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Success Secrets of the Social Media Marketing Superstars | LinkedIn

Barbara Rozgonyi — Tue, 24 Aug 2010 06:01:45 +0000

It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me – “Barbara Rozgonyi – as the LinkedIn author [book excerpt], the book reads like an essence of success compilation. Lead author and online marketing master Mitch Meyerson and I got to meet up when he was here in Chicago in June.

Although I’ve been mentioned in two books, this is the first book I’ve ever co-authored. As a co-author, you get to contribute. You, probably, like me, don’t get paid. You get a byline and a door open to publicity from making the inner circle, which in this case is truly humbling for me.

I’ll get to that part in a minute, but first I want to make one thing clear: everyone is a superstar at something.

Although this blog and my twitter account make powerful lists, I am not a superstar or a rock star or even kind of a big deal – unless you say so.

I invite you to compare any of my social media profiles to others that are out there. You’ll see that I am not into amassing masses of fans. It’s okay with me if people go that route. I’m thinking that being in this book might swell my followers so if you read this in a few months, my follower count may be dfferent than it is today. While I welcome new connections, the purpose of the relationships for me is to connect more people to information, to each other and to ways to improve business and life. So, that’s my “superstar” platform.

Now, on to the people I’d like to thank, which may seem a bit too pretentious, even for me, but I’ll keep it short and LinkedIn-book focused.

Scott Allen of LinkedIntelligence for holding a contest that prompted me to write “Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.”

Rick Calvert, founder of BlogWorld New Media Expo, for giving away the prize to Scott’s contest that I won: my first trip to the first BlogWorld.

Larry Weber for including me in his book “Sitcks and Stones: How Digital Reputations are Won Over Time and Lost in a Click.”
Jenny Hamby, The Seminar Marketing Pro, and friend who introduced me to Mitch Meyerson.

Mitch Meyerson, the lead author of Success Secrets of the Social Media Marketing Superstars, and a great guy to work with.

Sarah Evans for letting me mention the upcoming book during my Mashable SummerMash interview.

Barry Moltz for my first radio interview about the book on his Business Insanity radio show.

Mari Smith for asking me to present a LinkedIn webinar for the International Social Media Association.

From the book . . .

Get an an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.

Success Secrets of the Social Media Marketing Superstars Author List

Twitter is the source for all information: bio and site links.

Keith Ferrazi & Tahl Raz: Relationship Strategy
Bio Thought leader. Relationship Guru. Consultant. Author of “Never Eat Alone” and “Who’s got Your Back.”
Site: Keith Ferrazi

Brian Clark: Psychology of SMM
Bio: Founder and CEO of Copyblogger Media. Living proof that anyone can become a CEO.
Site: Copyblogger

Mitch Meyerson: Online Marketing
Mitch Meyerson is Founder of Guerrilla Marketing Coaching, author of eight books including Mastering Online Marketing
Site: Mastering Online Marketing

Ann Handley: Creating Content
Bio Head of content, editor, social media, marketing, great food, good wine, writer: ContentRulesBook.com
Site: Marketing Profs

Gary Vaynerchuk: Building Mega-Followings
Bio Wine guy, host of Wine Library TV. Video blogger and Businessman that loves people and the hustle
Site: Gary Vaynerchuk

Andy Wibbels: Personality
Bio Creative malcontent. Work @gitomer. Author of Blogwild http://GOblogwild.com/
Site: Andy Wibbels

Chris Brogan: Building Communities
Bio President, New Marketing Labs. More? http://bit.ly/cbbio . email: blog at chrisbrogan dot com
Site: Chris Brogan

Joel Comm: Success Qualities
Bio Husband, Father. Author of Twitter Power – TwitterPower.com – Speaker, New Media Marketing Strategist
Site: Joel Comm

Craig Valentine:Communicate with Impact
Bio Professional speaker and author. Currently helping speakers become Certified World Class Speaking Coaches
Site: Craig Valentine

Starr Hall: Building Profits
Bio A full time kick ass publicist, author, speaker, social media strategist, branding consultant/coach, mom, friend, and truly grateful being
Site: Starr Hall

Dan Janal: PR Strategies
Bio Publicity expert, PR, author, speaker, avid reader, kayaker, blues/acoustic guitar
Site: PR Leads

Michael Stelzner: Go Viral
Bio Author of ‘Writing White Papers,’ founder of SocialMediaExaminer.com & organizer of summits + writer and a dad. Also see Facebook.com/smexaminer
Site: Social Media Examiner

Denise Wakeman:Blogs
Bio Founder of The Blog Squad. Tips on business blogging, online marketing and boosting your visibility on the Web.
Site: Denise Wakeman

Mari Smith: Facebook
Bio Social Media Speaker & Trainer | Chic Geek & Facebook Passionista! | Author of @FacebookMktg | Spiritual Truth-Seeker | Bubbly Scottish-Canadian ?’s San Diego?!
Site: Mari Smith on Facebook

Deborah Cole Micek: Twitter
Bio Authored 1st book on New Media Marketing; Published 1st book on Twitter: Twitter Revolution; Created QuanSite.com 4 small business owners 2 dominate Google!
Site: QuanSite

Julie Perry: YouTube
Bio Social Media Director @BLASTMediaPR, YouTube Expert, and Author of luxury yachting career book: www.WorkOnAYacht.com
Site: Blast Media

Paul Colligan: Podcasting
Bio Reach more – with less effort – for greater profit – with new media.
Site: Paul Colligan

Chris Garrett: Social Bookmarking
Bio Web geek and co-author of ProBloggerBook.com
Site: Chris Garrett

Kim Dushinski: Mobile Marketing
Bio Author of The Mobile Marketing Handbook ~ Fascinated with New Media ~ Happy Palm Pre Owner ~ Avid Reader ~ Dislike celebrity gossip ~ Love smart people
Site: Mobile Marketing Profits

Shama Kabani: Online Video
Social Media Marketing, Host of Shama.Tv, President of The Marketing Zen Group
Site: Shama.tv

Dave Evans: One Hour a Day
Bio Social Media enthusiast and author of Social Media Marketing: An Hour a Day.
Site: Read This

When you buy the book, you can access bonus audio interviews with the authors and Jason Falls, a fellow Social Media Club chapter founder – he is Louisville and blogger at Social Media Explorer.

If you’re looking for a LinkedIn PR social media marketing speaker, consultant or workshop leader, feel free to call or text me at 630.207.7530 or check out my [Barbara Rozgonyi] LinkedIn profile.

Taking Flight with Twitter 2842 times

Barbara Rozgonyi — Fri, 23 Apr 2010 16:01:40 +0000

“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger.

Note: This is not a “look how great I am!” post. This IS a thanks to The Business Ledger for the contribution opportunity and a huge shout of appreciation to everyone who read it and passed it on. It’s also a place to begin a dialogue about how twitter works for you and your business. So, please share in the comment box.

Hatching a Twitter for Business Article

After presenting at The Business Ledger’s Newsmaker Forum as social media speaker on the topic of twitter for business, editor Jeremy Stoltz graciously asked me if I would like to contribute an article. Set at 750 words, the article summarizes the background of my talk and sets up an action plan. Here’s a brief clip.

Taking Flight with Twitter by Barbara Rozgonyipublished by The Business Ledger on April 16, 2010
Twitter’s search engine (http://search.Twitter.com) searches updates instantaneously. Test it out the next time you’re watching a game, going to an event or want to follow what other people have to say about you, your business, your industry or the competition. Use Twitter’s advanced search option to fine-tune your search by location or people, (http://search.Twitter.com/advanced).

Twitter came on the scene at SXSW in March 2006. The compact community of early adopters mushroomed into a cultural phenomenon when major news networks and celebrities joined Twitter last year. In 2007, when I joined Twitter, only 5,000 tweets were posted each day. In 2010, 50 million tweets a day fly through Twitter’s stratosphere.

So what, exactly, is Twitter? Twitter is a social media platform that connects people through messages, known as “tweets,” that measure up to 140 characters long, including the user’s Twitter ID. To give you an idea of the actual length, the previous sentence is 141 characters long, or 140 without the period.

Response to Taking Flight with Twitter Article by Barbara Rozgonyi

Google results for “Taking Flight with Twitter”
Want to see where your post or article lands? Type the title or a content clip into the search box to track it down. Then, contact the publication or blogger to say thanks and find out how to contribute to their site.

117 Comments on Social Networks via Ubervu
Check out Ubervu to track your social mentions.

Search.twitter.com results show who is posting the article. This, to me, is the most interesting measure of distribution. You can find out who subscribes to your feed and then follow them on twitter – and thank them, too.

2842 Reads from The Business Ledger
Taking flight with Twitter
Friday, April 16, 2010 (2842 reads)

To read more about the social media panel for business presentation, check out this Business Ledger article:
Social media is a commerce driven necessity by Sherri Dauskurdas.

“Social media is not about technology and tools, it’s really about people,” said Barbara Rozgonyi, principal at CoryWest Media, LLC. “You can use Twitter to listen, you can search, respond to people for customer service. If people have a problem you can get to it right away. You can ask questions and connect with people, and you can also spy on your competition.”

How many ways do you use twitter in your business?

Image: screenshot with number of reads

26 [so far] 2009 Speaking Engagements

Barbara Rozgonyi — Wed, 30 Sep 2009 20:54:58 +0000

Thanks to these groups for allowing me, Barbara Rozgonyi, to talk to their members about social media, wired writing, twitter and digital PR!

Browse my social media, wired writing and PR presentations.

January
West Suburban Women Entrepreneurs, LinkedIn 101
Electrology Association of Illinois, LinkedIn 101

February
It’s Chic to be Geek, Business and Technology Skills for Women Entrepreneurs, Michigan Avenue Apple Store

March
Wired Writing for Job Seekers, GraceWorks, San Francisco
National Speaker Association, Illinois Chapter, Social Media Sampler

April
Young President’s Organization, International Group, Social Media Panel
Naperville Chamber of Commerce, Women in Business, Social Media Sampler
International Association of Computer Consultants, Chicago Chapter, Social Networking for Consultants

May
Naperville Chamber of Commerce, Women in Business, two sold-out Social Networking Workshops

June
Glen Ellyn Chamber of Commerce, Social Media Sampler
International Association of Administrative Professionals, Illinois Chapter, Social Media and Membership Recruitment
Making Media Connections, national non-profit conference, Social Media Tools or Toys? panel

July
National Association, three hour social media workshop
Teleseminar for Coaches and Consultants
22 Naked Biz Growth, Madison, WI – Blogging as a PR Platform

August
12 Naked Biz Growth, Chicago – Blogging, Business and PR
14 Ragan Communications, Twitter Bootcamp, Twitter and PR
19 Citibank Glen Ellyn, Social Media for Downtown Businesses
26 Radio: advice.com “All Atwitter about Twitter”

September
8 Independent Writers of Chicago, Social Media for Creative Types
29 LinkedIn 101 for Entrepreneurs, workshop sponsored by Glen Ellyn Chamber of Commerce

October
9 Women in Business Seminar, Social Media LIFT, Wheaton Chamber of Commerce
27 Online PR For Business and Non-Profits, workshop sponsored by Glen Ellyn Chamber of Commerce

November
4 Naked Biz Growth, Milwaukee, WI Blogging as a PR Platform
11 Marketing Mastermind for Designers, featured presenter Design Success U web conference

December
Digital PR for Psychologists
10 Social Media 101 for Consultants, national association webinar

Need a speaker for a social media keynote, a digital PR seminar or a wired writing workshop? Call me 630.207.7530.