Wondering what it’s like to go to a Social Media Club Chicago event? Watch this 126 second video to find out. Thanks to Big Teeth Productions for producing the video and for writing this event recap post. smc chicago april the teeth were there . . . were you?

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Prelude written on May 1, originally titled “SOBCon09 takeaways”

Reader One: Uh, wait a minute – doesn’t SOBCon09 start today?

Me: Yep, it does.

Reader Two: Then, uh, what’s up with this post called “SOBCon09 takeaways”?

Reader Three: How can you takeaway before you even get start?

Reader Four: Wait – isn’t that completely premature?

Me: No, not really. Let me tell you why . . .

SOBCon09 started when I talked to Liz Strauss about bringing SOBCon09’s speakers and attendees to our Social Media Club Chicago …

Update: The viddler embed code played in the post on preview mode, but went directly to viddler in publish mode. Go directly to the video of Liz Strauss answering Chris Brogan’s question about product development.

Liz Strauss closed SOBCon09 with a talk that seemed simple on the surface, but in typical Liz fashion it was ocean deep. In this video, Chris Brogan asked Liz to outline “the simplest, smallest project plan ever.”

“If it doesn’t fit easily into your life, it …

Lightly edited notes from SOBcon09 – presentation by The Image Studios by founder, Kali Evans-Raoul.

The importance of presence – so clients can be seen, heard and understood. Using yourself to grow your business.

Performance – 10%

Image – 60%

Exposure – 30%

Performance only gets you into the game, the speed of information transfer is what impacts image dramatically.

80% of our success is attributable to presence and exposure

Customers buy: The messenger, the message and lastly, the product

Who are YOU? What is your message?

Determine …

Presentation notes by David Bullock on his Barack 2.0 project with Brent Leary.

In June 2008, they decided to start tracking Barack Obama on social media. They used Snag-it to capture to 1100 artifacts from the campaign. Then, they took the ideas and put them on the blog – all time and date stamped to give them an online record of publishing an event. He was nothing more than a citizen journalist.

Everyone can become a citizen journalist.

David Bullock’s …

Lightly edited notes taken at SOBCon09 from Brian Clark’s presentation.

Brian says his presentation “Power Positioning: From Personal Branding to Online Assets” is all about telling a story that accomplishes your goals [yay! storytelling!]

What is Positioning? “Your Winning Difference”

It’s that you’re unique in a way that no one can copy you. If no one’s talking about you, it’s not enough to differentiate your from the competition.

Naomi Dunford and Frank Kern are persona driven personalities that talk about marketing in …

I’m at SOBCon taking and sharing notes from presentations. Here’s the first from Chris Brogan and Julien Smith who talked about their new book, Trust Agents Notes lightly edited.

Make your own game – stop playing by other people’s rules

Be inventing your own. Constantly. Examples: Perez Hilton and Tim Ferriss – lifestyle designer

Invent your own space and you own it

Give up on being the best social media person –that’s already taken.

Totally take a swing that was absolutely small, if you’re …