Wired PR Works » Social Marketing http://wiredprworks.com Getting Social Media, PR and Marketing to Work for You Wed, 09 May 2012 18:38:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Social Media Perceptions and Budgets http://wiredprworks.com/marketing/social-media-perceptions-and-budgets/ http://wiredprworks.com/marketing/social-media-perceptions-and-budgets/#comments Tue, 05 Jan 2010 16:33:57 +0000 Barbara Rozgonyi http://wiredprworks.com/?p=3479


SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010

MarketingSherpa asked this question:
Which statement best describes how social media marketing is perceived within your organization at budget time?

Answers
7% Social media produces measurable ROI – increase budgets liberally
17% Social media is basically free – let’s keep it that way
27% Social media value is unknown – why invest more?
49% Social media is a promising tactic and will eventually produce ROI. Let’s increase budget conservatively.

Our clients agree with the majority and feel that social media is a must-make investment. After designing a plan that integrates social media into their business channels, they select options based on time, responsibilities, investments and strategy routes mapped out to meet their goals.

What’s your answer?

]]> http://wiredprworks.com/marketing/social-media-perceptions-and-budgets/feed/ 1 Social Marketing Budgets up as much as 79% in 2010 http://wiredprworks.com/marketing/social-marketing-budgets-up-in-2010/ http://wiredprworks.com/marketing/social-marketing-budgets-up-in-2010/#comments Tue, 22 Dec 2009 17:10:52 +0000 Barbara Rozgonyi http://wiredprworks.com/?p=3224

chartofweek-12-22-09-lp

Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-factor that’s not given.

In our experience, we’re seeing clients shifting marketing funds away from advertising and print collateral to content, PR and social marketing. How did your company allocate its 2010 marketing budget?

New Chart: Change in Social Marketing Budget from 2009 to 2010, by Industry Sector

This chart shows that social marketing will benefit from significant budget increases in the year ahead, regardless of what industry your organization is in. What this chart doesn’t show is where these increases will come from. The human factor will account for nearly 60% of social marketing expenditures next year including staff salaries for blogging, content development, social monitoring, etc. Another 20% of the budget will go outside the organization to agencies, consultancies and other social marketing service providers.

Where do you think the increased social marketing budget funding will come from?

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