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Posts tagged: Social Media

More Vine than Instagram Shares on Twitter

vine-instagram-twitter-sharesAs measured by Topsy, there are now more Vine shares than Instagram shares on Twitter. Vines are six second stop motion [if you like] videos. Download the Vine app for iPhone or Android.

WebProNews breaks down the numbers on how vine shares top instagram shares on twitter:
On Friday, 2.5 million links to vine.co were shared on Twitter, compared to approximately 2.2 million links to instagram.com. Over the past few days, Vine shares have remained more frequent than Instagram shares.

We’d love to see your Vines – inviting you to share links in the comments section.

At Topsy, you can view a list of top Instagram and Vine shares like this one: Dick Van Dyke dancing with penguins from Mary Poppins with a Soulja Boy soundtrack vine.

[Personal Note: Dick is also a Danville High School alum. Here's a post I wrote about going back to visit DHS in Danville.]

For what’s happening with brands and vines, check out vines of the Week from Marketingland.com like Target’s Summer Up vine.

Planning a summer getaway? Check out how Jack Dorsey vined his trip up the Bay Bridge.

How do you use Vine in your marketing – or your personal – sharing?

Ways to Grow Mobilize and Socialize Your NonProfit

Social media is the leading way the study subjects report finding out about causes – and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues – and that’s good news for causes seeking greater visibility. Katya Andresen CSO and COO Network for Good

How about you – do you need help with getting greater visibility?

I love talking to people about how to get their name and cause out there. This quote set the tone for a recent presentation to DuPage County’s leading nonprofits.

Thanks to Kathi Wagner, Director of Fundraising and Development at Forest Preserve District of DuPage County, for inviting me to speak at the March West Suburban Philanthropic Network event. I learned so much from my co-presenter Frank Hudetz, an expert in QR code marketing. Here’s a quick recap . . .

Three Reasons People Share Causes

According to a study by Georgetown University’s Center for Social Impact Communication and Waggener Edstrom, social media drives action and support for causes for these reasons.

1. We are proud. We like to show off our affiliations with favorite causes to family, friends and colleagues. 

2. We want to influence others. We want to recruit others to our cause – and make a bigger difference.

3. We want to look smart and nice. By posting about our causes, we can seem knowledgeable and charitable about issues that matter.

Question: How does your cause contribute to making your community members more proud, influential, smart or nice?

Social Global is Moving Local Mobile

Gartner believes that mobile phones will overtake PCs as the most common web access device worldwide by 2013.

In some countries, like Africa, almost everyone connects on phones or tablets. And, that’s the way the world is moving, too. Even right here at home in DuPage County.

In the presentation, we looked at NPR, a top-ranked nonprofit, for ideas on how to send messages, engage interest and interact with communities on websites and mobile devices.

NPR is a media outlet and your nonprofit should be, too. When you position your organization as a newsbreaker, an entertainment outlet and a destination for community conversation, your organization becomes relevant, interesting and shaereable.

Share in the comments => What’s your social or mobile marketing success story?

Mobilize & Socialize: 5 Ways to Maximize Marketing to Grow Communities – and Contributions!

Even if you don’t have a mobile site yet, you can still integrate social media into your marketing and enhance your mobile presence – for free! Here are five ways to mobilize your marketing with social media.

  1. Set up a profile on Yelp. com. If this is where iPhone’s Siri [a voice assisted search engine] goes to find information, shouldn’t your organization be where she can find you? But wait – can’t people leave reviews? Yes, and you want them to. Here’s why: reviews, both positive and negative, build up profiles. Negative reviews offer constructive feedback and overall account for only about 5% or responses.
  2. Go for a Google+ account and get all this: search benefits, powerful event platform, segmented messaging, community communications, photo editing and live hangouts that can be recorded as YouTube videos.
  3. Land mark your territory on LinkedIn with optimized personal profiles, company pages with followers and dedicated group discussions.
  4. Tweet up your organizations with influencers who can help spread your message on twitter around a community cause hashtag.
  5. Mobilize your site with a responsive WordPress template like Responsive or add in a free plug in. Here’s a list of 25+  WordPress mobile themes and plugins.

Wondering what you can do with mobile? Here’s one cool campaign . . .

 

About the presenter: Barbara Rozgonyi works in DuPage County with organizations that touch the world. A speaker, trainer and consultant, Barbara developed the Strategic Marketing 301 for nonprofits for the Academy for Nonprofit Excellence at the College of DuPage. She believes everyone has a story that compels and contributes – as soon as it starts getting shared.

Over to You: How do you socialize and mobilize your organization?

 

Women Driving Excellence at the Chicago Auto Show

Taking my daughter along to Women’s Day at the Chicago Auto Show was a treat. We got manicures. We took silly pictures. We found out where to plug headphones into headrest DVD players. We ate cupcakes. We sat in soooo many cars. But, the best part was being a part of a new show at the Chicago Auto Show called Women Driving Excellence.

Co-founded by my friends MJ Tam and Beth RosenWomen Driving Excellence (WDE) is a grassroots community using multimedia platforms featuring inspiring women who help start, accelerate, fuel, and steer others to excellence. They felt the need to scour and recognize women that exemplified unique vision and talent that fueled the fire of passion in the community. They celebrate these women by lifting them up through the use of their powerful social networks. Inspiring all women to continue in empowering and engaging other women to do greatness for each other. 

Thanks so much to MJ and Beth for inviting me to moderate the opening networking session hosted by four incredible women: Debi Lilly of A Perfect EventElisa All of 30 Second Mom Jill Salzman of Founding Moms; and Saya Hillman of Mac ‘n Cheese Productions. [That's me with Beth and the group in the picture!]

After the opening networking session, six inspiring women touched us all with their personal stories. It’s easy to see why MJ and Beth selected this group as Women Driving Excellence’s first award winners.

Women Driving Excellence Chicago Award Winners

Anupy Singla, author and publisher of IndianAsApplePie.com

Candace Jordan, social columnist and publisher of CandidCandace.com

Corri McFadden, founder of ShopEDropOff.com

Genevieve Thiers, founder of SitterCiy.com

Karen Weigert, Chief Sustainability Officer at City of Chicago and producer of the film Carbon Nation

Luvvie Ajayi, founder of the Red Pump Project and publisher of AwesomelyLuvvie.com/

And, it was wonderful to see the media turnout. Thanks to LeeAnn Trotter for including my comments in her NBC Chicago Women’s Day at the Chicago Auto Show .

What drives your excellence?

SMC Chicago Presents Social Media for Lead Generation on 2/20

smcchicago-logoComing up next week on February 20, SMC Chicago presents a panel discussion on how to use social media for lead generation.

Join SMC Chicago at Howl at the Moon to learn how authors, small businesses, and bloggers use social media to find leads and grow their businesses. Doors open at 5:00 and the panel with Brad Wilson, Brad Farris and Andrew Barber goes on at 5:30.

Personally, I’m excited to meet Brad Wilson, founder of Brad’s Deals. Thanks to the company for sending a review copy of Brad’s book, “Do More Spend Less.” If you’d like to know more about how to get frequent flyer deals, you’ll love this book. And, anyone who wants to get more and spend less will find tips to help them maximize their purchasing power. One big tip I picked up, and have used already, is to join a credit union for deals on loans and credit cards. Wow – what a savings there!

Thanks to Elly Deutch for organizing the program and to the SMC Chicago board for help with production. Get your ticket here, at the registration site or at the door. Content provided by SMC Chicago.

 

Admission is $10. Howl At The Moon is graciously providing a private event space with pizza and a cash bar! Share your love with them @_HowlAtTheMoon on Twitter.

Speakers:

Location

Howl at the Moon Chicago 26 W Hubbard Street

SMC Chicago Board Members
Barbara Rozgonyi @wiredprworks, Founder; Jeff Willinger @jwillie, President; Carolyn Martin @cm_socialmedia; Elly Deutch @deutche and Caleb Gardner @calebgardner

Become a Sponsor
Sponsorships begin at $500; inkind sponsorships, door prizes and professional services donations are always welcome.  Contact: Carolyn Martin at cmartin@socialmediademand.com.

JOBS Act Impact, Crowdfunding and Social Media

JOBS-act-infographic-crowdfunding-entrepreneursHave you heard about the JOBS Act and crowdfunding?

Here’s an infographic that tells the story in stats.

What’s intriguing to me is section about the numbers behind startups and small businesses: 565,000 new businesses launch every month, which adds up to 6.780,000 new businesses every year.

The average annual initial financing per startup? $78,406.

Where does that money come from? Crowdfunding and . . .

That’s where the JOBS Act comes in.

I’m excited to be talking about the JOBS Act impact, crowdfunding platforms and social media on a power panel with Ruth Wagner of CMP.LY and Dahlia Saper of Saper Law, coming up on January 22 at 1871. Thanks to Kerry Jordan and CFA Chicago for inviting me to speak!

JOBS Act Impact, Crowdfunding and Social Media Event

Interested? You can register online. Here’s the information from the CFA Chicago site.

Date, Time, and Location

Tuesday, Jan 22, 2013
5:30 – 7:30pm
1871 — 222 Merchandise Mart Plaza, Ste. 1212, Chicago, IL

Panelists
Barbara Rozgonyi, Founder of CoryWest Media, LLC, Founder and President of Social Media Club Chicago, and publisher and host of Wired PR Works. These entities all focus on teaching and enabling clients to become better communicators as they grow their small businesses.
Daliah Saper, Esq., founder of Saper Law Offices and adjunct professor at Loyola University of Chicago College of Law. As a transactional lawyer she helps clients choose the right business entity, drafts bylaws and operating agreements, negotiates contracts and licenses, and provides comprehensive trademark and copyright counseling.
Ruth Wagner, Vice President and Stakeholder of CMP.LY, a social media disclosure, risk mitigation, and marketing optimization firm that works with financial services firms to comply with FINRA and SEC advertising restrictions and regulations.

Program Description
The Jumpstart Our Business Startups Act, or JOBS Act, signed by President Obama earlier this year, will dramatically change the nature of early-stage funding, public market capital raising, and advertising for firms engaged in selling privately placed assets.

The JOBS Act will enable entrepreneurs to sell up to $1 million worth of equity to the general public through accredited crowdfunding platforms. This early-stage money is essential to entrepreneurs such as those currently working at 1871.

What is 1871?
1871 is a co-working center for digital startups. Located in the famed Merchandise Mart, the 50,000-square-foot facility provides Chicago startups with affordable workspace and access to mentors, programming, educational resources, potential investors and a community of like-minded entrepreneurs.

Fee
CFA Chicago Members – $45
Non-Members – $55
Student-Members – $20
(payable by cash, check, credit card or function ticket)*

Attire: Business Casual

Menu: Refreshments and light appetizers

Registration:
Register online.

Agenda:
5:30-6pm Registration and Networking
6pm-7:30pm Panel discussion/Q&A/Informal networking

Hosted by: CFA Women Advisory Group

JOBS Act Background

The Jumpstart Our Business Startups Act, or JOBS Act, signed by President Obama earlier this year, will dramatically change the nature of early-stage funding, public market capital raising, and advertising for firms engaged in selling privately placed assets. Under the new legislation, the typically small round of capital that is below the regulatory radar for most startups has been expanded to $1 million annually, with similarly limited oversight from the Securities and Exchange Commission. This early-stage money is essential to entrepreneurs such as those currently working at 1871. The JOBS Act will enable entrepreneurs to sell up to $1 million worth of equity to the general public through accredited crowdfunding platforms. The legislation expands the number of prospective investors in the funding pool. The long-term viability of crowdfunding will be contingent upon the ability to link these two parties and manage the investment process. Many experts are skeptical as to whether proper auditing, reporting and legal diligence can be accomplished in companies that are by definition completely broke, but the crowdfunding sites are laser-focused on providing that level of disclosure and transparency to the masses. Traditional early-stage funding mechanisms will now have some competition. That’s good for entrepreneurs. Equity crowdfunding has essentially created a new era, that of the recreational venture capitalist. The JOBS Act also will mean lighter-touch regulation for relatively small companies that want to go public. The idea is that they shouldn’t be held to the same bar initially as established public companies like Apple or Google, because their costs of complying are, proportionally, a much bigger burden. Among other provisions, the JOBS Act gives so-called emerging growth companies up to five years to fully comply with all the accounting rules required of public companies today.

“Emerging growth companies” must have:

  • less than $1 billion in annual revenue
  • gone public not more than five years ago
  • issued no more than $1 billion in debt
  • floated no more than $700 million in stock

Under the JOBS Act, “emerging growth companies” would have to report only two years of audited financial statements when they file to go public (existing law requires three now, and five years of some financial information, according to this analysis). And banks underwriting their IPOs may be able to issue research reports on the stocks ahead of the offerings, a practice prohibited a decade ago. For up to five years, companies that meet the new criteria will be exempt from certain disclosures dealing with executive compensation. They won’t have to have an auditor attest to their internal financial controls, a Sarbanes-Oxley rule put in place after the Enron-era accounting scandals. The JOBS Act also has directed the SEC to remove the prohibitions on general solicitation or general advertising for securities offerings relying on Rule 506. By requiring the SEC to remove these restrictions, Congress sought to make it easier for companies to inform the public that they are seeking to raise capital through the sale of securities. In particular, Section 201(a)(1) of the JOBS Act directs the SEC to amend Rule 506 to permit general solicitation or general advertising provided that all purchasers of the securities are accredited investors. This is of particular importance to private hedge funds and private equity funds.

Over to You

What questions do you have about the JOBS Act and crowdfunding?