It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me –

Thanks to Annette Bau for asking me to be today’s Financial Summit’s social media speaker.

Here’s the background story on the sales and social media presentation for financial advisors and the message Annette sent out to the attendees . . .

Barbara Rozgonyi on Savvy Social Media: How to Leverage Social Network Connections into Profitable Business Relationships
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Barbara is a social media queen!

She provides practical useful information we all need to know about social media.

This interview has already had a …

Being really great at what you do doesn’t always translate to other skills. For example, how well do you know how to swim? Can you dog paddle, compete in a triathlon or watch the beach as a lifeguard [or a sun bather]?

Now, let’s think about business skills. What is the one skill you need to know to master to survive any economy?

Because PR is in this blog’s title, I’ll give you a few points for that. But, the only …

Or . . . How Did you Get from Here to There

I don’t think of myself as a career counselor and mentor, but other people seem to. Lately I’m getting these questions a lot: How did you get there? How can I get a promotion? Should I quit my job? How can I start a consulting business? How did you get started in social media?

What does it mean when people start wanting to know what it takes to get …

This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online.

The Influence Project, by Fast Company, is a campaign within a campaign. Fast Company’s 2010’s Most Influential Person Online-‘s tagline is you are more influential than you …

A simple code keys into a new social media infographic. Yellow is for content. Red is for channels. D means data rich. Four points cover the spectrum: awareness, consideration, centralized and decentralized. How best to interpret this?

In New Content Marketing Infographic: “The Content Grid” Joe Chernov, the new director of content marketing at Eloqua, says The Content Grid is, “. . . a simple framework for content — or ‘inbound’ — marketing. That is, it plots content …

When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective.

For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn. Or, that twitter is a place to report on what you’re eating, not what you’re doing. Each of these platforms is place where people gather …

Want to know how marketers really feel about social media?

Check out these statistics from Alterian’s seventh annual social media marketing survey.

- 70% work with 3 or more suppliers to accommodate marketing services such as digital
marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc.
- 23% work with a “staggering” 7 or more suppliers
- 66% will invest in social media marketing, known as SMM
- 40% will shift more than 20% of their traditional marketing to SMM
- …

Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts - Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about the conference almost a year ago and just last week I met several people at two different events who told me how much fun I would have at the …