Workbook to keep you on track; everyone needs a system

* Study guide with resources; where to go for even more information

* Content planners and templates; ramp up success right away

* 30 minute one on one power consultation with Barbara, a $250 value

* Bonus: 3D Branding for Event and Seminar Marketers, a $49 value

Content: based on actual presentations worth over $10,000 – if you were to engage Barbara as a speaker.

Format: Live small group webinars with 45 minutes of material and at least 30 minutes of questions and answers.

Leveraging LinkedIn for you and your company NOW Webinars

12/7 from 2:30-4:00 cst

LinkedIn Power Strategies to Stand Out and Be Sought Out

12/14 from 2:30-4:00 cst

LinkedIn for Companies: Engaging Leads and People

Register for Leveraging LinkedIn Webinars for you and your company

To save 50% use code: reader

What you get . . .

Two live webinars with Barbara Rozgonyi – based on actual presentations, all developed and presented to live audiences. Includes:

* Topics: LinkedIn Power Strategies to Stand out and Be Sought Out, Engaging Leads and People

* Transcripts; you won’t need to take notes

* Audio recordings; you can listen in over and over again

* Study guide with resources; where to go for even more information

* 30 minute one on one LinkedIn review with Barbara, a $197 value

* Bonus: LinkedIn mp3 recording with Barbara and Mari Smith, a $49 value

Format: Live small group webinars with 45 minutes of material and at least 30 minutes of questions and answers.

I love teaching people, but don’t take my word for it. Here are a few reviews.

“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Marla Tabaka, inc.com

“Barbara, that was an excellent LinkedIn training session today. I appreciate the corp. communications professionalism you brought to it. I admire the business you have built.” Terri Rioux

“Great presentation today on LinkedIn. I learned about skills from you today!” David H. Lasker

“Your presentation was so beneficial and I LOVE your style, Barbara. You are great with our local audience; not too preachy but very informative!! Even not being a business owner I took away so much!! I work with business in other cities from my previous line of businesses so I will make sure to pass your name on!! Thank you so much!!!” Erica Cervantes, Account Executive, Time Warner Cable Business Class, sponsor of an event for Terre Haute Chamber of Commerce

“Barbara did a great job of explaining and illustrating the value of social media to 350+ administrator and faculty from higher education institutions. She has current, relevant information to share, and a lively, engaging manner for sharing it.” Higher Learning Commission Annual Conference, Stephen D. Spangehl

“Barbara offered broad insight into the issues and concerns that SM project managers face in showing value added in business use of SM. In addition, she provided great practical tips and resources that I can immediately apply to my role.” Kathryn Moran · Federal Reserve Bank of Chicago

“While there is still a lot for me learn, I can’t tell you how comforting it is to know reputable and wonderful resources such as WiredPRWorks are available. I’ve found that trying to sift through the world of social media for reliable and relevant resources can be not only time consuming, draining and more often than not leaves me a bit disillusioned.” Sylvia Lima

“Barbara is an exceptional speaker. Her knowledge of LinkedIn and her ability to convey that knowledge is top-notch, and I truly recommend her to anyone that is trying to learn the ins and outs of social media strategy. She is entertaining as well as engaging, and she will help you go far.” David Zoltan

“I just had the pleasure of reading Barbara’s chapter on LinkedIn in the excellent book Success Secrets of Social Media Marketing Superstars (which she most certainly is that) and chatting with her on LinkedIn. Her expertise in this area is unquestionable and what I found equally helpful was the easy to read and insightful manner with which she communicates her ideas. I am a professional SEO and social media consultant so I have the privilege of getting to know many excellent consultants and I can say without reservation that Barbara is one of the very best.” David Peters, President, CMO, Director- Search Engine Optimization, Net Point Marketing

“Barb conducted a LinkedIn training session at Drury Design. Here’s my note to her: Hey Barb, you’ll never guess what happened! After all my complaining and belly-aching at your LinkedIn training last week, I shut my mouth and joined a couple of the groups like you suggested. Yesterday, a gentleman contacted me to renovate 3 bathrooms and a kitchen! I’ll keep my opinions to myself from now on! Thanks for showing me how I can use LinkedIn as a client development tool.” Brigitte Fabi, Drury Design [client]

“Barbara is so easy to work with and extremely knowledgeable. I’ve learned so much after only a few sessions with her. She will tailor the training/consulting to suit your needs.” Pam Stella, Illinois Institute of Technology

“I attended Barbara’s LinkedIn workshop offered by the Digital Innovation Forum. In 1 1/2 hours Barbara was able to communicate and demonstrate the LinkedIn tools and advantages. I then engaged her for personal consultation on improving my usage of LinkedIn. In two hours Barbara educated me further on the LinkedIn features and upgraded my profile dramatically. I would consider her a true LinkedIn guru!” Joe Krueger

“I’ve known Barbara Rozgonyi for over 8 years. During that time, she has consistently been on the cutting-edge of marketing, leveraging the latest technology to produce big results … whether teaching entrepreneurs how to write for the web, landing top blog rankings or using social media to connect with an audience. I’ve learned to listen carefully when Barbara talks about the newest tool she’s been “playing” with … because within 12 to 24 months, it’s bound to be something that mainstream marketers are using and teaching. If you want help navigating the fast-changing world of social media, Barbara Rozgonyi is your guide.” Jenny Hamby, seminarmarketingpro.com

Your Risk-free Guarantee 

When you’re happy, I’m happy. Take 60 days to test out the systems. I guarantee satisfaction, but not results. It’s up to you to take action and that’s what I’m known for: showing people how to make progress that gets real results.

Here’s the discount code again: reader. Thanks for being here today!

What topics would you like to know more about? 

Image credit: Barbara Rozgonyi copyright 2011 from the 2011 holly jolly collection. Penguins from the Grand Geneva in Lake Geneva, Wisconsin.